 |
| Danny Garrido has over 15 years of experience in the security industry |
Traka USA, a developer of intelligent key management and locker systems, has chosen Danny Garrido as its new General Manager to spearhead the US market.
Since Traka USA introduced its line of key management systems and solutions to the United States in 2008, the company has achieved massive success. Originating in the United Kingdom, and looking to continue expanding its industry growth in 2013, Traka highlights the US as a primary focus for the coming years.
“Sometimes the stars really do align,” says Garrido. “We have ambitious and exciting plans underway on several fronts. In addition to the acquisition by ASSA ABLOY, we have now bolstered our resources and leadership expertise, better preparing ourselves to enter into new partnerships, channels and move even further into the desired sectors.”
With its already impressive and growing client list, Garrido is expected to lead the planned growth of Traka USA in coming years. He brings with him almost 15 years of experience in the security industry, having spent the majority of his career with security giants ADT and Brink’s where he grew the dealer program 150 percent in five years. He is looking for similar success with Traka USA.
“Traka grew 32 percent as a global organisation in 2012 and we realise that the US market is our most significant growth opportunity for the upcoming years" |
Traka USA has had great success in various industries providing key and asset management systems. Core markets such as education, operations, utilities, casinos, leisure, warehouses and many more depend on Traka’s key management systems to control access and audit the use of their assets, improving efficiency and security and safety processes. In addition, Traka USA’s solutions generate an extensive list of valuable benefits, including lower downtime, higher productivity and reduced bottom-line costs.
John Kent, president and founder of Traka commented: “Traka grew 32 percent as a global organisation in 2012 and we realise that the US market is our most significant growth opportunity for the upcoming years. We have huge emphasis on delivering a complete solution and providing the highest level of customer satisfaction and with Danny’s background and our connection to the might of ASSA ABLOY we are well positioned to continue this growth in the upcoming years. We have some of the world’s largest and most important businesses using our products and our challenge now is to deliver the message to the great many organisations that are so far unaware of the benefits that Traka can bring.”
With Garrido leading the team at Traka USA, they are looking to deliver their unique concept of outstanding product and the highest level of customer support to take an even bigger share of the domestic key and access management markets both direct and in conjunction with a high quality reseller base.
