Intersec has been a key fixture for many BSIA members who exhibit year-on-year Members of the British Security Industry Association (BSIA) have returned from Intersec reporting a successful exhibition for UK exhibitors. Expansion into the Middle East market The three day show – held at the Dubai World Trade Centre over the 17th – 19th January – is seen by many as the most important security exhibition in the Middle East region and it plays a pivotal role in enabling UK companies to meet with potential customers, existing distributors or partners and as a platform to launch new products into the Middle-Eastern market. Intersec has been a key fixture for many BSIA members who exhibit year-on-year and it continues to attract new exhibitors who are keen to take advantage of the opportunities the show presents. One BSIA member company, RGL Electronics Ltd, has already been active in the Middle East for a number of years and attended Intersec 2016 as an exhibitor for the first time this year. Geoff Jones, Director of RGL Electronics, said: “By exhibiting at Intersec this year, we had the opportunity of getting in front of the people that really matter and we were able to build upon what is already a major marketplace for the RGL brand. We showcased our range of access control products and a Disabled Toilet Alarm, all of which attracted a good response from visitors to the show. The quality of the contacts we have made has been very high and I anticipate that some of these contacts will develop into orders over the coming months. Something that struck me during the show, was just how much larger the scale of the projects in the Middle East are compared to those in Europe; the size of the developments in the Middle East offer promising opportunities for RGL and other UK companies.” Much of the interest in UK security products in the Middle East comes from the long history of excellence in design and innovation and this was certainly evident at Intersec. Storm Interface – another BSIA member – launched the Storm S60 range of mullion format readers at the show, which received a fantastic response from prospective customers. Peter Jarvis, Senior Executive VP at Storm Interface, commented: “The response to the Storm S60 was absolutely astonishing. When developing the product, we found that there was a real need for a product that would not affect the aesthetics of landmark buildings where typically you wouldn’t want to drill into the building materials to affix a traditional reader. The S60 has been designed so that it can fit into a door frame, thus removing the need to attach it to glass, marble or other similar materials. We’ve found that there is a real demand in the Middle East for products that meet the design specifications of landmark buildings, especially in Dubai. Our attendance at Intersec has been particularly successful; we have been able to talk to all of our target contacts including existing distributors in the UAE and the regional managers of recently agreed distribution partnerships.” Attendance of international visitors “By exhibiting at Intersec this year, we had the opportunity of getting in front of the people that really matter and we were able to build upon what is already a major marketplace for the RGL brand," says Geoff Jones, Director of RGL Electronics A large part of the attraction for UK companies to exhibit at Intersec, is the variety of international visitors to the show, from the wider Middle East and further afield. John Davies, Managing Director of TDSi Ltd and Chairman of the BSIA’s Export Council said: “TDSi had a highly successful appearance at Intersec 2016. We gained 30% extra visitors compared to the previous year, some of which came from a wide range of countries including: UAE, Saudi Arabia, Iran and Turkey, as well as further afield from Angola, India and Sri Lanka. The overall quality of visitors at the show was excellent, the majority of people we spoke to were working on active projects, so we had productive and substantive conversations on all three days. “Our integration to wireless access control products from ASSA ABLOY and Simons Voss created a lot of interest on our stand, along with our new Time and Attendance software packages. Visitors were also drawn to our new reader range, both for the aesthetics and functional multi-technology capability. As always, our strength in offering open platforms for security integration proved very popular with visitors to the stand. “We were delighted to receive confirmation of a project win in Abu Dhabi at Intersec 2016 and expect to close projects in Kuwait, Saudi and Qatar within the next few weeks as a result of conversations at the show.” Remsdaq also experienced an uplift in validated leads, estimating that they recorded approximately 25% more than last year. Alan Hardy, EMEA Sales Manager, commented: “It was an extremely satisfying exhibition with unprecedented numbers of good quality contacts visiting our stand. There was an extremely positive reaction from all our visitors to our EntroWatch, EntroStar and EntroPad range of access control solutions and considerable interest shown for StarWatch, our enterprise product range, and Sabre our fibre optic perimeter intrusion detection products. We are confident that our business in the region will increase significantly as a direct result of our participation in the show.” “TDSi had a highly successful appearance at Intersec 2016. We gained 30% extra visitors compared to the previous year, some of which came from a wide range of countries," says John Davies, Managing Director, TDSi Electronic security solutions from Texecom Texecom found the show to be a great platform to demonstrate their professional electronic security solutions – including the Premier Elite Series - to the Middle East and beyond. Clym Brown, Marketing Director, explained: “We see themes from Intersec that resonate with global market challenges – the proliferation of advanced wireless security devices, home network and smartphone connectivity for users taking control of their own security, and increased connectivity and integrated features for commercial and security applications. At Texecom, our product range caters for small, low-risk applications, right through to high-risk, high-value, complex installations. At Intersec, we found our breadth of system offerings, using the same architecture and programming structure throughout, was really well received by visitors looking to provide the highest levels of security for a wide range of applications.” 