QED help installers prosper at IFSEC

IFSEC will be holding a series of free business seminars with QED experts

In an increasingly competitive market, the pressure is on security installers to be more innovative in their approach to business, especially for SMEs and Sole Traders. In an effort to provide some free information and advice to installers from leading industry experts, IFSEC is holding a series of free business seminars at the show this year. The aim of the seminars is to help give installers information and advice on how to effectively manage their business though the economic downturn.

There are 22 seminars in total over the 4 days of IFSEC. Topics covered will include "Maximising profits - top tips for small businesses", "Winning new contracts" and "Getting skilled up for IP installation."

QED, national distributor of Security Consumables is speaking at 2 of these seminars. The first seminar was on Tuesday 12 May at 14:30 and the second seminar will be on Thursday 13 May 15:30. Both seminars to be presented by QED are called "Marketing your services and building your client base". The 2 seminars will be split as follows.

Dave Huxley, European Sales Manager at QED, presented a seminar covering sales techniques, how to increase your sales and how to sell effectively in the economic downturn. Dave had been chosen to speak due to his wealth of knowledge of Sales, Sales Techniques and Sales Aid Selling. Dave has a 44-year experience in sales and gave advice on how to effectively sell your way through the downturn.

Matt Byrom, QED Marketing Manager will be presenting a seminar focusing on Marketing your Business through the economic downturn. This seminar will provide installers with low cost ways to increase their market exposure, keeping in contact with customers and modern tools of marketing warfare! Matt has a great knowledge and experience in the full marketing mix and will be presenting installers with the tools required to promote and grow their business effectively.