Axis Communications is returning for the 21st edition of Intersec from 20 – 22 January 2019. Axis will showcase the many dimensions of products, solutions and services across Retail, Critical Infrastructure and Smart Cities. Future of security Philippe Kubbinga, Regional Director - Middle East & Africa, Axis Communications, “At Axis, we have stayed at the forefront by constantly challenging the status quo and investing in our people and our partners. As we move into another year, we have an ever-increasing demand for smart products, solutions and services. In the last year, network audio, edge analytics, multi-sensors and privacy of data dominated in demand, conversations and actual applications – trends we deem very positive for our industry.” We have continued to add new dimensions in our offerings across Retail, Critical Infrastructure and are also seeing a positive trend in Smart Cities" “We have continued to add new dimensions in our offerings across Retail, Critical Infrastructure and are also seeing a positive trend in Smart Cities. At Intersec 2019, we look forward to an in-depth conversation with our ecosystem on the future of security and surveillance, and its constantly adapting landscape and application.” Security end points Martin Gren, Co-Founder of Axis Communications, will be a key speaker at the Intersec Future Security Summit on 20th January 2019 where he will discuss “Future of global security industry: security end points viewed as a mode of connection, not an intrusion.” At the stand, visitors can experience the Q8742 Bi-Spectral Camera, Q1645-LE Fixed Box Outdoor Camera, Q6125-LE PTZ with IR, Access Control, Analytics, Audio Products and Management Software, Technologies and the award-winning AXIS P3717-PLE. Axis Communications will be located at stand S1-J12, Dubai International Convention and Exhibition Centre. In the lead up to Intersec, Axis also shared the Key Technology Trends for 2019. Key technology trends Johan Paulsson, Chief Technology Officer, Axis Communications, “It’s become a tradition to write about the key technology trends that we think will have a significant impact on our business over the coming year and the security sector as a whole.” In thinking about 2019 we see a number of the key trends being an extension of those we identified at the start of 2018" “Future-gazing is never an easy task, and while many new technologies and broader issues will no doubt be significant in the long-term, what particularly interests us are those areas where we can see a compelling use case in the shorter-term. As such, in thinking about 2019 we see a number of the key trends being an extension of those we identified at the start of 2018.” Incremental improvements In our industry today, machine or deep-learning is mostly used for video analytics, but we expect the technology will be an important component in many different applications and products in the future. Over time it will become a common tool for software engineers and will be included in many different environments and devices. But, again, its application will be driven by the most compelling use cases, not by the technology itself. There is a temptation in the surveillance and security sector to over-promise in relation to new technologies. This has been true of AI in video analytics and, particularly, in some of the claims made around the current application of deep learning. With AI and deep learning, as with any new technology, we’re committed to making sure its implementation is robust, reliable and addresses real customer challenges. Research and progress will continue, steadily, and bring incremental improvements and benefits over the next year rather than radical change. Ever-increased capacity Cloud computing is based on the centralised computing in one or many data center, and as the proliferation of connected Cloud computing is based on the centralised computing in one or many data center, and as the proliferation of connected, Internet of Things (IoT) devices grows exponentially, so does the amount of data produced. Even as more data centers with ever-increased capacity are created, this tsunami of data could become overwhelming. This can be particularly critical in areas such as video surveillance, where despite the development of technologies designed to reduce storage and bandwidth needs, data demands are still significant. This is where the benefits of edge computing come to the fore. In simple terms, as its name suggest, edge computing puts more data processing at the ‘edge’ of the network, close to where the data is collected by the sensor and before transfer to the data center. Addressing security In our business, edge computing means processing data within the camera itself. Firstly, initial processing of data within the camera can significantly reduce the bandwidth demands of both data transfer and storage. Additionally, data can be anonymised and encrypted before it is transferred, addressing security and privacy concerns. Ultimately, cloud and edge computing will not be an ‘either…or’ decision; the two will work in balance to the greatest benefit. In years to come, 2018 might be considered as the year when broad awareness of data privacy reached its highest point, particularly that associated with personal information. To those in the public and private sectors, the EU’s General Data Protection Regulation (GDPR) bought