DICE Corporation - Experts & Thought Leaders

CSA Monitoring in the state capital has launched a new product that allows alarm dispatching companies to send emergency dispatches directly to Emergency Communication Centres (ECCs). In the past, the burglary and fire alarm industry relied on phone calls, requiring operators to verbally communicate the emergency, address, and other details to 911 dispatchers. This new direct connection implemented by CSA reduces response time and significantly increases the accuracy of the data received by 911 centres. The improvement enhances public safety, where every second counts—especially in fire situations, where saving time can save lives. Fire, burglary, and life safety systems CSA Monitoring is one of the largest wholesale alarm monitoring central stations in the state and supports many of Michigan’s small alarm dealers who install fire, burglary, and life safety systems—including personal emergency response systems (PERS), which help protect older adults who live independently and may need rapid assistance from first responders. Marc Cuddie, owner of CSA, said, “This technology is incredible for delivering accurate information to the correct PSAP in a very short time frame, cutting more than two minutes off the emergency process in some cases. In a fire, this is huge. Fire experts agree that a fire can double in size every minute it burns, so saving even a few minutes has a major impact on protecting life and property.” Forefront of developing public safety programs Dice Corporation, also a Michigan-based technology company, is the software vendor that enabled this interface through its new PSAP Connect service. Dice is one of the pioneering alarm automation companies in the industry and has been at the forefront of developing public safety programs that are shaping the future of alarm communications. Clifford Dice, CEO of Dice Corporation, said, “We chose Michigan as one of the first states to go live because it is our home state, and CSA is a very forward-thinking company as well as one of the technology leaders in the wholesale monitoring industry. In this case, our interface covers more than 86% of the state’s population and connects a significant percentage of ECCs. We also have other alarm companies that we plan to bring live in additional states as we roll out a nationwide platform for the industry’s top alarm providers.”

Audio Central Alarm, a client of DICE Corporation, has become the first alarm company in the industry to implement full nationwide branded call display. This groundbreaking service ensures that both service and sales calls from Audio Central now display the company’s logo and identity to recipients across the country—including calls from its central station partner, CSA Monitoring, based in Lansing, Michigan. Branded calling technology Historically, the alarm industry has struggled with call answer rates, as many customers assume unidentified or generic numbers are spam—especially on mobile phones. To address this issue, more than a year ago, Dice began addressing this issue by developing branded calling technology in partnership with telecom providers. The goal: to restore consumer trust and improve the visibility of life safety-related calls. Life safety communications DICE has been recognised as a pioneer in bridging the needs of the alarm industry with the priorities DICE has been recognised as a pioneer in bridging the needs of the alarm industry with the priorities of the telecommunications sector, particularly around critical life safety communications. Three of DICE’s engineers have worked closely with mobile carriers to integrate branded calling into DICE’s PBX systems and its advanced alarm and video event management solutions. Scott Valentine, President of Audio Central Alarm, praised the new system: "This is amazing. We’ve already seen an increase in answered calls, and CSA Monitoring has reported fewer voicemails and more real-time responses from clients." Innovations in AI and interconnected services Cliff Dice, President of DICE Corporation, added: "This marks the first phase of branded call deployments, now live across the T-Mobile network. We expect to roll out branding to Verizon and AT&T later this year. It's a major step forward in helping alarm dealers build trust and visibility with their clients." He continued, “The future is very exciting as we continue to lead with innovations in AI and interconnected services tailored to the alarm industry."

DICE Corporation is thrilled to announce the promotion of Jennifer Balash to Senior Vice President and Head of Global Sales. This announcement follows the recent retirement of Avi Lupo, a long-time industry veteran who served as Executive Vice President overseeing sales and business development. In her new role, Jen will lead and oversee DICE’s Internal and External Sales Teams on a global scale, driving the company’s mission to deliver the most advanced AI-driven automation and video event management solutions worldwide. DICE toward ambitious goals “Jen’s proven track record and her 16 years of dedication to DICE make her the ideal pioneer for this role,” said Clifford Dice, President & CEO of DICE Corporation. Clifford Dice adds, “Her exceptional leadership, strategic vision, and commitment to innovation have already made a tremendous impact. I am confident that she will continue to propel DICE toward achieving our ambitious global goals.” A proven pioneer with a legacy of excellence Jen joined DICE Corporation in 2009 as a member of the sales department Jen joined DICE Corporation in 2009 as a member of the sales department. Over the years, she has excelled in roles spanning multiple departments, including her most recent position as Director of Project and Account Management. In this capacity, Jen successfully managed new system installations and deployments while pioneering DICE’s National Accounts division, achieving record-high revenue for the division over the past three years. Jen’s appointment reflects her unwavering dedication and the trust placed in her to lead DICE’s global sales strategy into the future. Looking ahead As Senior Vice President and Head of Global Sales, Jen will play a critical role in shaping DICE Corporation’s expansion and reinforcing its position as a major firm in the security and automation industries.