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PSA TEC 2025: Speakers and sponsors unveiled

The PSA Network (PSA), the world’s largest consortium of professional systems integrators, announced the lineup of speakers and sponsors for PSA TEC 2025 (TEC) in Aurora, Colorado, March 9-12, at the Gaylord Rockies Resort & Convention Centre. “PSA TEC 2025 is shaping up to be an amazing event from the industry-pioneering education and certifications to access to the top manufacturers in the industry,” said Matt Barnette, president and CEO of the PSA Network. “The power of PSA truly lies in the relationships we foster and cultivate, and TEC is another extension of this.” TEC’s Industry Unplugged sessions This year’s educational lineup is led by keynote speaker, Ryan Estis. Estis will deliver the presentation: Sell for Impact-Delivering Value and Winning Customers in the New Economy.  Lee Odess, the voice of the global access control industry, will host TEC’s Industry Unplugged sessions interviewing executives like Tom Cook from Hanwha Vision and Michael Wong of Genea. Multiple other breakout sessions, certifications and mainstage sessions will also take place.  Latest innovations and relationships TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content TEC 2025 is exclusive to PSA owners, members and sponsors providing premier educational content and networking opportunities between integrators and technology partners.  Over the four days, integrators will have ample opportunities to meet with technology partners, learn about their latest innovations and solidify business relationships. Sponsors This year’s sponsors are industry-pioneering manufacturers and solutions providers, including: Summit Altronix Corporation High Country AMAG Technology Hanwha Vision HID Johnson Controls Milestone Zenitel Front Range 3millID Acre Security Aiphone Alvarado ASSA ABLOY BCD Bosch Digital Watchdog Farpointe Data LenelS2 LifeSafety Power March Networks OpenEye SECLOCK Solutions360 Velasea Vicon Wavelynx Windy City Wire Western Slope Ai-RGUS AMG Security Genea Hirsch IML Security Supply NETGEAR ProdataKey Tabletop ALConsulting D-Tools GSA Schedules Jetbuilt NSCA Plante Moran Snellings Walters Insurance Agency SPRX Swell Zitko First Time Session Sponsor Vector Firm Access to networking events “PSA TEC 2025 would not be possible with our amazing sponsors,” said Brittany Board, director of technology partners at the PSA Network. “We are thankful for their support and looking forward to another opportunity to drive connections and business opportunities.” Registration for TEC is open and provides access to all networking events, meals and conference courses.

2025 PSA Partner Program: Elite and Platinum partners

The PSA Network, the world’s largest consortium of professional systems integrators, announced the 25 members of the PSA Partner Program (P3) for 2025.  The P3 program is a performance-driven initiative tailored for technology partners, evaluating and categorising them based on criteria reflecting their impact and achievements within the network. PSA integrators Partners meeting the annual sales threshold are assessed using a weighted scale Partners meeting the annual sales threshold are assessed using a weighted scale. Their cumulative scores determine their placement within two tiers: "Elite" and "Platinum."  These partnerships enable PSA integrators to enhance their offerings, deliver exceptional value to end users, and maintain a competitive edge in the market.  Unmatched technology solutions "Advancing our mission to elevate the security industry, we are excited to announce our 2025 strategic P3 partnerships with top technology manufacturers,” said Matt Barnette, president and CEO of the PSA Network. “Collaborating with these valued industry pioneers enables us to deliver unmatched technology solutions to our members and their customers." P3 2025 Elite and Platinum partners P3 2025 Elite partners include: acre security, Altronix, AMAG Technology, ASSA ABLOY, etc. P3 2025 Elite partners include: acre security, Altronix, AMAG Technology, ASSA ABLOY, ComNet by acre security, Hanwha Vision, HID, Johnson Controls, LenelS2, Milestone Systems, OpenEye, Windy City Wire and Zenitel. P3 2025 Platinum partners include:  3MillID, Aiphone, Allegion, Alvarado, BCD, Bosch Security and Safety Systems, Brivo, Digital Watchdog, Eagle Eye Networks, Hirsch, LifeSafety Power, March Networks and Velasea.  2025 P3 program features “The P3 partnerships signify PSA’s commitment to staying at the forefront of the security industry, harnessing the latest advancements to provide unmatched solutions,” said Brittany Board, director of technology partners for the PSA Network. The 2025 P3 program features partners offering significant opportunities for the PSA Network. Through P3, PSA expands its offerings for owners and members, including exclusive training and comprehensive certification programs.

