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There’s a lot of hype around the term ‘digital transformation.’ For some, it’s the integration of digital technology into everyday tasks. For others, it’s the incorporation of innovative processes aimed at making business optimisation easier. In most cases, digital transformation will fundamentally change how an organisation operates and delivers value to its customers. And within the security realm, the age of digital transformation is most certainly upon us. Technology is already a part of our day-to-day lives, with smart devices in our homes and the ability to perform tasks at our fingertips now a reality. No longer are the cloud, Internet of Things (IoT) and smart cities foreign and distant concepts full of intrigue and promise. Enhancing business operations We’re increasingly seeing devices become smarter and better able to communicate with each other These elements are increasingly incorporated into security solutions with each passing day, allowing enterprises the chance to experience countless benefits when it comes to enhancing both safety and business operations. The term ‘connected world’ is a derivative of the digital transformation, signifying the increasing reliance that we have on connectivity, smart devices and data-driven decision-making. As we become more familiar with the advantages, flaws, expectations and best practices surrounding the connected world, we can predict what issues may arise and where the market is heading. We’re increasingly seeing devices become smarter and better able to communicate with each other through the IoT to achieve both simple goals and arduous tasks. Within our homes, we’re able to control a myriad of devices with commands (‘Hey Google...’ or ‘Alexa...’), as well as recall data directly from our mobile devices, such as receiving alerts when someone rings our doorbell, there’s movement in our front yard or when a door has been unlocked. Analytics-driven solutions The focus is now shifting to the business impacts of connectivity between physical devices and infrastructures, and digital computing and analytics-driven solutions. Within physical security, connected devices can encompass a variety of sensors gathering massive amounts of data in a given timeframe: video surveillance cameras, access control readers, fire and intrusion alarms, perimeter detection and more.As the data from each of these sensors is collected and analysed through a central platform, the idea of a connected world comes to fruition, bringing situational awareness to a new level and fostering a sense of proactivity to identifying emerging threats. The connected world, however, is not without its challenges, which means that certain considerations must be made in an effort to protect data, enhance structured networking and apply protective protocols to developing technology. Physical security systems We can expect to see the conversations regarding data privacy and security increase as well As the use of connected devices and big data continue to grow, we can expect to see the conversations regarding data privacy and security increase as well. Connectivity between devices can open up the risk of cyber vulnerabilities, but designing safeguards as technology advances will lessen these risks. The key goal is to ensure that the data organisations are using for enhancement and improvements is comprehensively protected from unauthorised access. Manufacturers and integrators must be mindful of their products' capabilities and make it easy for end users to adhere to data sharing and privacy regulations. These regulations, which greatly affect physical security systems and the way they're managed, are being implemented worldwide, such as the European Union's General Data Protection Regulation (GDPR). In the United States, California, Vermont and South Carolina have followed suit, and it can be expected that more countries and U.S. states develop similar guidelines in the future. Technology is already a part of our day-to-day lives, with smart devices in our homes and the ability to perform tasks at our fingertips now a reality Automatic security updates Mitigating the concerns of the ‘connected world’ extends beyond just data privacy. IoT technology is accelerating at such a pace that it can potentially create detrimental problems for which many organisations may be ill-prepared - or may not even be able to comprehend. The opportunities presented by an influx of data and the IoT, and applying these technologies to markets such as smart cities, can solve security and operational problems, but this requires staying proactive when it comes to threats and practicing the proper protection protocols. As manufacturers develop devices that will be connected on the network, integrating standard, built-in protections becomes paramount. This can take the form of continuous vulnerability testing and regular, automatic security updates. Protocols are now being developed that are designed to ensure everything is encrypted, all communications are monitored and multiple types of attacks are considered for defensive purposes to provide the best security possible. IoT-connected devices Hackers wishing to do harm will stop at nothing to break into IoT-connected devices Built-in protection mechanisms send these kinds of systems into protection mode once they are attacked by an outside source. Another way for manufacturers to deliver solutions that are protected from outside threats is through constant and consistent testing of the devices long after they are introduced to the market. Hackers wishing to do harm will stop at nothing to break into IoT-connected devices, taking every avenue to discover vulnerabilities. But a manufacturer