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Omdia market share data for 2025 continues to show Milestone as the market pioneer across the EMEA region, with a 19 per cent share of a market now worth USD 573 million. Milestone Systems is the largest single provider of video management software (VMS) and Video Surveillance as a Service (VSaaS) in Europe, the Middle East and Africa (EMEA), according to 2025 market share data from technology research and advisory group, Omdia. Milestone has nearly one-fifth (19.1 per cent) of the overall EMEA market, which includes the UK and Ireland – a market-pioneer position that hasn’t altered since 2021. More informed decisions Across the EMEA region, the VMS and video surveillance as a service (VSaaS) market grew 10 per cent in 2025 to USD 573 million, and the Middle East and Eastern Europe saw particular growth. Omdia’s figures come at a time when organisations across EMEA are increasingly using video to support operational decision-making alongside security. Across traffic management, transportation, retail and manufacturing, video data is helping organisations better understand how sites and services perform and make more informed decisions. Morten Illum, Chief Revenue Officer, Milestone Systems, said: “This ranking reflects what customers across EMEA continue to look for: open, flexible video technology that gives them choice today and room to evolve tomorrow. Together with our partner community, we help customers design systems around their specific needs, while future-proofing their investment as AI and cloud technologies transform the value of video beyond security.” Strategically important markets Milestone’s leading position is built on three key offerings: Milestone XProtect® video management software, Milestone BriefCam® AI-powered analytics and Milestone Arcules® cloud VSaaS. Together, they give organisations the flexibility to deploy video on premises, in the cloud or across hybrid environments, while adding analytics without replacing existing systems. The UK and Ireland remain strategically important markets for Milestone. Earlier this year, the company opened its London Concept Centre, an interactive space where end users, integrators and partners can explore Milestone technology alongside solutions from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N before designing a system. AI anonymisation technology Martin McGrath, Sales Director for UK and Ireland at Milestone Systems, said: “The UK is a demanding market, and rightly so. Organisations increasingly expect their video systems to support business decisions as well as security needs, while continuing to adapt as their operations evolve. Our leading position across EMEA gives customers confidence that the platform they choose today will remain open, supported and continuously developed in the years ahead.” Milestone is also investing in the data foundations behind video AI through Project Hafnia, its regulatory-compliant video data library, and brighter AI anonymisation technology. Together, these initiatives are designed to give customers greater transparency into how AI models are trained.

Milestone Systems, a provider of data-driven video technology software, announces the opening of its London Concept Centre, the latest in several experience-driven spaces across Europe, North America, and Asia. The London Concept Centre will showcase the latest Milestone technology, including Arcules Cloud solutions, XProtectⓇ, video management, and BriefCam AI driven analytics, alongside partner solutions. The London Concept Centre allows end users, integrators, and partners to experience Milestone solutions in action, for example, seeing how the technology operates in control rooms, smart cities, academic campuses, office buildings, event spaces, and more. The Centre will also showcase selected technology partners, such as Axis, barox, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel, and 2N. Users will be able to test and customise solutions, combining Milestone and partner technology to understand how the system will work for their unique needs and goals. Video technology software Martin McGrath, Sales Director for UK & Ireland at Milestone Systems, said, “The launch of Milestone’s London Concept Centre comes at a critical time for video security overall, with advances in AI and connected devices meaning more organisations are seeing video as a strategic business opportunity beyond security. Being able to showcase the latest Milestone technology alongside partner solutions in an immersive, customisable way is invaluable. I look forward to welcoming guests at the Centre and showing them how Milestone can help them.” The Centre reinforces the UK and Europe as a key strategic market for Milestone, with UK-based prospects and customers, in particular, showing keen interest in Arcules, Milestone’s cloud-based video surveillance software. Strategically important market Training for end-users, partners, resellers, and others will also take place in the Concept Centre, helping them become familiar with products and integrations through practical presentations and hands-on demonstrations. Morten Illum, Chief Revenue Officer at Milestone Systems, said, “The UK is a top-performing and strategically important market for us, so when looking at locations for our next Concept Centre, it made sense to base it in London, where many customers, prospects, and partners can easily travel to it. With events, hands-on training, and immersive, customisable demonstrations, the London Concept Centre will be a hub for all of Milestone’s latest innovations and partner integrations.”

The Security Event (TSE) 2024 was a landmark occasion for CIE Group, which marked its 60th year in business with an impressive display of innovative security products and a champagne drinks reception on the first two days of the show. Latest brand offerings Long established for its unique and value-added distribution model in the audiovisual industry, CIE is making a significant impact in the security sector. Consequently, TSE 2024 served as a powerful platform to unveil the company’s latest brand offerings and solidify its position as an emerging distribution frontrunner in the security field. CIE hub CIE presented a comprehensive overview of each brand’s most recent advances in access control systems The CIE stand became a busy hub for security professionals to experience the future of access control firsthand. Partnering with industry pioneers like 2N, Akuvox, Volo, Stid, Freevolt S-Key, and Safr, CIE presented a comprehensive overview of each brand’s most recent advances in access control systems, intercom technology, video surveillance solutions, and mobile credentialing. CIE Group marks 60th anniversary "This was our fourth year exhibiting at TSE and our return to the show felt significant," commented Chris Edwards, Marketing Director, CIE-Group. He adds, "We had an excellent product line-up that proved to be of great interest to many of the show delegates, and we also got to celebrate our 60th anniversary in style – what more could you ask from a show? Following this success we’re now looking forward to being part of the vanguard of new product innovation in the security sector." New partnership  TSE 2024 also witnessed an exciting new partnership between Freevolt S-Key, the next generation of fingerprint-activated access control. Unlike traditional systems, S-Key integrates the biometric scanner directly into individual RFID cards, offering unparalleled user convenience and enhanced security. Facial recognition technology CIE's partnership with Real Network’s SAFR Scan also offered a glimpse into a future without physical keys or cards CIE's partnership with Real Network’s SAFR Scan also offered a glimpse into a future without physical keys or cards. Its high-speed, high-security facial recognition technology eliminates the need for traditional access credentials, providing a truly keyless and streamlined access control solution. While CIE may be a relative newcomer to the security industry, its 60-year heritage in distribution translates into a deep understanding of market dynamics and a commitment to innovation. Next-gen access control products This spirit of progress is echoed in further words from Chris Edwards, "Rather than 60 years old, we prefer to view ourselves as 60 years young in the security industry." He adds, "We're tremendously enthusiastic about introducing next-generation products to the security industry and shaping the future of access control and related areas."