Articles by Jen Snell
A survey conducted by Blackhawk Network finds the average shopper plans to spend almost half of their holiday budget to buy gift cards this year versus only 39% in 2023. The global gift card market was valued at $1.3 billion USD in 2023, and it is projected to reach more than $5.2 billion USD by 2032. Fraud - a growing concern While gift cards continue to be top of mind for consumers for streamlined gifting, gift card fraud is a growing concern for consumers and businesses alike. Accordin...
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