that spends valuable resources to continue testing and retesting products will be able to identify any issues and correct them through regular software updates and fixes. ‘IoT’ has become a common term in our vocabularies and since it’s more widely understood at this point and time, it's exciting to think about the possibilities of this revolutionary concept. Providing critical insights The number of active IoT devices is expected to grow to 22 billion by 2025 — a number that is almost incomprehensible. The rise of 5G networks, artificial intelligence (AI) and self-driving cars can be seen on the horizon of the IoT. As more of these devices are developed and security protocols are developed at a similar pace, connected devices stand to benefit a variety of industries, such as smart cities. Smart cities rely on data communicated via the IoT to enhance processes and create streamlined approaches Smart cities rely on data communicated via the IoT to enhance processes and create streamlined approaches to ensuring a city is well-run and safe. For example, think of cameras situated at a busy intersection. Cameras at these locations have a variety of uses, such as investigative purposes in the event of an accident or for issuing red-light tickets to motorists. But there are so many other possible purposes for this connected device, including providing critical insights about intersection usage and traffic congestion. These insights can then be used to adjust stoplights during busy travel times or give cities valuable data that can drive infrastructure improvements. Physical security market The impact of connected devices on cities doesn’t stop at traffic improvement. The possibilities are endless; by leveraging rich, real-time information, cities can improve efficiencies across services such as transportation, water management and healthcare. However, stringent protections are needed to harden security around the networks transmitting this kind of information in an effort to mitigate the dangers of hacking and allow this technology to continuously be improved. Whether you believe we’re in the midst of a digital transformation or have already completed it, one thing is certain: businesses must begin thinking in these connectivity-driven terms sooner rather than later so they aren’t left behind. Leveraging smart, connected devices can catapult organisations into a new level of situational awareness, but adopting protections and remaining vigilant continues to be a stalwart of technological innovation within the physical security market and into the connected world.
The healthcare sector is a crucial part of a functioning society as it provides life-saving care and reassurance to the population. A key part of ensuring the professionals in this industry have the best work environment is the ongoing security of the facilities. Overcoming environmental challenges Hospitals are challenging environments for security integrators. There is little room for mistakes because staff, patients and assets cannot be compromised. Medical centres and their facilities can be vast complexes and security teams must be confident in their ability to identify and nullify threats as soon as possible. Chubb provided Queensland Children’s Hospital's security team with a simple and easy-to-use tool Chubb Fire & Security offers a range of intelligent video and access control systems to solve these challenges. The Queensland Children’s Hospital in Australia, formerly named Lady Cilento Children’s Hospital, is the major specialist children’s hospital for families living in Queensland and Northern New South Wales. The facility not only provides care to the local families but also the state’s sickest and most critically injured children who need highly specialised care. This state-of-the-art hospital, coupled with a leading academic and research facility and the high calibre staff, provides a platform to continue to develop as a leader in paediatric health care, education and research. Comprehensive security solution Chubb developed a solution for Queensland Children’s Hospital that included access control, video management, communications and asset tracking. By creating a common infrastructure for all security systems managed through a comprehensive user interface, Chubb provided the hospital’s security team with a simple and easy-to-use tool that enables them to resolve situations as they happen and action events automatically on command. Chubb also developed a 3D model of the building that allows the security team to respond quickly to a wide variety of events. The protection of patients and staff is naturally a hospital's number one priority Also crucial to the implementation of security systems in a hospital is minimal disruption to its everyday operations. Professionals in hospitals are working 24/7 so there is little time when it comes to disabling security systems for maintenance or repairs. Continued maintenance and upgrades are vital elements to Chubb’s work and key to this is a great deal of collaboration with clinical and operational stakeholders. Securing mission-critical environment Hospital facilities are not always state-of-the-art and often face the slow upgrade process that a limited budget imparts. However, through the audit and update of security systems, steps can be taken to ensure continued operations without external disruption. The protection of patients and staff is naturally a hospital's number one priority and Chubb shares the same commitment to making sure the environment is safe and secure. Carrying out a technically demanding project in a large, mission-critical environment like a hospital takes strong teamwork, including expert strategic partners, and collaboration between stakeholders.
