Western Digital Purple microSDAs announces the adoption of 4K Ultra HD video, emerging artificial intelligence (AI) applications and analytics drive the rapid growth and evolution of data in surveillance, Western Digital Corp. unveiled the Western Digital Purple microSD card, purpose-built for the complex and dynamic data demands of modern surveillance cameras and edge systems. Surveillance system operators can count on the robust Western Digital Purple microSD card to support a continuous surveillance workload 24x7 surveillance video capture Whether it’s a business employing surveillance video to keep their assets secure or a retailer utilising surveillance to accurately analyse shopping behavior through video facial recognition, capturing and assessing every moment is critical. Optimised for 24x7 surveillance video capture, surveillance system operators can count on the robust Western Digital Purple microSD card to support a continuous surveillance workload. With its outstanding performance, the card captures and preserves video in a variety of high-definition and next-generation formats, including 4K Ultra HD video, as well as nimbly supports the movement of data to core data systems for analytics and fast business insights. The rugged and humidity-resistant design of this new card enables trusted video capture in a wide range of environmental conditions, including outdoors in snowy winters and indoors in hot and humid factory settings. Mainstream commercial surveillance “From Big Data, to Fast Data, to data-centric applications such as surveillance, the volume, speed, variety and value of data continues to exponentially grow and transform. Leveraging our proven capabilities in consumer and industrial memory card innovation, the Western Digital Purple microSD card is the ideal solution for mainstream commercial surveillance data at the edge,” said Christopher Bergey, vice president of embedded and integrated solutions at Western Digital. Western Digital now provides the industry’s most comprehensive offering for surveillance data, from the edge to the core" “Whether capturing 4K video, used in AI-enabled cameras, or part of a larger data system supporting ‘smart surveillance’ applications, this rugged and intelligent card delivers ‘surveillance-class’ endurance and tremendous performance to enable trusted video capture in some of the harshest conditions." "When combined with our popular Purple and Ultrastar hard disk drives (HDDs) to support data preservation and real-time analytics, Western Digital now provides the industry’s most comprehensive offering for surveillance data, from the edge to the core.” Data-centric surveillance demands Designed to support a wide range of video resolutions and surveillance video recording implementations, additional highlights of the new microSD card include: Robust Endurance for Continuous Recording: Supports up to 1,000 PE Cycles Card Health Status Functionality for Easy Card Maintenance: In compatible cameras, a unique health monitor offers reporting capabilities to provide users and system installers valuable information, including the card’s endurance and capacity status, enabling predictive maintenance and taking the “guess work” out of when to service the card. High Performance for Next-Generation Video: Offers speeds of up to 80 MBs sequential read and 50 MBs sequential write and supports Speed Class 10 and UHS Speed Class 11. Trusted Video Capture in Wide Range of Climates: Designed for use in temperatures ranging from -25°C to 85°C, it enables reliable video capture indoors and outdoors. High Capacity to Capture and Preserve Video if Connection to Network Connection is Lost: Offered in capacities up to 64GB2 Today’s surveillance systems have moved beyond simple low-resolution video capture, to massive networks capturing 4K video"Advanced analytics software “Today’s surveillance systems have moved beyond simple low-resolution video capture, to massive networks capturing 4K video and leveraging advanced new analytics software to unlock new business value from video recordings,” said Michael Palma, IDC Research Director for Semiconductor and Enabling Technologies. “This has resulted in a surge in the volume and velocity of surveillance data at the edge and is creating demand for storage solutions that support the performance requirements of 4K video, 24x7 operation, and movement of video for smart insights.” Portfolio of data storage devices The new Western Digital Purple microSD card complements a full portfolio of data storage devices purpose-built for today’s surveillance needs, including the Western Digital Purple Surveillance HDD for high-capacity support for NVRs and DVRs and the Ultrastar HDD series for use in back-end servers performing surveillance analytics. Together, they provide surveillance system integrators and installers a complete solution to capture, preserve, access and transform surveillance data. Additionally, Western Digital offers original equipment manufacturers industrial-grade SanDisk Industrial card storage solutions for use with cameras with in-camera analytics capabilities and a variety of connected surveillance applications. The new microSD card will be available worldwide through Western Digital’s authorised reseller network Product availability The new microSD card will be available worldwide through Western Digital’s authorised reseller network in April in 32GB and 64GB capacities for $18.99 and $31.99 MSRP (in the U.S.) respectively; cards available in single and convenient 25-packs for surveillance system installers and integrators. For more information on the Western Digital Purple microSD card and the complete Western Digital Purple surveillance portfolio, visit the Western Digital booth at ISC West International Security Conference & Exposition (Booth #2089).