a higher level of scrutiny than ever before to how organisations collect, store, share and use personal information (including that captured by video surveillance). Heightened awareness This data is used by the likes of Facebook, Amazon, Google and others to increase the value of these services through a high degree of personalisation To the broader consumer, however, it is more likely to be issues relating to Facebook’s use of data which has heightened awareness and concern regarding what happens to the personal data given away online. Ultimately, we live in a world where we have been given valuable online services in exchange for knowingly or unconsciously handing over a significant amount of personal data. Indeed, this data is used by the likes of Facebook, Amazon, Google and others to increase the value of these services through a high degree of personalisation. To many, however, it feels like a line has been crossed between useful personalisation and invasion of privacy, and the rumours that home voice assistants listen in to domestic conversations will only cause this unease to increase. Most impactful aspects Ultimately, the trust between an organisation and its customers is becoming an increasingly important and tangible asset. Concerns about a company’s approach to privacy and the use of personal data will be one of the most impactful aspects of trust in business moving forwards. Can something continue to be a ‘trend’ when it appears every year, and is a constant concern? Whatever your answer to that question, it’s impossible to think about issues that will affect every sector this year without a mention of cybersecurity. Indeed, in relation to the previous point, the fastest way to damage trust between a company and its customers (and shareholders) is through a cybersecurity breach. Good cybersecurity practice Cybersecurity will never be solved, because the cybercriminals will never stop trying to find and exploit vulnerabilities Cybersecurity will never be solved, because the cybercriminals (and increasingly nation states) will never stop trying to find and exploit vulnerabilities. These organisations are incredibly well-funded and organised and can innovate much more quickly than companies that need to adhere to industry regulations. Attacks are becoming more sophisticated, at a time when the number of connected devices mean that potential vulnerabilities and insecure network end-points are growing exponentially. One particular area of vulnerability that has been highlighted recently is in the supply chain, where either a lack of good cybersecurity practice or even deliberately malicious actions can result in cybersecurity breaches being achieved through both software and hardware. The provenance of products is ever more critical than ever, with manufacturers needing to be confident that every link in their supply chain is a secure as it should be. Environmental impact We’ve already seen how video analytics can be used as an operational planning tool by organisations looking to improve energy efficiency within offices, with the subsequent positive benefits for the environment. But new types of sensors can more accurately measure environmental impact across an organisation’s sites, effectively acting as highly sensitive artificial ‘noses’ calibrated to different forms of output, and thermal imaging can be used to pinpoint areas of energy wastage. For instance, one critical area where such sensors can heighten awareness, understanding and, increasingly allow for remedial action is in air quality. Whether inside buildings or in the external urban environment, the negative impacts on health and associated costs are becoming an ever-greater issue. Effective response Smart sensors will have a central role to play in addressing the problem globally. Such applications add value to organisations through efficiencies and cost savings (and, hopefully, health benefits), but also help them reach their own environmental and sustainability goals. But a final trend that we’re confident will be increasingly prevalent in 2019 will be combining and integrating sensors to prompt ‘smart’ actions In themselves, individual sensors such as those described above can deliver significant benefits. But a final trend that we’re confident will be increasingly prevalent in 2019 will be combining and integrating sensors to prompt ‘smart’ actions. For instance, in a smart city, a motion sensor connected to a barrier could trigger a camera which, in turn, would trigger an alert in the operations center, allowing for rapid and appropriate response. Or an environmental sensor could again trigger a video or thermal camera to quickly identify fires or spillages, again prompting alerts which will create a more rapid and effective response. Bringing new technologies When the range of sensors are considered – from thermal to motion, from atmospheric to video – the ways in which they could be combined are endless, as are the potential benefits of doing so. Technology continues to develop at a rapid and accelerating pace. While it can be easy to become distracted by the potential of every new trend or innovation, each must be considered in relation to the use cases that are going to deliver maximum positive impact and value to organisations and citizens. This remains the lens through which we view technology trends and their application, and 2019 promises to be another exciting year in bringing new technologies to market in increasingly useful ways.
