John Coker, Director of North American Sales, Hirsch ElectronicsHirsch Electronics, a leading supplier of high security access control and security management systems, has appointed John Coker to the newly created position of Director of North American Sales.  Mr. Coker will be responsible for directing the team of Hirsch Regional Managers, as well as assisting with the management and development of strategic end users, dealers and systems integrators.  The position reports to Vice President of Sales John Piccininni.

Mr. Coker's career in the security industry spans more than twenty-five years.  In the 1980's he worked for a security products manufacturer's representative firm and then a security systems integrator specialising in access control and CCTV.  Joining Hirsch Electronics in 1989, he delivered outstanding results in several positions including sales, technical support and training.  He most recently held the position of Strategic Account Manager.

"John's breadth and depth of experience with both our channel partner network and the end-user community will greatly benefit the company and our partners," commented John Piccininni, Hirsch VP Sales.  "His skill set is ideal to enable Hirsch to build upon the phenomenal success of our Velocity Security Management System and to further promote and sell our award-winning product line."

Mr. Coker is a sought-after industry speaker and has authored numerous security trade articles.  He graduated cum laude with a Bachelor of Science in Management from Pepperdine University.

In case you missed it

How can physical security technology promote better executive protection?
How can physical security technology promote better executive protection?

Like other disciplines in the world of corporate security, executive protection is evolving from reactive to proactive. Unlike reactive bodyguards, modern executive protection prof...

Responsible AI adoption starts with governance
Responsible AI adoption starts with governance

The eagerness to adopt AI in physical security is increasing as teams want to implement technology solutions for faster, smarter operations. At the same time, the conversations sur...

Solink's AI agents boost efficiency of existing infrastructure with automation
Solink's AI agents boost efficiency of existing infrastructure with automation

Deploying artificial intelligence (AI) tools should be seen as a business initiative rather than a technology initiative, says Martin Soukup, CTO of Solink, a cloud-based video sec...