Western Digital Corp., a global data storage technology and solutions provider, introduced its newest and highest performing industrial- grade and automotive-grade card solutions to date. Newly enhanced SanDisk Industrial and SanDisk Automotive card storage solutions provide superior endurance and reliability for commercial surveillance, intensive “Industrial Internet of Things” (IIoT) applications and “connected automotive” applications under extreme ambient temperatures. With up to quadruple the read speed and more than twice the write speed of the company’s previous generation cards1, they enable OEMs to push the boundaries of applications – from supporting “smart” surveillance systems with fast in-camera analytics, to improving high-definition video capture in surveying commercial drones and automotive dash cameras, to enhancing the responsiveness of automotive 3D mapping navigation systems. SanDisk Industrial SD and microSD Cards New SanDisk Industrial SD and microSD cards, and SanDisk Industrial Extended Temperature SD cards (for trusted performance under extreme temperature conditions of -40oC to 85oC) are built with the high endurance and reliability that is paramount in the industrial and commercial industries, enabling them to consistently manage the challenging workloads of IIoT, commercial surveillance, medical and other intensive “connected” applications over extended periods of time. SanDisk Automotive SD Card New, higher performance SanDisk Automotive SD cards are built to meet the rigorous reliability, quality and temperature demands of the automotive market. Compliant with the automotive AEC-Q100 Grade 3 standard (operating in ambient temperatures of -40oC to 85oC), it enables OEMs to bring intelligent, high-capacity and fast data storage to a wide array of advanced, in-vehicle applications and systems, including navigation mapping systems, data event recorders, infotainment systems and more. Highlights and features Performance - Delivers sequential reads speeds of up to 80 MBs and sequential write speeds of up to 50 MBs.2 High Capacity - SanDisk Automotive SD cards, SanDisk Industrial SD cards and SanDisk Industrial Extended Temperature SD cards are offered in capacities up to 64GB. SanDisk Industrial is also available in a microSD form factor in a range of capacities, including a new, high-capacity 128GB card. Expanded Intelligent Features for OEMs - The new cards include an enhanced Health Status Monitor with expanded reporting capabilities to enable manufacturers to remotely monitor usage of the card and identify when card upgrades or replacements are needed. An automatic “Read Refresh” feature optimises the card for compliance with strict OEM data retention specifications. Other intelligent features include OEM customisation capabilities, enhanced power protection and “host lock” to help ensure security if the card is removed. Availability - New SanDisk Industrial SD and microSD cards, and SanDisk Automotive SD cards are now sampling to OEMs worldwide. These new SD and microSD cards are part of the company’s suites of industrial-grade and automotive-grade solutions optimised to address the vast data generated at the “edge” by connected commercial and automotive applications. Critical part of IoT systems “The skyrocketing volume of data and the increased need for fast responsiveness for in-device analytics and other real-time event processing has made trusted storage at the “edge” a critical part of IoT systems. Leveraging our vertical integration, we built our newest SanDisk-brand industrial and automotive cards from the ground-up for the intensive demands of IIoT and “connected” automotive applications. These robust, high endurance cards offer up to quadruple the performance of our previous generation cards and an outstanding feature set. In addition, we have expanded our portfolio to include a new 128GB SanDisk Industrial microSD card that provides the capacity that is imperative for capturing advanced video and supporting data-heavy connected applications over extended periods”, said Christopher Bergey, Vice President of embedded and integrated solutions, Western Digital. “The enhanced endurance of SanDisk Industrial microSD cards allow our customers to develop products that capture and store high definition video over long periods of time under a variety of challenging environmental conditions”, said Chan Lee, Vice President of engineering at Ambarella, Inc.
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