The countdown has begun for the 21st edition of the world’s leading security, safety, and fire protection trade show in Dubai, with global suppliers zooming in on a Middle East market that is estimated to more than double in value over the next six years. Intersec 2019 More than 1,300 exhibitors from 59 countries, including 18 of the world’s top 20 commercial security providers, are set to participate at Intersec 2019, which takes place from 20-22 January at the Dubai International Convention and Exhibition Centre. The annual three-day event, organised by Messe Frankfurt Middle East, covers the seven sections of Commercial Security; Fire & Rescue; Perimeter & Physical Security; Safety & Health; Homeland Security & Policing; Information Security; and Smart Home & Building Automation. Cyber security, fire safety and smart home solutions Valued at US$2.9 billion in 2018, the regional commercial security market will grow to US$7.4 billion in 2024 according to 6WResearch It will arrive as regional demand for these solutions soars at a compound annual growth rate of 15 percent from 2018 to 2024. According to analysts 6WResearch, the Middle East market for commercial and cyber security, fire protection, smart home solutions, and drones, worth a combined US$7 billion in 2018, will grow to US$16.4 billion in 2024. Commercial security, comprising video surveillance, access control, and intrusion detection, holds the lion’s share of that figure. Valued at US$2.9 billion in 2018, the regional commercial security market will grow to US$7.4 billion in 2024 according to 6WResearch, driven by increased infrastructure investments and stringent regulatory policies. Expansion of the Middle East fire safety systems market The Middle East fire safety systems and equipment market will also increase by eight percent annually, valuing US$3 billion in 2024, from an estimated US$1.9 billion in 2018, while the markets for cyber security (from US$1.4 billion in 2018 to US$2.7 billion in 2024), smart home (US$344 million to US$869 million), and drones (US$507 million to US$2.4 billion), are also in-line for solid double-digit annual growth. This all sets the scene for three days of busy networking and knowledge-sharing at Intersec 2019, which returns with the key support of long-standing Government partners such as the Dubai Police, Dubai Civil Defence, Dubai Police Academy, Dubai Municipality, and the Security Industry Regulatory Agency (SIRA). Multiple organisations and govt agencies collaborate The Perimeter Security Suppliers Association (PSSA) and the Pakistan Safety Council have also confirmed their support for Intersec 2019" The increasing global significance of the annual showpiece will also be underlined by a number of new international partners coming on-board, with Intersec’s show director Andreas Rex confirming the Kuwait Fire Protection Association, the Royal Society for the Prevention of Accidents (ROSPA), the Institution of Occupational Safety and Health (IOSH) and the National Examination Board in Occupational Safety and Health (NEBOSH), among new official supporters next year. “The Perimeter Security Suppliers Association (PSSA) and the Pakistan Safety Council have also confirmed their support for Intersec 2019, joining more than 35 official international government partners, trade associations, and professional non-profit institutions aimed at advancing the global security, safety, and fire protection landscape,” said Rex. Two-day futuristic global security summit “Based on square meterage covered, exhibitor numbers and an expected audience of more than 30,000 visitors from 120 countries, we expect Intersec 2019 to be the world’s largest trade fair of its kind, highlighted by 15 country pavilions and an Ontario region Pavilion from Canada that is participating for the first time.” Rex said plans for a new three-day conference format is also underway, bringing together equipment manufacturers, integrators, consultants and services providers with regulatory agencies and government authorities: “Intersec 2019’s content-led forums will host innovative formats, key debates, strategic and technology discussions featuring a wide range of subjects by regional and international security experts,” added Rex. AI, security integration, data security and IoT A two-day Future Security Summit will raise key issues on Artificial Intelligence, security integration, emergency response, data protection, and IoT “A two-day Future Security Summit will raise key issues on Artificial Intelligence, security integration, emergency preparedness and response, data protection, IoT and much more. A range of practical workshop sessions are also being organised for security managers to support skills development, professional expertise on security risk intelligence, threat identification, and disaster management. The SIRA Forum will also return with the latest updates in security law and industry regulations in Dubai, while a one-day Fire Safety and Protection Conference will involve authorities, fire chiefs, engineers, fire fighters and emergency response professionals.” Major General Rashid Al Matroshi, the Head of Dubai Civil Defense, said the UAE’s leading role in adopting the latest international standards and technologies has become a milestone in the world today: “In