Stefan Haertel

ELATEC, a globally renowned manufacturer of innovative multi-frequency RFID readers, will have a new CEO as of July 1, 2020. Robert Helgerth takes over the management of the company and will set the course for the company's growth in the future. In Robert Helgerth, who was most recently responsible for Microsoft's partner business in Asia, ELATEC has gained a visionary manager with great expertise in the strategies, structures and processes of internationally successful corporate management. Enhancing corporate profile The previous CEO, Stefan Haertel, is moving from operational responsibility to a strategic consulting role for product development and acquisitions. Robert Helgerth, who holds a degree in business administration, has written success stories as a managing director of corporations, medium-sized companies and start-ups. A visionary and pragmatist at the same time, Robert Helgerth brings with him an extensive worldwide network through his many years of work in the USA and most recently in China. IT security sector veteran There is hardly any other industry in which you have to be more open to progress and innovation" "There is hardly any other industry in which you have to be more open to progress and innovation. This is why I appreciate the ‘doing’ mentality of medium-sized companies like Elatec: addressing issues, drawing up a joint plan, implementing it decisively and then celebrating success together with our customers," said Robert Helgerth, the new Chief Executive Officer (CEO) of ELATEC GmbH. Robert Helgerth looks back on a successful career in the IT industry, with positions in the management of Microsoft, Compaq Computer GmbH (part of Hewlett Packard (HP) Enterprise), Digital Equipment GmbH and other large IT companies. The starting point of his career was Nixdorf Computer AG. Former Elatec CEO to continue in advisory role The former CEO of ELATEC, Stefan Haertel will remain as a member of the Advisory Board and as the Senior Advisor for Strategy, he will continue to advise the management board on strategic issues. His focus will be on product development, new markets and mergers & acquisitions. "We are very pleased to have found a competent manager in Robert Helgerth, who - with his expertise in the areas of vision, strategy, structure and processes - will steer our company with a sure hand through the new challenges of a changed future," said Stefan Haertel, who will support his successor from his new position with his knowledge and passion for ELATEC.

Elatec, the Puchheim-based manufacturer of multi-technology RFID readers for authentication solutions, has used its international trade contacts to procure a large quantity of protective face masks. In addition to enabling Elatec to provide supplies for its employees and their families, this has now made two donations possible. CEO Stefan Haertel handed over surgical masks and FFP2 masks for the Fürstenfeldbruck Disaster Control Department to District Administrator Thomas Karmasin. Elatec also supported the residents and employees of the Augustinum retirement home in Munich-Neufriedenheim. Dr. Johannes Rückert, Managing Director of the Augustinum, accepted the masks with thanks. COVID-19 crisis Face masks are important in the COVID-19 crisis and remain in short supply" "Face masks are important in the COVID-19 crisis and remain in short supply. That is why we have used our international trade contacts to obtain a larger supply of protective masks. In this way, we want to support regional institutions and also protect our employees and their families," explained Stefan Haertel, CEO of Elatec GmbH. "Our customers all belong to corona risk groups because of their age, disability or state of health, and we currently require a large number of masks for their protection. We are therefore very pleased about this donation. It is simply a great gesture in these turbulent times," says Dr. Johannes Rückert, Managing Director of the Augustinum senior citizens' residences. Extremely generous donation District Administrator Thomas Karmasin thanked the Elatec team: "Operating masks and especially the expensive FFP2 masks are urgently needed, but are difficult to obtain in large quantities. We are therefore more than grateful for this extremely generous donation."

Elatec GmbH welcomes Gerhard Burits to its top management team as the company’s new CFO. The 49-year-old previously gained experience in international acquisitions and growth during his time with Thyssenkrupp Elevator and most recently in the Domoferm Group. With this hire, Elatec is focusing more intensely on global expansion. Thomas Graf, the previous CFO, will focus on Elatec’s digital transformation, automation and IT. As Elatec’s new CFO, Gerhard Burits is also in charge of accounting, controlling, customer service, purchasing, and legal matters. “I look forward to becoming a part of Elatec and getting to know my new colleagues’ views and ideas. Elatec is a growing company with a great team where I can use my experience to develop new strategies that support this growth,” says Gerhard Burits. Digital transformation and automation Stefan Haertel, CEO of Elatec GmbH, adds: “Even in difficult times like these we cannot take a break but want to continue to move forward. This ensures that we can manage this crisis and meet the needs of our customers today and in the future." "I am pleased to gain additional expertise and capacity with Gerhard Burits, while meeting the wishes of Thomas Graf, who wants to concentrate fully on digital transformation and automation as strategic growth factors. With Gerhard Burits, our management team gains valuable know-how for shaping our international expansion.”

ELATEC USA Inc., a developer and manufacturer of innovative RFID products, announced Paul K. Massey as Chief Executive Officer. In this newly created position, Massey will report to the ELATEC Board of Directors and Managing Director Stefan Haertel. As CEO of ELATEC USA, Massey will focus on the growth and proliferation of ELATEC solutions in its North American and Latin American markets. Customer focused communicator “We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA,” said Haertel. “We are in a period of major expansion in the Americas and we need independent regional leadership to successfully implement our strategy and take advantage of the market opportunities ahead. Paul is a visionary with a proven track record of execution. He is a strong communicator who is customer focused with deep leadership capabilities.” John Tepley, President of ELATEC USA since its establishment in 2013, will continue in that role reporting to Massey. Embedded electronics industry Massey has more than thirty years of experience in the embedded electronics industry. He has held senior management positions with global responsibility at major technology companies including Motorola Embedded Computing, Emerson Network Power, Elo Touch Solutions and Ocular LCD. Most recently Paul was Vice President of Global Sales at Universal Air Filter. “I am honoured and excited to lead ELATEC USA,” said Massey. “It is a privilege to be part of a global organisation that delivers high-quality products and technology solutions to some of the most pervasive challenges—secure, convenient and easy to implement user authentication, authorisation and access control for buildings, devices and the assets they protect.”

