Articles by Jessica Jacobs

Protecting privacy: Tackling the oncoming wave of marketing data regulation
Protecting privacy: Tackling the oncoming wave of marketing data regulation

The nuances of data privacy continue to bombard organisations from all angles, and, amid the impending sunset of Universal Analytics (UA), it’s time to stop playing catch-up. Instead, by enacting future-proofing strategies around data as a first port of call, long-term compliance can be achieved as an automatic byproduct. Data privacy At data privacy’s ‘sunrise’, companies’ efforts were largely targeted towards the customer, ensuring that the ever-growing extent o...

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