73 UK companies took advantage of the many benefits that come with exhibiting as part of the UK Pavilion, which was organised by the BSIA. Benefits included a prominent stand position in the main section of the show, logistical and on-site support, hassle-free stand design and build and increased exposure to visitors through a strong UK brand presence. Peter Jarvis, Senior Executive VP of Storm Interface, said: “We’ve been really impressed with the level of support that the BSIA has provided both before and during Intersec. Association with the BSIA is absolutely essential at these types of exhibition. The BSIA’s excellent organisation of the UK pavilion this year, has freed us up to come here and do what we need to; meet with target contacts, promote our products and make valuable sales.” The BSIA is also organising UK Pavilions at Security Essen and IFSEC South-East Asia, both taking place in September 2016.
BSIA plays a pivotal role forging productive links between UK security companies and overseas buyers With the 18th edition of Intersec Dubai a little over a month away, BSIA members are gearing up for what promises to be one of the industry’s biggest trade shows to date. As the trade association representing the UK's private security industry, the British Security Industry Association, through its dedicated Export Council, continues to play a pivotal role forging productive links between UK security companies and overseas buyers including, most critically, in the Middle East. Intersec is pivotal to this process, with the BSIA - which is attending for the 18th year – having a number of members on hand across the three-day show to offer valuable face-to-face advice, and guidance, on the latest products and services that British security businesses have to offer. Annual "State of the Nation" survey Underlining the importance of the Middle East region to member companies, the BSIA’s Export Council – a dedicated forum for BSIA member companies who are focused on extending their business to overseas markets – has again conducted its annual ‘State of the Nation’ survey which considers global export trends. This year’s survey revealed that there continues to be a high demand for British security products and services, with 60% of respondents citing an increase in overseas business during 2015, and a further 30% stating that the level of business had remained the same. Further increases in overseas trade are expected for 2016, with a clear focus on the Middle East as an important market for the UK’s security sector. Almost half of all respondents identified the Middle East as the single most important target market and 80% of respondents are looking to increase their level of business in this important region during 2016. Daren Wood, Membership and Export Services Manager at the BSIA, comments: “The UK enjoys a positive international reputation when it comes to the provision of security products and services, in part due to the innovation which has become synonymous with the UK’s security industry. “Over half of the respondents to this year’s survey attended Intersec Dubai in 2015, which reflects the clear importance that this region has for UK security exporters and the pivotal role that Intersec plays in helping UK businesses to forge productive trade links with buyers in the Middle East” adds Daren. Looking forward to this year’s show - which takes place between the 17th and 19th January - a number of BSIA member companies will be showcasing their latest products, taking advantage of the show’s international audience which attracted over 27,000 visitors last year. BSIA members exhibiting at Intersec this year include: Remsdaq – Stand S2-F25 At this year’s show, Remsdaq will be launching the EntroPad® reader range; a highly secure read/write smart card reader solution supporting iCLASS, Mifare, NFC and Felica technologies. The EntroPad® range includes English and Arabic keypads and hands-free variants. Also on their stand, Remsdaq will be exhibiting its multi-award winning and cost-effective PoE access control solution EntroStar®, designed to work with the intuitive license-free EntroWatch® software. Remsdaq will also be exhibiting the highly acclaimed enterprise class StarWatch Integrated Security Management System and Sabre, its field-proven range of fibre optic perimeter intrusion products which now include optional IP and mesh network connectivity. "The Middle East remains to be of significant importance and an integral part of the future growth strategy of the business", says Alan Hardy, Remsdaq’s Security Sales Manager, Europe, Middle East and Africa Alan Hardy, Remsdaq’s Security Sales Manager, Europe, Middle East and Africa, comments: “As a leading UK manufacturer of integrated access control systems, Intersec is a key event in the Remsdaq calendar. It enables us to showcase the latest additions to our highly acclaimed security solutions portfolio and demonstrates our ongoing commitment to our valued and loyal customers.” “Having contributed to the security industry for more than 40 years, the Middle East remains to be of significant importance and an integral part of the future growth strategy of the business. Intersec has grown into one of the largest security events in recent years and we look forward to another great show this year.” RGL Electronics Ltd – Stand S1-G20 (UK Pavilion) RGL Electronics will be showcasing their new Disabled Toilet Alarm which has been specifically developed for the large projects that are prevalent in the Middle East Region. They will also be exhibiting some new