DigiCert, Inc. - Experts & Thought Leaders

As AI-generated phishing attacks flood inboxes with more realistic and personalised scams, DigiCert, a pioneer in intelligent trust, today released new research revealing that consumers are turning to verified brand identities in email for reassurance--especially during Cyber Week.  The study, conducted by independent research firm Vitreous World, surveyed 5,000 consumers across the U.S., U.K., Australia, and New Zealand to understand how verified logos and sender authentication will impact trust, engagement, and safety during the height of online shopping season. Integrity as AI With 86% of consumers saying they feel safer when verified logos appear in their inbox, the findings underscore a growing need for organisations to strengthen their email authentication practices. Doing so not only helps protect shoppers from phishing during the busiest online shopping week of the year, but also preserve brand integrity as AI rapidly increases the volume, frequency, and sophistication of phishing emails. Key findings Email trust drives clicks and conversions. 64% said they are more likely to click or act on an email that displays a verified brand logo, a critical insight for marketers competing for attention during Cyber Monday and holiday campaigns. Shoppers reward trusted brands. Given four options, nearly half (49%) said that if two competing brands sent similar offers, they would choose the one with a verified logo, suggesting that verified brand identity is not just about safety — it’s about sales. The inbox is the new battleground for brand trust. With 87% of consumers receiving suspicious emails at least a few times a year and 41% believing email providers should do more to protect them, trust in the inbox has become both a security and customer experience issue. Implementing Verified Mark Certificates “Our marketing team has seen a noticeable lift in open and engagement rates since implementing Verified Mark Certificates,” said Ryan Burton, Email & Retention Manager at OddBalls, a UK-based online retailer.  “Having our verified logo appear directly in the inbox gives recipients immediate confidence that the message is authentic. It’s not just a security investment, it’s a brand trust investment. During high-volume periods like Cyber Monday, that trust translates directly into more opens, more clicks, and ultimately, more conversions.” Restoring trust in digital communication “Cyber Monday is a high-stakes moment for both brands and consumers,” said Al Iverson, Industry Strategist at DigiCert.  “Our research shows that visual verification isn’t just about protecting users, it’s about restoring trust in digital communication. A verified logo can be the difference between a customer clicking ‘buy now’ or deleting your message.” The role of VMCs, CMCs, and DMARC Verified Mark Certificates (VMCs) and Common Mark Certificates (CMCs), supported by strong DMARC authentication, form the foundation for displaying verified brand logos in email. Together, they ensure that a brand’s logo appears only when the sender’s identity has been cryptographically confirmed and their domain properly authenticated. This combination not only deters phishing and spoofing attacks but also provides consumers with instant, visual assurance that the message is genuine, transforming trust into a tangible element of the inbox experience.

DigiCert, a global pioneer in intelligent trust, has been selected by Jisc, the UK’s national digital, data and technology agency for education and research, to help secure the future of the UK’s connected learning ecosystem. DigiCert will support the UK education and research community in protecting sensitive data against emerging cyber threats and building the foundations for secure collaboration and innovation. Through Jisc’s national procurement framework, member institutions can now adopt DigiCert’s digital trust solutions without running their own procurement processes. The framework complies with UK public procurement legislation and includes a pre-assessed agreement covering DigiCert’s financial standing, technical capability and sector experience. This streamlined approach gives Jisc members faster access to world-class PKI, TLS and certificate lifecycle management solutions, while saving time, reducing costs and simplifying administration. Empowering the education and research community “At Jisc, our role is to empower the education and research community to use technology safely and effectively,” said Peter Atkins, Head of service management, Trust & Identity, Jisc. “DigiCert’s platform ensures our members have trusted access to proven security solutions that protect data, safeguard networks and support innovation across UK education.” “We’re proud to work with Jisc to help organisations strengthen security and compliance across their digital ecosystems,” said Paul Holt, GVP EMEA at DigiCert. “Our mission is to make it easier for organisations to secure their people, data and infrastructure with digital trust technologies that support the vital work of educators and researchers.” Commitment to supporting digital transformation Jisc provides digital infrastructure, cyber-security, licensing and strategic technology services to all publicly funded universities and colleges in the UK. Its frameworks enable institutions to access vetted suppliers and best-value agreements that simplify procurement while ensuring compliance and trust. The new agreement with DigiCert reflects Jisc’s continuing commitment to supporting digital transformation and protecting the UK’s education and research community. 

DigiCert, a global pioneer in intelligent trust, announced that it has joined the F5 Application Delivery and Security Platform (ADSP) Partner Program as a Select Partner. As part of this programme, DigiCert is working with F5 to deliver integrated solutions that enhance security, improve operational efficiency, and simplify multicloud operations for enterprise customers.  DigiCert brings automated certificate lifecycle management, centralised visibility, and policy-driven cryptographic governance through DigiCert Trust Lifecycle Manager into the F5 ADSP ecosystem to provide enterprise customers with seamless, end-to-end certificate automation, stronger identity assurance, and simplified compliance across distributed and multicloud environments. The collaboration between F5 and DigiCert aligns with a shared mission to support enterprises with the tools they need to innovate securely and thrive in a multicloud-connected world. Collaboration with F5 “As enterprises continue to scale across hybrid and multicloud environments, the need for unified visibility, automation, and cryptographic governance has never been greater,” said Anthony Ricci, VP of Global Solutions Engineering at DigiCert. “Our collaboration with F5 brings DigiCert Trust Lifecycle Manager into the F5 ADSP ecosystem, giving customers a seamless way to automate certificate management, strengthen identity assurance, and simplify compliance, ultimately helping them build and deliver applications with greater speed, security, and confidence.” F5 ADSP Partner Program The F5 ADSP Partner Program is designed to cultivate a sophisticated ecosystem of technology partners that extend the capabilities of the F5 platform. In today’s fast-evolving IT environments, organisations grapple with the complexity of adopting and integrating innovative solutions across hybrid and multicloud architectures. Through the F5 ADSP and its ecosystem of technology allies, enterprises gain access to validated solutions that fill gaps, simplify buying decisions, and accelerate business outcomes. Fostering collaboration “F5 customers rely on us to provide simplified, scalable, and robust application delivery and security in increasingly complex IT environments,” said John Maddison, Chief Marketing Officer at F5. “The F5 ADSP Partner Program strengthens this foundation by introducing validated solutions that seamlessly integrate with the F5 ADSP. By fostering collaboration within this ecosystem, we’re enabling customers to achieve faster adoption, enhanced security, and unrivaled operational efficiency while driving their digital transformation forward.”