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| High-profile projects in China and the "No Strings Attached" campaign have added millions of dollars to Kaba's brand value |
A brand study made public jointly by the global branding agency Interbrand and the Swiss business magazine Bilanz place Kaba among the top 40 Swiss brands, now valuing the brand at CHF 184 million. This is an increase of 2.8%, CHF 5.2 million higher than previous year.
The report states: "Stronger marketing orientation and the focus on fewer but stronger product brands bring growth and dynamism to the company. The [Kaba] brand has won more global awareness through the high-profile projects in the Peking Olympic Games." The report continues: "Using the new CardLink campaign [called No Strings Attached], Kaba is building its image further in Europe as a highly innovative brand".
With the installation of Physical Access Systems in three of the five Olympic venues in China 2008, the "Bird's Nest", Tianjin and Qinhuangdao, Kaba was able to demonstrate its reliable quality and international market position.
"Security and functionality were essential factors for the choice", explained Dazu Xue Yong from the Beijing Olympic organisation committee, "along with the capability of offering a reliable support and service. We are very satisfied with our choice of Kaba and the support they provided in all the stages of the project".
Ulrich Wydler, CEO of the European Access and Data Systems Division, who is the driving force behind the pan-European ‘No-Strings-Attached' campaign, states:
"We are a reliable supplier of innovative access control solutions worldwide. With the No-Strings-Attached campaign, we are now communicating our message and our offering in an easily understandable language to our target audiences. As a result, the campaign has contributed to our brand value and is also bringing us additional business."