ELATEC USA Inc., a globally renowned developer and manufacturer of innovative RFID products, has announced the appointment of Paul K. Massey as the new Chief Executive Officer of the company. In this newly created position, Paul Massey will report to the ELATEC Board of Directors member and Managing Director, Stefan Haertel. As Chief Executive Officer (CEO) of ELATEC USA, Massey will focus on the growth and proliferation of ELATEC solutions in the North American and Latin American markets. Expansion in Americas region We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA" “We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA,” said Stefan Haertel, Managing Director, ELATEC USA Inc., adding “We are in a period of major expansion in the Americas and we need independent regional leadership to successfully implement our strategy and take advantage of the market opportunities ahead.” Stefan adds, “Paul is a visionary with a proven track record of execution. He is a strong communicator who is customer focused with deep leadership capabilities.” Embedded electronics veteran John Tepley, President of ELATEC USA since its establishment in 2013, will continue in that role reporting to Massey. Massey has more than thirty years of experience in the embedded electronics industry. He has held senior management positions with global responsibility at major technology companies including Motorola Embedded Computing, Emerson Network Power, Elo Touch Solutions and Ocular LCD. Most recently Paul was Vice President of Global Sales at Universal Air Filter. Access control and asset protection solutions “I am honoured and excited to lead ELATEC USA,” said Massey, adding “It is a privilege to be part of a global organisation that delivers high-quality products and technology solutions to some of the most pervasive challenges, secure, convenient and easy to implement user authentication, authorisation and access control for buildings, devices and the assets they protect.”

ELATEC, global developer and manufacturer of innovative RFID products, welcomes Klaus Finkenzeller to its corporate management team as Innovation Manager.  The qualified electrical engineer is a regarded international expert in the field of RFID technology. With the addition of this renowned specialist, ELATEC increases its innovation strength and consolidates its position as a global technology provider. RFID identification and application development Finkenzeller’s focus includes identification, assessment and application development of new RFID concepts, trends, and product technologies, significantly bolstering the role of ELATEC as a sustainable, long-term partner. Evaluating current product guidelines and standards will also be a core responsibility. “We’re delighted to have Klaus Finkenzeller on board,” says Stefan Haertel, CEO of ELATEC GmbH. “Klaus is a pioneer in the RFID industry and his book 'RFID Handbook' is essential reading for anyone who works in this area. And thanks to his involvement in national and international standardisation committees, he is at the forefront of new technology standards and developments. This helps us to develop our strategic focus – and our customers benefit from sustainable products.” RFID technology expert Finkenzeller has been working on developing contactless chip cards and RFID systems since 1994. He has registered about 180 patent families to date, and his book ‘RFID Handbook’ is already in its seventh edition. It is also available in seven languages. He has been an active member of many different standardisation committees for 25 years and has helped to define important standards in RFID technology. “My role as Innovation Manager at ELATEC is an exciting continuation of my previous field of activity,” said Finkenzeller. “I’m also looking forward to applying my expertise to interdisciplinary issues and advancing to the company’s success from my experience.”

ELATEC is pleased to announce its recent hire of Ron J. Fiedler, who joins the ELATEC team as Vice President of Strategic Alliances. In this role, Fiedler will expand ELATEC’s global presence through business development, strategic partnerships, and penetration of new markets. ELATEC RFID readers ELATEC designs and manufactures unique radio frequency identification (RFID) readers for user authentication and access control applications. ELATEC readers recognise and decode over 60 RFID transponder technologies and are certified for use in as many as 110 countries worldwide. The readers are widely used for secure printing and other applications such as industrial vending, fleet management, time and attendance and single sign-on for computers and other devices.  ELATEC designs and manufactures unique radio frequency identification (RFID) readers for access control applications "I was attracted by the company’s international footprint and exceptional 30% year-over-year growth in sales,” Fiedler said. “Most importantly, the demand is growing for RFID card and mobile ID convenience, efficiency and security, which ELATEC’s superior technology is uniquely positioned to capitalise on." RFID technology and security expert Fiedler is a Security industry veteran of nearly 20 years and a subject matter expert on RF credentials. He comes to ELATEC from RF IDeas, Inc, where for the past 15 years he served as Director of Business Development. There, he was instrumental in growing the organisation from a start-up to an Inc. 500 ‘5000 fastest growing private company’ to eventual acquisition by Roper Technologies. “We’re very pleased that Ron has joined ELATEC to lead the establishment of strategic industry alliances across our many industries and markets,” said Stefan Haertel, CEO of ELATEC. “As we enter our next phase of growth, Ron’s knowledge, experience, long list of achievements and the respect he’s garnered over his career in the industry will be valued additions to our team—and to our customers as ELATEC technology brings added value like no other.”