Stefan Haertel

ELATEC USA Inc., a developer and manufacturer of innovative RFID products, announced Paul K. Massey as Chief Executive Officer. In this newly created position, Massey will report to the ELATEC Board of Directors and Managing Director Stefan Haertel. As CEO of ELATEC USA, Massey will focus on the growth and proliferation of ELATEC solutions in its North American and Latin American markets. Customer focused communicator “We are fortunate to have someone of Paul Massey’s calibre and experience lead ELATEC USA,” said Haertel. “We are in a period of major expansion in the Americas and we need independent regional leadership to successfully implement our strategy and take advantage of the market opportunities ahead. Paul is a visionary with a proven track record of execution. He is a strong communicator who is customer focused with deep leadership capabilities.” John Tepley, President of ELATEC USA since its establishment in 2013, will continue in that role reporting to Massey. Embedded electronics industry Massey has more than thirty years of experience in the embedded electronics industry. He has held senior management positions with global responsibility at major technology companies including Motorola Embedded Computing, Emerson Network Power, Elo Touch Solutions and Ocular LCD. Most recently Paul was Vice President of Global Sales at Universal Air Filter. “I am honoured and excited to lead ELATEC USA,” said Massey. “It is a privilege to be part of a global organisation that delivers high-quality products and technology solutions to some of the most pervasive challenges—secure, convenient and easy to implement user authentication, authorisation and access control for buildings, devices and the assets they protect.”

ELATEC, global developer and manufacturer of innovative RFID products, welcomes Klaus Finkenzeller to its corporate management team as Innovation Manager.  The qualified electrical engineer is a regarded international expert in the field of RFID technology. With the addition of this renowned specialist, ELATEC increases its innovation strength and consolidates its position as a global technology provider. RFID identification and application development Finkenzeller’s focus includes identification, assessment and application development of new RFID concepts, trends, and product technologies, significantly bolstering the role of ELATEC as a sustainable, long-term partner. Evaluating current product guidelines and standards will also be a core responsibility. “We’re delighted to have Klaus Finkenzeller on board,” says Stefan Haertel, CEO of ELATEC GmbH. “Klaus is a pioneer in the RFID industry and his book 'RFID Handbook' is essential reading for anyone who works in this area. And thanks to his involvement in national and international standardisation committees, he is at the forefront of new technology standards and developments. This helps us to develop our strategic focus – and our customers benefit from sustainable products.” RFID technology expert Finkenzeller has been working on developing contactless chip cards and RFID systems since 1994. He has registered about 180 patent families to date, and his book ‘RFID Handbook’ is already in its seventh edition. It is also available in seven languages. He has been an active member of many different standardisation committees for 25 years and has helped to define important standards in RFID technology. “My role as Innovation Manager at ELATEC is an exciting continuation of my previous field of activity,” said Finkenzeller. “I’m also looking forward to applying my expertise to interdisciplinary issues and advancing to the company’s success from my experience.”

ELATEC is pleased to announce its recent hire of Ron J. Fiedler, who joins the ELATEC team as Vice President of Strategic Alliances. In this role, Fiedler will expand ELATEC’s global presence through business development, strategic partnerships, and penetration of new markets. ELATEC RFID readers ELATEC designs and manufactures unique radio frequency identification (RFID) readers for user authentication and access control applications. ELATEC readers recognise and decode over 60 RFID transponder technologies and are certified for use in as many as 110 countries worldwide. The readers are widely used for secure printing and other applications such as industrial vending, fleet management, time and attendance and single sign-on for computers and other devices.  ELATEC designs and manufactures unique radio frequency identification (RFID) readers for access control applications "I was attracted by the company’s international footprint and exceptional 30% year-over-year growth in sales,” Fiedler said. “Most importantly, the demand is growing for RFID card and mobile ID convenience, efficiency and security, which ELATEC’s superior technology is uniquely positioned to capitalise on." RFID technology and security expert Fiedler is a Security industry veteran of nearly 20 years and a subject matter expert on RF credentials. He comes to ELATEC from RF IDeas, Inc, where for the past 15 years he served as Director of Business Development. There, he was instrumental in growing the organisation from a start-up to an Inc. 500 ‘5000 fastest growing private company’ to eventual acquisition by Roper Technologies. “We’re very pleased that Ron has joined ELATEC to lead the establishment of strategic industry alliances across our many industries and markets,” said Stefan Haertel, CEO of ELATEC. “As we enter our next phase of growth, Ron’s knowledge, experience, long list of achievements and the respect he’s garnered over his career in the industry will be valued additions to our team—and to our customers as ELATEC technology brings added value like no other.”