Arrow Electronics, a prominent global technology solutions provider, has been awarded the Frontier Distributor status in the Microsoft AI Cloud Partner Program.
This accolade is significant as it acknowledges those distributors that excel in empowering channel partners through extensive reach, preparedness, and successful execution. The designation underscores Arrow’s operational maturity and its proficiency in assisting partners, demonstrating noteworthy customer impact.
Digital distribution platform
Arrow's achievement is indicative of its pivotal role in equipping channel partners and customers with essential infrastructure, programs, and services necessary to achieve desired outcomes using Microsoft technologies. The company provides support via its ArrowSphere digital distribution platform, complemented by technical, commercial, and enablement teams throughout EMEA and North America.
The company provides support via its ArrowSphere digital distribution platform
Notably, in November 2025, Arrow was recognised by Microsoft as the Distribution Partner of the Year, specifically for its ArrowSphere AI solutions, including the ArrowSphere Assistant. The new Frontier Distributor recognition further elevates Arrow’s potential to assist partners in developing, deploying, and scaling Microsoft cloud and AI solutions across diverse markets and industries.
Accelerating cloud solutions
Sophie Daval, director of hyperscalers for global ArrowSphere at Arrow's enterprise computing solutions business, emphasised the importance of the designation, stating, “Microsoft’s Frontier Distributor designation reflects the investments we continue to make in cloud, AI and technical enablement across our channel ecosystem. Following our recognition as Microsoft’s 2025 Distribution Partner of the Year, this designation further reinforces our ability to help channel partners simplify cloud adoption, support AI deployments and build scalable services around Microsoft technologies.”
Alex Zagury, CVP of global channel sales at Microsoft, added, “The Frontier Distributor designation recognises leading Cloud Solution Provider distributors, such as Arrow, who help partners accelerate cloud solutions more effectively. This recognition reflects their ability to drive differentiation at scale and deliver meaningful value to small and medium-sized businesses.”
