VIZpin, designer and manufacturer of the VIZpin smartphone-based, Bluetooth-enabled access entry system, has announced the appointment of Wendi Grinnell to the newly-created position of Vice President, effective immediately. Grinnell, of Elizabethtown, is a graduate of Rutgers University and has 20 years of marketing and sales leadership experience. She joined VIZpin in January 2017 in the role of marketing director. Wendi’s extensive industry experience in customer-focused technology solutions and technical marketing make her a natural fit for the role of VP" Grinnell appointed VIZpin VP According to VIZpin President and CEO Paul Bodell, the role of Vice President was added to the company’s organisation to support VIZpin’s rapid growth and market expansion. He notes, “Wendi’s extensive industry experience in customer-focused technology solutions and technical marketing make her a natural fit for the important role of Vice President. Her contributions as marketing director have been invaluable, and we are eager for her to apply her innovative thinking and vision in her new, expanded role to continue enhancing VIZpin’s strategic direction and driving additional growth and profitability.” As Vice President, Grinnell will work closely with Bodell to determine VIZpin’s overall business strategy. She will have an integral role in the development and execution of the company’s growth strategy to achieve strategic business objectives, including leading sales and marketing efforts and team members to secure new business and expand existing business. Smartphone access control Grinnell comments, “Since joining VIZpin, it has been exciting to see such a dramatic shift in the industry with the adoption of smartphone access control. There are many new opportunities to explore, and as Vice President, I am looking forward to helping to create and execute new strategies to continue to expand our brand and grow the business.”
Access control solution provider VIZpin recently released a case study, ‘VIZpin eliminates unauthorised access issues and reduces resident complaints for Advenir Living property managers’. The study details the challenges property managers faced at two multi-family apartment communities in Florida, and how they addressed them by installing VIZpin's smartphone-based access control solution. Both Biscayne Shores, a North Miami community of 240 units, and Advenir Polos East, an East Orlando community of 308 units, were using outdated access solutions that would be costly to update. At one community, key fobs were getting lost and loaned to non-residents, and in the other, an outdated card reader system was not allowing for additional users or modified schedules. I immediately saw VIZpin as a way to monitor unwanted guests and alleviate resident complaints" Visitor monitoring through smartphone In both cases, the shortfalls of the outdated access systems resulted in unwanted visitors entering the properties and their amenities, such as gyms and fitness centres. Property Managers at both Advenir communities were concerned about potential security and legal issues. Advenir's Regional Construction Manager introduced the VIZpin smartphone access system to the property manager of the first community, who comments, "I immediately saw VIZpin as a way to monitor unwanted guests and alleviate resident complaints." After learning of her colleague's success with VIZpin, the manager of the second property requested that the solution be installed at her apartment community, as well. The case study also details how the smartphone-based solution has resulted in additional revenue for one property manager Generating additional revenue In addition to outlining the affordability and security benefits of VIZpin, the case study also details how the smartphone-based solution has resulted in additional revenue for one property manager. She explains how, because only authorised residents may request and be granted access, she has learned of many residents whose names did not previously appear on leases, which has resulted in lease updates and the collection of additional application fees. For more information, download the case study ‘VIZpin eliminates unauthorized access issues and reduces resident complaints for Advenir Living property managers’ on the VIZpin website. For additional details or to request an interview with the property managers featured in the case study, contact VIZpin Director of Marketing Wendi Grinnell.
Wendi will be responsible for conceiving and executing marketing strategies and tactics that drive growth VIZpin, the provider of Commercial Smartphone Access Control, announces that Wendi Grinnell has joined the company as their Director of Marketing. Wendi will be responsible for conceiving and executing marketing strategies and tactics that drive growth and increase brand awareness. Previous experience Grinnell is a marketing and digital communications professional with almost 20 years of both small business and large corporation experience. Most recently, she was an eBusiness Specialist for TE Connectivity Ltd., a global manufacturing company, where she was responsible for eCommerce application development and support, managing voice of the customer feedback, and supporting corporate marketing campaigns. “We’re excited to have someone with Wendi’s breadth and depth of experience join us,” said VIZpin President and CEO, Paul Bodell. “Her diverse skill set enables her to bring a strategic vision and focus to our organisation as we continue to innovate and grow.” When asked about her new role, Wendi was enthusiastic. “I’m passionate about the power of marketing and excited about translating the company’s business objectives into marketing strategies that will ultimately drive revenue.”
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