There’s no question that the popularity of Do-It-Yourself (DIY) security and home automation products is on the rise. The reasons for the growth in DIY sales are numerous, including increased awareness of home automation products, fast set-up, limited (if any) installation costs, and interoperability with other smart security products. In fact, with the parallel rise of smart home hubs like Alexa and Google Home, many people are opting to attempt the set-up of smart home devices without any professional assistance. According to a 2018 Residential Security Market Report prepared by Parks Associates and Security Sales & Integration magazine, “More than 60% of installing dealers now report that DIY systems are biting into demand for their services.” But the rise in DIY is not entirely bad news for security and home automation installers and dealers. There are a number of ways to view this glass as half-full. Let’s look at a few of them. Increase in revenue for dealers With their lower cost and perceived ease of installation, DIY products have broken down barriers for additional purchaseThere are reasons for dealers and installers to be cheerful about the rise of DIY. For one thing, according to that same Residential Security Market Report from Parks Associates, residential security dealers are doing quite well. The report states, “In 2017, revenues were up an average 7.72% for security dealers.” What about installations? The report goes on to say, “For 2017, the average number of installs per dealer was 22 per month, compared to 17 per month in 2016.” So, revenues are up for security dealers, and at least part of the reason can be attributed to the fact that DIY products can raise overall awareness of and spur interest in other home automation and security products. With their lower cost and perceived ease of installation, DIY products have actually broken down barriers for the additional purchase, and installation, of complete, professionally installed systems. Wireless, connected smart locks For example, the sale of wireless, connected smart locks (viewed by some consumers as DIY) can lead to opportunities for further home automation product sales and professional installations. Connected smart locks can actually act as an extension of a smart hub or controller. They can be used to wirelessly communicate with and control all the devices that make up a home automation system, including lighting, entertainment, thermostats, air, alarms, shades and more. With their lower cost and perceived ease of installation, DIY products have actually broken down barriers for new security installations And they can do all this from a prime, convenient location – the front door, as well as other points of entry like the side or back doors. Plus, smart lock conversion kits like Kwikset Convert let homeowners easily bring home automation capabilities to their door without altering the aesthetics of the entry. Connected smart locks can allow homeowners to set up their home with custom scenarios, right before they step inside. For example, residents can program their lock so that every time they unlock the door, a foyer light goes on, temperatures begin to rise to a set level – even connected coffee makers can begin to make a cup. Portfolio of home automation products One of the best ways to mitigate the ‘threat’ of DIY sales is for dealers and installers to become more versatileSmart locks are just one example of the potential of DIY products to spark a homeowner’s interest in a wide range of other home automation devices, many of which would benefit from professional installation. One of the best ways to mitigate the ‘threat’ of DIY sales is for dealers and installers to become more versatile and offer a complete portfolio of home automation products. The larger the home automation offering, the more devices there are to sell and install, the larger the installation required, the greater the need for professional installation. Many homeowners who feel like they have a certain level of handiness will start by trying to do it themselves with a DIY product. But things don’t always go as planned, especially if they are attempting to set up a robust home automation system. First off, just because a product is DIY doesn’t mean that the old products that are being replaced are going to easily make way for the new. A DIY thermostat or smart lock might require that the old equipment (and possibly wires) get tugged out of the wall. Messy holes might need to be filled. Advantages of professional installation Even after the old system has been removed, homeowners planning on setting up a connected system may soon realise they don’t have the electrical skills or technological know-how to install and connect all devices, get a system programmed correctly, and get everything up and running smoothly. Professional installers have learned from experience; there’s very little that they haven’t seen before. With their years of experience, installers know the best way to automate a home and how to create a custom smart home experience Do-it-yourselfers might be able to solve problems by searching the internet and finding videos. But, then again, they might not. After going the DIY route once, many full-home automation system enthusiasts are beginning to realise that the best way to get things done right the first time is to leave the installation and set-up to