|See, meet & learn are Safety & Security Asia (SSA) 2009's three basic highlights with high-performance activities|
See, meet & learn are Safety & Security Asia (SSA) 2009's three basic highlights with high-performance activities designed to provide a total and complete experience to all trade participants.
"In celebration of our 20th year anniversary, we are putting together a very unique and enriching safety and security show which is expected to raise the bar in the industry exhibition," said Mr. Edward Liu, Managing Director of Conference & Exhibition Management Services (CEMS).
"When we planned for this year's SSA, we simplified then identified the impending and very complex needs of the safety and security sectors given the present-day global challenges. Using our many years of experience in these sectors, our market understanding through constant consultation with our partners and our exposure to the Asia terrain as operational framework, we drew up an "activity map" that would address these business needs, both in their long-term and short-term growth potentials."
The event-within-an-event model that SSA 2009 is implementing aims at creating a common place where both the key and aspiring players are given the unlimited opportunities to interact and build links with their target market through various activities that may suit their own industry interests.
See and discover the industry's cutting-edge equipment & technological advancement
Complete information for event participants on industry breakthroughs starts the whole SSA 2009 experience even before the show through various channels. During the event, product-driven showcases and activities from key global players guarantee better understanding of the product's advanced features and benefits by visitors.
And in the Merlion Awards event, a gathering that honours topnotch innovations and designs, including brand and product reliability, all participants come together to promote excellent security products, services and technology.
Learn and benchmark world's best safety & security practices
Through powerful seminars organised together with conference and knowledge partners, hand-picked and relevant topics on today's global safety and security requirements with impressive line-up of experts as speakers allow all participants to engage in an enriching learning experience with other industry members. Among the specialised conferences include topics on retail security, shopping mall security and seminars on global technology and fire safety.
As it celebrates its 20th year, Safety & Security Asia brings its goals higher to the next level
However, one major highlight is the Red Cells 2009 series of seminars that provides the unique opportunity for security, law enforcement, and defense professionals to meet and discuss ways to outsmart and outmaneuver the criminal and the terrorist adversary. World's Intelligence, counter terrorism and crime prevention experts form the United States and the United Kingdom come together to conduct workshops that would allow the audience to learn adversarial modus operandi against selected targets.
Through participant-based modules designed at ensuring highly interactive participation from attendees, the seminar allows them to conduct surveillance, infiltrate, crate falsified identities and covers, gather intelligence, communicate in code and accomplish sophisticated attacks.
Meet, network and forge business alliances with the right people
Participant-focused networking schemes, from SSA's pre-scheduled appointment (PSA) and hosted buyer programmes, to various high-profile gatherings, provides both the exhibitors and buyers the unique opportunity to drive the relationship and interaction to more personalized meetings and pre-arranged presentations/demonstrations. These activities do not only facilitate and shorten a complex buying process, but ensure that quality business transactions with the right partners are carried out all throughout the networking experience.
SSA 2009 continues to introduce highly effective and efficient business platform that would open unlimited business opportunities while level the playing field for all its participants. As it celebrates its 20th year, Safety & Security Asia is brings its goals higher to the next level.