SimpliSafe News

Freedonia releases new study, Safety & Security Alarms, which discusses DIY home security

The rise of DIY home security is driving traditional vendors to pursue new growth strategies. Recent activity at ADT exemplifies how firms that have historically focused their business on professional monitoring are expanding to offer their own branded security equipment that users can monitor themselves without having to sign a long-term contract – a key to competing with firms like Amazon, Nest, and SimpliSafe. Freedonia’s newly published Safety & Security Alarms explores the i...

J.D. Power study finds that home security companies aim to raise the bar on customer satisfaction

Money may not buy happiness or peace of mind, but it can buy today’s high-tech home security systems that seem to deliver both to customers, according to the J.D. Power 2019 Home Security Satisfaction Study, which was released recently. The study expanded to include not only the professionally installed (Pro Install) home security systems but also do-it-yourself (DIY Install) systems. Rise of DIY home security systems The growth of the DIY home security market has fueled customer satisf...