the field of security and safety, the UAE and its wise leadership spare no effort to introduce the latest security technologies to ensure the safety and well-being of its citizens, residents and visitors,” said Al Matroshi. He adds, “Intersec, therefore, has become a global leader in the security, safety and fire prevention sector in the region, and its leading role in bringing together the world’s pioneering manufacturers and experts as well as enhancing regional safety and security.” Commercial security Commercial Security will again be the largest section on Intersec 2019’s exhibition floor, with more than 450 exhibitors including Swedish manufacturer Axis Communications. Philippe Kubbinga, Regional Director of Axis Communications in the Middle East and Africa, said the company has stayed at the forefront of the physical security and video surveillance industries by constantly challenging the status quo, investing in its people, and encouraging innovation. Smart solutions and technology in demand In the last year, network audio, edge analytics, multi-sensors and privacy of data dominated in demand, conversation and actual application" “As we move into another year, we have an ever-increasing demand for smart products, software and solutions,” said Kubbinga. “In the last year, network audio, edge analytics, multi-sensors and privacy of data dominated in demand, conversation and actual application – trends we deem very positive for our industry.” “We’ve continued to add new dimensions in our offerings across Retail, Critical Infrastructure and are also seeing a positive trend in Smart Cities. At Intersec 2019, we look forward to an in-depth conversation with our channel on the future of security and surveillance, and its constantly adapting landscape and application.” Hikvision surveillance systems on display Hikvision, global video surveillance provider by sales revenue, is another Intersec 2019 exhibitor looking to the Middle East and North African (MENA) market for future expansion. Binson Xu, Hikvision’s Regional President in the MENA region, said: “The MENA is one of the most important regions for our global market and our sales revenue here has grown 40 per cent annually over the last five years.” “I have the confidence to say that over the next three years we can still grow at the same speed, as we’re continually investing in new technologies such as cloud, big data, AI, robotics, and smart home automation. In the Middle East, our most successful industry verticals have been transportation and building automation. These are the largest types of projects that require the latest technology,” added Xu. Fire & Rescue Fire & Rescue is the next largest section at Intersec 2019, with more than 400 exhibitors expected, followed by Safety & Health (150 exhibitors) Homeland Security & Policing (100 exhibitors); Perimeter and Physical Security (100 exhibitors), and Information Security (50 exhibitors). Returning popular features in 2019 include the Drone Zone, an Outdoor Demo Area, a Smart Home Pavilion and the Safety Design in Buildings Pavilion. More than 150 exhibitors will be participating for the first time, while Canada, China, Czech Republic, France, Germany, Hong Kong, India, Italy, Korea, Pakistan, Russia, Singapore, Taiwan, UK, and the USA comprise the 15 country pavilions
Axis Communications, global providers of network video solutions, will be participating as a silver sponsor and exhibitor during Seamless Retail 2018, taking place at the Dubai International Convention Exhibition Centre, April 15 - 16, 2018. Being in retail has never been so challenging. Competition is fierce, margins are being squeezed, and external/internal losses are becoming increasingly costly. It is therefore the perfect time to reconsider the many ways in which video surveillance can help retail business; it’s more than just about safety and security. Pro-active surveillance and monitoring can help prevent losses, improve merchandising and offer customers a better experience. It makes sound business sense in every retail operation, whether it’s a single shop or a whole chain of stores. Philippe Kubbinga, Regional Director, Middle East & Africa, Axis Communications, “Retail is a key focus for us and we are witnessing a high demand for an analytics-based approach now more than ever. Business owners are going beyond traditional surveillance methods and utilising the intelligence available all around. Axis meets this requirement perfectly with our retail solutions. I’m confident we are witnessing a new era of running retail businesses and we are excited and geared to deliver towards that demand.” When used with Security Center, Genetec Retail Sense enables retailers to gain operational intelligence through their VMS" Efficient monitoring Ahmed Ouf, Business Development Manager – Retail, Axis Communications, “Retail has very different and specific requirements on network video systems. At our booth we are pleased to present our custom-fit solutions. With the fast-paced technological revolutions, the store of the future will be digital and capturing that intelligence will be key to operating a profitable business. You can focus on customer engagement, sales and service by efficiently monitoring in-store queues, re-allocating your staff in real time and seeing how well your campaigns and merchandising attracts shoppers.” Axis will be joined by three