The PSA Network celebrates exceptional technology partnerships with awards at TEC 2024

The PSA Network (PSA), the world’s largest consortium of professional systems integrators, announced the 12 recipients of the Technology Partner Achievement Awards at PSA TEC 2024 (TEC) in Dallas, Texas. PSA awarded Johnson Controls Security Products with the Nova Award for achieving the highest partner sales and Hanwha Vision with the Superstar Technology Partner of the Year Achievement Award for their exceptional partnership. Remarkable achievements  “Our success is deeply intertwined with the contributions of our technology partners," said Matt Barnette, president and CEO of the PSA Network. "Their invaluable support enables us to deliver exceptional educational opportunities, unparalleled networking advantages and a wealth of essential resources to our members. It's a privilege to honour their remarkable achievements through these awards, and we look forward to further strengthening our partnership for continued success.” Partnership with PSA technology partners  PSA Partner Program (P3) partners received league plaques, adding to the carnival of excellence The PSA Technology Partner Achievement Awards recognise outstanding manufacturers, distributors and service providers based on customer service, shipping support, lead generation returns, product performance and cybersecurity precautions. Additionally, PSA Partner Program (P3) partners received partnership plaques, adding to the celebration of excellence within the industry. "Over the past three years the partnership with PSA technology partners has looked different," said Brittany Board, director of technology partners of the PSA Network. "We have increased our communications and our processes with the technology partners which has led to higher involvement within the network. This change showcases why we value these partnerships and want to acknowledge their success among the PSA integrators." Three categories More than 300 systems integrators, owners and members in the PSA Network voted across the following three categories:  Superstar Technology Partner of the Year Achievement   Star Technology Partner Achievement   Star MSP Technology Partner Achievement   Customer Excellence Awards The Customer Excellence Awards voted upon by the PSA Customer Success team included: Customer Excellence Individual Award   Customer Excellence Team Award  The Full List of Winners Nova Technology Partner:   Johnson Controls Security Products Superstar Technology Partner of the Year Achievement:   Hanwha Vision  Star Technology Partner Achievement:   3MillID  Alarm.com  Altronix Corporation  BCD  LifeSafety Power  Windy City Wire  Zenitel   Star MSP Technology Partner Achievement:   OpenEye   Customer Excellence Individual Award:   Beth Taylor, ScanSource Customer Excellence Team Award:   Windy City Wire  P3 Partnership Plaques:  3MillID  acre security  Aiphone  Allegion  Altronix Corporation  Alvarado  AMAG Technology  ASSA ABLOY  BCD  Bosch  ComNet by acre  Digital Watchdog  Eagle Eye Networks  Hanwha Vision  HID  Identiv  Johnson Controls Security Products  LenelS2  LifeSafety Power  March Networks  Milestone Systems  OpenEye  Salient Systems  Windy City Wire  Zenitel 

