artius.iD announces a strategic partnership with Pod Foods Co (Pod), the pioneer in innovative consumer brand distribution, giving it access to the firm's team of world-class AI and cybersecurity specialists alongside its proprietary decentralised digital identification technology.
The move is part of Pod's commitment to safeguard sensitive customer information at every stage and strengthen its digital-first infrastructure. The announcement follows a series of major cyberattacks across the retail sector and is aimed at setting a new standard for cybersecurity in the retail supply chain and, ultimately, in retail.
Omnichannel platform expansion
The partnership also underscores Pod's ongoing investment in omnichannel platform expansion
The partnership also underscores Pod's ongoing investment in omnichannel platform expansion. Earlier this year, Pod introduced e-commerce capabilities to complement its end-to-end brick-and-mortar supply chain expertise.
The Pod platform facilitates the growth of innovative products on direct-to-consumer platforms and physical retail with managed marketing, creative services, and data tools in addition to end-to-end logistics and fulfilment.
Alongside its hands-on AI and cybersecurity expertise, artius.iD provides enterprise-grade data management solutions that leverage advanced facial recognition and artificial intelligence to protect against cyber breaches. Its software is designed to withstand both current and emerging threats, including AI-generated attacks, using quantum-safe encryption and decentralised ID management.
Attacks on the natural food supply chain
Larissa Russell, CEO of Pod, said: "The recent attack on the natural food supply chain exemplifies how crucial it is to protect not only Pod, but its customers.”
“Pod has always been at the forefront of technological innovation as we are creating the infrastructure for the future. This is another example of that – pairing our in-store innovation with best-in-class AI and cybersecurity in a powerful way."
Securing the essential supply chains
Michael Marcotte, Chairman, CEO and Founder of artius.iD, said: "The security of the US food and natural products supply chain is a national priority, which makes this a particularly important partnership.”
“We have our finger on the pulse of the cybersecurity landscape at a global scale, and we'll ensure Pod, its partners, and ultimately, their customers, remain protected.”
Cybersecurity alliance
Tim Wee, Chief Technology Officer at Pod, added: "Cyberattacks are inevitable. Having spent years as a senior leader in organisations such as Amazon, Google, and Walmart, I can tell you that the value of a top-tier cybersecurity alliance simply cannot be overstated.”
Curtis Elswick, Principal Cybersecurity and Enterprise Architect at artius.iD, added: "We're bringing our full intellectual firepower to help Pod. Our approach is built to pre-empt the biggest threats before they emerge – so Pod can unlock its full digital potential with confidence and protect its customers' digital sovereignty."
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