Herta Security BioMarketing facial analysis solutions for targeted marketing

• Make: Herta Security
• Model code: BioMarketing
• Software Type: Surveillance Software

Face analytics is useful as a means of detecting and identifying an individual, but it is also an excellent tool for learning more about your customers.With facial analysis technology it is possible to profile your visitors and then use that information for interactive, targeted marketing and statistical data collection.   Herta’s facial marketing solution extracts individual’s characteristics such as age range, gender, use of glasses and facial expression.    Herta’s facial marketing provides enormous added value to advertising systems, by assessing the segmentation of the target audience, as well as having crucial information about your business performance.