Insights & Opinions from thought leaders at OpenEye

Why open matters in the age of AI

Artificial intelligence (AI) creates efficiencies throughout various industries, from managing teams to operating businesses. Key outcomes include faster investigations, fewer false alerts, automated operational checks, and quicker support experiences. These advancements free up valuable time for users, allowing them to focus on high-impact priorities that drive greater ROI. When it comes to surveillance, AI is most visibly powering a new generation of vision language-powered video analytics, a technology that has adapted systems meant solely for security into solutions capable of identifying actionable insights and streamlining workflows. Fast-moving AI landscape When choosing a surveillance system powered by AI, it’s vital to select an open platform. To stay ahead in the fast-moving AI landscape, it’s more important than ever for businesses to choose an open platform that empowers them to adapt and innovate. In contrast to closed systems, an open platform enables flexible integration with existing security and business systems. This offers businesses a greater return on their initial security investment while still providing an adaptable model built for the innovations of tomorrow. Below, we’ll look at the benefits provided by an open system in the age of AI, and how it can give you the strongest foundation to meet your goals. Supercharge your existing system An open platform also gives businesses the flexibility to scale security systems and add devices as needs evolve Having to invest in entirely new security infrastructure while simultaneously deploying AI technology presents a variety of problems and risks for businesses. Your team will have to manage both rollouts for your teams at the same time, driving up higher costs and more issues with training. By selecting an open platform, businesses can apply their newfound AI capabilities to existing cameras that weren’t built with analytics originally. Instead of having to completely replace your entire system, which can involve multiple weeks, months, or years of ripping out cabling and video security infrastructure, businesses can leverage analytics on the server itself to save valuable time while reducing deployment costs. This gives cameras a new lifespan by unlocking all the advantages video analytics brings, including basics like person and vehicle detection and line crossing analytics, to provide additional power to system alerts and visual search capabilities. An open platform also gives businesses the flexibility to scale security systems and add devices as needs evolve. This approach enables organisations to upgrade at a more optimal pace, bringing in new devices when it best fits the budget and operational priorities. Choose the solution that works best for you With an open platform, businesses have the ability to find and select the AI solutions that work best for them. This gives organisations greater flexibility when implementing a video analytics solution. AI-enabled devices can be added in the timeframe that works best for your business or according to your needs. For example, if a business needs a camera with edge-based slip-and-fall analytics for just one area of their facilities, an open platform enables integration with the best solution for that specific need without having to replace the entire system. This approach ensures you get maximum value from your investment while gaining the targeted benefits of video analytics. They can also bring onboard several analytic-enabled cameras while keeping the majority of their existing system, test different analytics offerings, or slowly phase out their old system. This is all possible thanks to the open platform which gives businesses the freedom of choice to find the best solutions for their business needs. Stay ready for what’s next AI is a refined, intelligent technological triumph, and today is the lower level of skill it will ever produce Finally, an open platform is inherently ready for future innovations, allowing businesses to stay ready for what’s next. AI is an advanced, intelligent technological achievement, and today is the lowest level of performance it will ever produce. The system investment you make today will need to be capable of taking advantage of the unknown but, undoubtedly, compelling features in five years' time. As new technologies continue to emerge, businesses can expand their ecosystem through an open platform, allowing them to integrate the applications that matter most to their business without being constrained by a single proprietary solution. This reduces the risk businesses may feel by committing to a single platform. Instead, they can leverage existing technology, including hardware, lowering the overall cost up front and providing an opportunity to adopt and integrate future solutions down the road. This also helps keep your surveillance current and up to date while mitigating timeline issues with the rollout of new AI features and helping you get the most out of your investment. It also provides a way to test new solutions and continue optimising your system for your business. Combining AI and an open platform The open video platform is one of the best ways to ensure your business is getting the most out of the exciting advancements in AI. With as many data points as there are provided by a modern security system, having a way to bring that information together in an integrated place is key. Thanks to AI, that information can be parsed more efficiently for proactive insights into potential optimizations and visibility during critical events. When finding the right video surveillance system for your business, be sure to select one that is not only AI-capable but also open. This will provide your organization with all of the benefits discussed above, including: Integrated Solutions: Thanks to the open platform, your business can still leverage existing hardware while using advanced video analytics on the recorder itself. Freedom of Choice: There’s no need to choose one system when it isn’t the best fit for your company. The open platform offers freedom of choice to leverage the best AI-powered technologies for your work. Futureproofed: As new innovations arise, you’ll be able to quickly integrate these cutting-edge technologies into your existing system without having to continually reinvent your system architecture.

How are security systems transitioning from reactive to proactive?

Emphasising proactive rather than reactive security shifts the focus from dealing with crises and damage control to prevention. Advantages of a proactive approach include cost efficiency, better business continuity, and fewer crises that draw attention away from strategic improvements. Staying ahead of threats is a core mission of the security department, and technology has evolved to enable security professionals to deliver on that mission better than ever. We asked our Expert Panel Roundtable: How are security systems transitioning from reactive to proactive, and what is the benefit?

