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| ISS Expo treats security as a business process and not a series of product purchases |
Integrated Security Solutions Expo was officially launched last week at the Excel Exhibition centre.
IMS Research Presentation
The day started with a presentation from Simon Harris, Executive Vice President of IMS Research. His compelling presentation helped to spell out just how important integration has become in the security market.
- Sales of discreet security equipment are forecast to decline
- Integrated systems sales are forecast to increase rapidly and increase the size of the overall security market.
- The added value areas are where we will see most growth
- Analysis
- Design
- Service and maintenance.
If you would like a copy of Simons presentation, click here.
Integrated Security Solutions Expo Presentation.
Graeme Howe, Event Director and his team explained the detail behind ISS Expo. Key points he covered included:
- ISS Expo treats security as a business process and not a series of product purchases. This is why education is such an important element of the proposition.
- The team behind ISS Expo have a proven track record of launching new events. Industry leading events previously launched by them include E Commerce Expo and AD:TECH London.
- Education on the show floor will be available FREE to all visitors. The three seminar theaters will each seat over 70 people. The major themes for the education will be:
- Business
- Implementation
- Technology
- The visitor marketing campaign will run throughout the year with a huge uplift in activity in the 17 weeks leading up the show. Horizontal and vertical media will be used to maximise campaign reach. Press, direct mail, email and online activity will all be utilised in order to maximise frequency amongst the target audience.
Graeme also outlined the special offer which is available to everyone who signs up before the end of November. With more than 15 companies already reserving space at the exhibition, ISS Expo is set for an extremely successful first event in October 2012. Integrated Security Solutions Expo was officially launched last week at the Excel Exhibition centre.
ISS Expo is set for an extremely successful first event in October 2012 |
IMS Research Presentation
The day started with a presentation from Simon Harris, Executive Vice President of IMS Research. His compelling presentation helped to spell out just how important integration has become in the security market.
- Sales of discreet security equipment are forecast to decline
- Integrated systems sales are forecast to increase rapidly and increase the size of the overall security market.
- The added value areas are where we will see most growth
- Analysis
- Design
- Service and maintenance.
Integrated Security Solutions Expo Presentation.
Graeme Howe, Event Director and his team explained the detail behind ISS Expo. Key points he covered included:
- ISS Expo treats security as a business process and not a series of product purchases. This is why education is such an important element of the proposition.
- The team behind ISS Expo have a proven track record of launching new events. Industry leading events previously launched by them include E Commerce Expo and AD:TECH London.
- Education on the show floor will be available FREE to all visitors. The three seminar theaters will each seat over 70 people. The major themes for the education will be:
- Business
- Implementation
- Technology
- The visitor marketing campaign will run throughout the year with a huge uplift in activity in the 17 weeks leading up the show. Horizontal and vertical media will be used to maximise campaign reach. Press, direct mail, email and online activity will all be utilised in order to maximise frequency amongst the target audience.
Graeme also outlined the special offer which is available to everyone who signs up before the end of November. With more than 15 companies already reserving space at the exhibition, ISS Expo is set for an extremely successful first event in October 2012.