a professional. Professional installers can and should bring an extra level of experience and guidance to the process. Their services should go beyond tech installation and also include interface design. With their years of experience, installers know the best way to automate a home – how to create a custom smart home experience that doesn’t make the user feel less than smart. Selling additional home automation products If a problem arises due to installation error, the DIYer does not have any recourse to correct these mistakesResidential security dealers who offer professional installation should be willing to embrace the DIYer who has attempted to do a self-install but has not been able to complete the process successfully. With an open mind to this scenario, they can save the day for the DIYer, as well as create an opportunity to sell additional home automation equipment that the DIYer may not have known to be available. The disparity between DIY and professional installation also brings to light the fact that there are no ‘satisfaction guarantees’ and no ‘installation/labour warranty’ available when a home automation system is installed by a DIYer. If a problem arises with either the equipment connectivity due to installation error, or if a piece of equipment is installed incorrectly, the DIYer does not have any recourse to correct these mistakes. This may not be as critical if a DIYer installs a minor piece of equipment, but with something as critical as securing and protecting their home with a home automation and security system, most people want full peace of mind that everything has been installed correctly. Reduces connection instability According to a 2017 study by the analyst firm, IHS Markit, “The quality of the equipment is usually higher in professionally installed systems, and professional configuration and setup greatly reduces the potential for connection instability…” This is an issue that DIYers may come to realise over time. On the other hand, one issue DIYers may recognise right away, especially if they are attempting to connect multiple devices, is that the connectivity may be inconsistent. Professionally installed devices operating on a wireless protocol might deliver better, consistent, longer-range connectivity IHS Markit explains that, “DIY systems rely on open protocols and Wi-Fi connectivity that can sometimes be unreliable, creating connection issues. Some of the sensors can become unrecognisable to the system, requiring intervention from the user. In contrast, professional wireless systems rely on UL- or EN-certified equipment to operate on the basis of proprietary frequency, enabling them to work with the control panel much more seamlessly.” In other words, professionally installed devices operating on a wireless protocol, even an open-source protocol like Z-Wave, might deliver better, consistent, longer-range connectivity, and fewer headaches. Not everyone is a DIY customer There are customers who want someone to install the devices correctly and help them learn how to use and maintain themThere’s no doubt that there’s a segment of the security and home automation market that loves to spend their free time doing their own home improvement. They are watching videos, reading how-to books and manuals, and enjoying every minute. There’s also a segment of the market whose top goal is to save money up front. For these customers, there’s no getting around the joy of saving money with the lower cost of many DIY products. But there are also a great number of prospective customers out there for whom DIY is of absolutely no interest. These consumers do not want to be their own IT department. They want expert help: they want someone to install the devices correctly and help them learn how to use and maintain them. The IHS Markit study points out what many home automation dealers already know: that the elder and aging-in-place markets are an ideal destination for the security and convenience of home automation products. The study says, “Many senior citizens are not tech savvy enough to install a DIY system by themselves, so they tend to rely on professionally installed systems that are usually maintained by a family member.” Along with the senior citizens market, there are many other market segments out there that still desire worry-free professional installation. Installers should offer a range of products that includes some DIY products, and some leave-it-to-a-pro products Producing complete and custom solutions Perhaps the best way for dealers and installers to stave off that feeling of doom that they might have about DIY is to tackle the problem head on and be creative. Offer a range of products that includes some DIY products, and some leave-it-to-a-pro products – consider the DIY product a great entry point for a more comprehensive system. Play up the peace of mind that comes with professional installations and support that pitch with flexible monitoring contracts and service plans. Share what you do and why; relay your passion for producing complete and custom solutions and communicate how you add value to any and every sale. No one, not even the most tech-savvy consumer, wants to install their own products if the end result is that the product doesn’t work the way it should. That’s where the pros can, should and will always come into play.
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