At the Breakthrough conference, Simpro was honoured with the AI Game Changer of the Year award by 6Sense. This accolade acknowledges the company's innovative use of artificial intelligence to enhance revenue performance, streamline operations, and set new standards for B2B growth.
AI serves as a fundamental component of Simpro's operational platform for the trades, extensively influencing how the company functions. Departments throughout Simpro leverage AI to reduce friction, enhance decision-making, and build scalable systems that maintain simplicity in operations.
Advancements in customer engagement
"This award validates how far our company has progressed in adopting an AI-first strategy," stated Tim Lamb, VP of Growth Marketing at Simpro. He highlighted the integration of intelligent automation with skilled human expertise as a cornerstone of their modern marketing evolution.
In its strategic approach, Simpro has implemented AI-driven email agents to bolster customer engagement and support revenue objectives. This initiative has led to notable outcomes, including an 80% reduction in lead loss, increased conversion rates, new revenue generation, two hours saved per day, and a 34% year-over-year rise in leads.
Expanding AI integration
Simpro's AI adoption is progressively expanding, influencing teams and workflows across the company.
This recognition underscores the successful fusion of innovation with effective execution, highlighting the achievements attainable when a comprehensive AI-first strategy is adopted across all business functions.