key partners on the stand. Genetec, Quanergy and JARD ME. Firas Jadalla, Regional Director, Genetec Inc. Middle East, Africa, Turkey, “Brick and mortar retailers today must gather and rely on the same insightful customer analytics that online merchants can harvest automatically. When used with Security Center, Genetec Retail Sense enables retailers to gain operational intelligence through their VMS with enterprise-wide visibility of sales floors, point-of-sale (POS), and cash-handling areas that enhance customer service by transforming existing video surveillance content into powerful analytical consumer insights.” Smart store A smart store brings together the online world and the physical store, providing an intelligent and customer-friendly environment. Genetec Retail Sense connects all store and customer touchpoints, combining data from all digital devices and sensors to generate real-time analytics and business intelligence data. The software communicates directly with multiple Quanergy sensors to collect and evaluate the data and interpret what is happening in a given environment Quanergy is the leader in 3D LiDAR (Light Detection And Ranging) sensors and smart sensing solutions. LiDAR sensors use lasers to send pulses that reflect off objects to measure directly the distance and shape of objects, creating a detailed 3D map of the physical world. Qortex, the company's core proprietary perception software platform, incorporates machine vision, deep learning and 3D perception proprietary algorithms. The software communicates directly with multiple Quanergy sensors to collect and evaluate the data and interpret what is happening in a given environment. This unique blend of integrated hardware and software enables a new level of smart awareness. LiDAR smart sensing solutions At Seamless Retail, Quanergy will introduce a complete and intelligent LiDAR-based retail and security solution. Fully integrated with PTZ camera control infrastructure, this powerful platform increases an organisation’s capability significantly by detecting, tracking and classifying objects in real-time and following a unique subject through a designated area. With this platform, retailers can gain real-time insights on customer behavior and flow, enable powerful actionable information and statistics for effective security, queuing and crowd management in malls and large stores to enhance conversion rates, and increase customer satisfaction by optimising traffic, staff and marketing strategies. Jard Me will be featuring industry leading solutions that form part of the complete risk, loss prevention and fraud prevention ecosystem Risk mitigation Jard Me is a boutique consultancy and service provider that has aggregated best-in-class solutions designed to identify and mitigate inventory loss, fraud, process and people risks across the physical & digital supply chain. Managing & mitigating loss (or shrinkage) within this rapidly evolving industry is becoming increasing convoluted as supply chains become more complex and retailers operate across multiple channels to meet changing customer demands. Visibility of inventory, and accuracy thereof is paramount in delivering the seamless ‘omni-channel’ shopping experience that customers now expect. Loss Prevention Departments are stretched as the risk landscape is also continually changing. In addition to monitoring traditional factors that drive loss (or shrinkage) such as process failure and administrative errors, fraud and theft now extends beyond the physical store to include electronic payments, loyalty programmes and returns. Jard Me will be featuring industry leading solutions that form part of the complete risk, loss prevention and fraud prevention ecosystem.
Intersec, the world’s largest trade and networking event for security, safety and fire protection, is set to celebrate two decades of remarkable success when it opens its doors in January 2018 in Dubai. Intersec 2018 exhibitors and visitors The 20th anniversary edition will feature more than 1,300 exhibitors from 58 countries, while over 31,000 visitors from 128 countries are expected to attend as they seek the latest solutions across seven show sections of Commercial Security, Fire & Rescue, Safety & Health, Homeland Security & Policing, Perimeter & Physical Security, Cyber Security, and Smart Home & Building Automation. Occupying 60,000sqm across 13 halls and 10 per cent extra space at the Dubai International Convention and Exhibition Centre, Intersec 2018 has added a new Drones Pavilion and indoor Drone Zone, while a Wearable Security Pavilion will put the spotlight on advanced textiles including head-up displays, body cameras, embedded sensors, exo-skeleton communications and more. Intersec history From humble beginnings in 1999, when it featured 61 exhibitors from 13 countries, Intersec has developed into a global powerhouse, with 19 of the world’s top 20 security solutions providers among the 1,300-plus exhibitors on board in 2018. The three-day event, which takes place from 21-23 January 2018, has grown in-line with many of the exhibitors that have been with the show from the beginning. NAFFCO is one of 12 exhibitors at Intersec 2018 that participated in the inaugural edition in 1999. Since then, the UAE-based company has established itself as one of the world’s leading suppliers of life and fire safety solutions, with a global network spanning