additions to their Access Control products. Geoff Jones, Director of RGL Electronics, comments: “RGL have been active in the Middle East for many years and we have built on our successes through participation in various large and prestigious projects throughout the region.” “Intersec has been an extremely important exhibition in promoting the RGL brand and the development of our customer base. By exhibiting at Intersec this year, we hope to have the opportunity of getting in front of the people that really matter; Architects, Specifiers and Integrators for example. Intersec will also be an opportunity for us to promote new products that have been developed and to build upon what is already a major marketplace for the RGL brand.” GJD Manufacturing Ltd – Stand S4-F39 (IMCI stand) A regular exhibitor at Intersec, GJD will be demonstrating the DygiZone lighting controller and lighting detectors. The DygiZone is a four-zone lighting controller available in silver or white housing. The advanced, feature-rich controller provides intelligent security lighting control, which enhances security, saves energy and minimises light pollution. Some of the lighting detectors being demonstrated include the Opal XL, which is an external PIR detector with an adjustable detection range of 10 to 35 metres. When used with GJD’s lighting controllers, 24 hour indication and movement activated lighting for a timed period is automatically provided. The Mini Opal will also be demonstrated which is an adjustable range PIR detector with front and rear tamper switches, as well as sliding curtains to aid installation and field of view alignment. The advanced detector only activates security lights when an event has occurred. This ensures lighting is only on when needed, saving both energy and money for users on large sites, offices and residential buildings. Ana Maria Sagra-Smith, GJD’s International Sales and Marketing Director, comments: “The Middle East is a key market for GJD, which is why we regularly exhibit at Intersec. We are really looking forward to exhibiting again this year and showcasing our cutting-edge security solutions to the Middle East market, as well as meeting with existing and prospective customers.” Storm-AXS – Stand S1-H29 (UK Pavilion) Storm will be revealing important new additions to their range of vandal resistant, outdoor rated, access control keypads at Intersec 2016. The increasing use of glass and hard decorative finishes, in both corporate and retail buildings, creates a unique challenge when installing access control systems. Keypads and contactless readers must be easily installed within the width of a door frame or mullion. They must also project and confirm an uncompromised commitment to quality and style. To meet this emerging demand for innovative technology and contemporary design, Storm have created an integrated keypad and contactless reader, uniquely exploiting use of light and form. When installed, the new S60 keypad/reader projects an atmospheric halo of light onto surrounding surfaces, producing an exciting signature effect for landmark buildings. Intersec will be a first showing of the new Storm-AXS S60 keypad and is not to be missed. "Exhibiting at Intersec showcases our solutions to the Middle East market and beyond”, says Clym Brown, Marketing Director at Texecom Peter Jarvis, Senior Executive VP, comments: “Dubai is a location that features many of the world’s contemporary landmark buildings. Intersec 2016 provides a unique opportunity to establish and develop relationships with architects and building management companies. For a small British company promoting innovation in technology and quality by design, the UAE represents a market sector that values and demands premium quality. Texecom Ltd – Stand S1-G34 (UK Pavilion) Also exhibiting at Intersec is Texecom Ltd, one of Europe’s largest independent security alarm specialists. Texecom will be showcasing their Premier Elite Series which provides a single, comprehensive system architecture and peripheral range that scales from the simplest and smallest security applications through to the largest and most complex. Featuring a common programming platform, interoperable wired and wireless peripheral devices, design flexibility and integration capabilities, the Premier Elite Series provides a high performance security solution for applications around the world. Any Premier Elite control panel can connect wirelessly to a home network. The new Premier Elite ComWiFi module integrates with any Premier Elite control panel for simple, secure network connectivity. WiFi connectivity provides a host of benefits to Premier Elite systems, including compatibility with Texecom’s suite of Premier Elite Mobile Apps, diagnostics and control with upload/download via Wintex software, and alarm signalling to an Alarm Receiving Centre. Premier Elite wireless systems also contain Ricochet® mesh technology, a revolutionary wireless system that automatically adapts to any environment. Ricochet mesh technology brings commercial grade wireless security to residential applications and, when combined with Texecom’s latest offerings, delivers a comprehensive suite of security solutions for connected homes. Clym Brown, Marketing Director at Texecom, comments: “Texecom is obsessive about providing world-class protection for people and property everywhere. As an independent, UK-based designer and manufacturer of professional grade electronic security and emergency signalling systems, Texecom’s portfolio protects a wide range of applications. Exhibiting at Intersec showcases our solutions to the Middle East market and beyond.” As a UKTI Approved Trade Organisation (ATO), the BSIA is responsible for facilitating the UK Pavilion at Intersec 2016 which brings together a number of UK companies to promote the ‘Great Britain’ brand. The UK Pavilion will form a focal point for overseas buyers that want to buy the quality, innovative security products that the UK is globally renowned for. The BSIA will be based on stand S1-E46 throughout Intersec.