over 100 countries. Scaling new heights Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Intersec, said: “Intersec continues to scale new heights as the world’s premier showcase of the latest security, fire, and life safety solutions. Societies, governments and corporates are increasingly pulling out the stops to combat various threats and ensure the security of people, infrastructure, property and information. This has led to a resultant surge in demand for the latest safety and security products and solutions. From the beginning, Intersec has paved the way for leading safety and security providers to access regional markets and facilitated many of the beneficial partnerships and relations forged over the years. By continuing to prioritise the showcasing of the cutting-edge new developments and the latest technologies, we hope to continue to play a constructive role in making the region a safer and more secure place.” The commercial security market too has witnessed an upswing throughout the region, creating opportunities for suppliers of video surveillance, access control and intrusion detection Global presence Intersec’s impressive global presence over the last 20 years coincides with the Middle East region’s own rapid rise as a significant growth market for homeland and commercial security and fire protection. According to analysts Frost & Sullivan (F&S), the Middle East homeland security market, comprising monitoring and surveillance systems, restricted entry systems and perimeter security solutions, is estimated to reach US$17.05 billion by 2021, growing at a compound annual growth rate (CAGR) of 15.6 percent between 2015 and 2021. The commercial security market too has witnessed an upswing throughout the region, creating opportunities for suppliers of video surveillance, access control and intrusion detection. Valued at US$1.93 billion in 2015, the market is expected to grow at a CAGR (2016-2021) of 17 percent, reaching US$4.82 Billion by 2021, says F&S. Meanwhile, the Middle East fire safety market is expected to be worth US$4.4 billion by 2021, growing at a CAGR of 12.4 percent between 2016 and 2021. Commercial Security With more than 580 exhibitors, Commercial Security is the largest section at Intersec 2018, with more than two-thirds of the world’s top 50 security solutions players on board, including Hikvision, Bosch, Dahua, Assa Abloy, Tyco, FLIR, Hanwha Techwin, Axis Communications, Avigilon, Panasonic, Infinova, IDIS, and Milestone Systems. Philippe Kubbinga, Regional Director for the Middle East and Africa at Axis Communications, said: “Intersec is a very important event for us to showcase the latest advancements from Axis across products and solutions, demonstrate our strengths across key verticals with our partners and network with industry professionals. The Middle East market has continued to grow and we expect a further increase in adoption of the latest IP network solutions in the coming year with a great focus on smart and innovative technologies.” Returning features include the Safety Design in Buildings Pavilion in the Fire & Rescue section and the Outdoor Demonstration Zone Peter Strom, President and CEO of March Networks, a leading provider of intelligent IP video solutions, added: “Intersec has played an important role in helping position March Networks as a well-recognised name in the region, and increasing exposure in our target markets. It’s very effective at bringing together key decision-makers and we look forward to introducing them to our newest intelligent IP video solutions.” Plans for 20th anniversary edition CP PLUS, a provider of advanced security and surveillance solutions is another long-time exhibitor at Intersec, and with big plans for the 20th anniversary edition. Gaurav Khemka, the Director of CP PLUS, said: “Our association with Intersec has been quite a long one, and it goes without saying that it is one of the best platforms to showcase our technologies and solutions. And as one of the global market leaders in security and surveillance Intersec is important to us. This time around we’ll have quite a few new launches to showcase such as Analog HD solutions in 4MP and 5MP; Indigo and Red IP Solutions powered by Insta Stream, Time & Attendance solutions equipped with Facial Recognition, Wi-Fi, 3G and battery support, PoE Switches and much more. We are excited and look forward to a continued association with Intersec fuelled by a similar goal and mutual growth.” Fire and Rescue Fire & Rescue is the next largest section with 400 exhibitors including NAFFCO, Fike, Honeywell, Hochiki, Oshkosh, and Siemens. Safety & Health and Homeland Security & Policing (both with 100 exhibitors), and Perimeter & Physical Security, Cyber Security, Smart Home & Building Automation (50 exhibitors each) wrap up the dedicated show sections. Returning features include the Safety Design in Buildings Pavilion in the Fire & Rescue section, as well as an Outdoor Demonstration Zone of the latest fire rescue applications in action. A comprehensive three-day conference programme will also discuss and analyse new developments, innovations, legislation and changing paradigms within the Middle East safety and security industry. Intersec 2018 is held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, and supported by the Dubai Police, Dubai Civil Defence, the Dubai Police Academy, and the Dubai Municipality.