GSX 2025 highlights security's rapid shift to smart solutions

There was high-level energy at GSX 2025, befitting an industry undergoing massive change. Artificial intelligence (AI) was everywhere, but not so much in the booth signage. Rather, AI has made its way beyond marketing claims and solidly into the core of the products themselves. There were hundreds of examples of how AI is changing how security systems operate, all for the better. Clearly on display at GSX 2025 was an industry in the midst of metamorphosis.  Deep integration of AI My conversations with companies across the security ecosystem revealed an industry heavily focused on leveraging advanced technologies like AI and the cloud to address increasingly complex global and localised threats. Several key themes emerged at the Global Security Exchange (GSX), sponsored by ASIS International, held Sept. 29–Oct. 1 at the Ernest N. Morial Convention Centre in New Orleans, La. Themes I heard repeated throughout the show floor included deep integration of AI, the ongoing shift toward cloud-based and hybrid architectures, and a sharp focus on modernising security systems to meet current challenges. AI and intelligent automation transform security The use of GenAI is moving beyond simple search functions into real-time decision support Companies are integrating AI and intelligent technologies to enhance analytics, streamline incident response, and improve internal efficiency. The use of Generative AI (GenAI) is moving beyond simple search functions into real-time decision support. For example, Bosch Video Systems introduced a "second tier" to its video analytics capabilities by combining highly sensitive edge detection with GenAI models in the cloud. For example, in visual gun detection, edge analytics might flag a potential gun (yellow), but the cloud-based GenAI then quickly reviews and confirms the threat (red), helping to filter out false alarms. Bosch is also using GenAI for more open-ended searches, such as a "Where's Waldo" application demonstrated at their booth. GenAI-powered system  Eagle Eye Networks says they are focused on helping integrators "organise the AI chaos” through their cloud-based video platform. Their precision person and vehicle detection capabilities work across multiple cameras. Motorola Solutions introduced Inform, an AI-assisted incident response solution designed to bring clarity to the "noise" and help security teams respond to complex threats. They also offer Avigilon Visual Alerts, an on-prem GenAI-powered system that expands the natural language interface. AI internally to improve processes The Body Workforce Mini protects frontline workers and businesses "amid rising violence and theft." The Axon Body Workforce Mini, a small “computer with a lens” for non-police applications, is AI-capable and can perform real-time translations, automated report writing, and summarisation, and can even act as a personal assistant by incorporating company policies. All those functions are built into a lightweight body-worn camera designed to safeguard frontline workers in retail and healthcare verticals. The Body Workforce Mini protects frontline workers and businesses "amid rising violence and theft." Beyond products, integration company Everon is using AI internally to improve processes, such as handling commoditised tasks, which they expect will result in better customer satisfaction. Everon wants to be known as a premier service provider and will be introducing new services in the video realm. AI-powered search and continuous system upgrades Genetec prefers the term Intelligent Automation (IA), instead of AI, to describe its empathetic interface, which can "know" what additional information a security professional needs when they click on an image, for example. Genetec says the advantages of the cloud include AI-powered search and continuous system upgrades. Their Security Centre SaaS has had a fast and successful launch. It enables cloud-based systems with local storage.  Genetec also highlighted the Cloudlink 210, a cloud-managed appliance designed to unify physical security operations that can be simply plugged in without involving IT staff. They call it a “headless appliance.” Cloud migration and the push for hybrid systems Hanwha debuted OnCAFE (Cloud Access for Everyone), a new cloud-based access control product The industry continues its strategic march toward the cloud, often through hybrid applications that blend on-prem strength with cloud flexibility. Acre's access control is described as "cloud-first technology," and they continue to focus on cloud solutions, incorporating AI. To help customers transition, they offer the "Bridge," a migration tool that allows systems to communicate throughout the move. At the same time, they are continuing to develop and enhance their core on-prem products – DNA Fusion and AccessIt!. Adding access control to supplement their video product line, Hanwha debuted OnCAFE (Cloud Access for Everyone), a new cloud-based access control product. The goal is to provide “access control that is easy;” It works alongside their OnCloud direct-to-cloud VMS as a Service platform. Future of video management The future of video management is increasingly hybrid. Milestone recently completed a three-year process of updating XProtect and building for the future of hybrid applications. At GSX, they showcased how their XProtect Evidence Manager seeks to "democratise evidence management" by collecting video, cell phone data, notes, and other metadata related to a case for easy sharing and prosecution. Also, Milestone’s “app centre” enables additional features to enhance XProtect without involving integration.  Milestone is also focusing on "Metadata Ingest," which collects and aggregates data from various manufacturers (including Genetec, Motorola, and Exacq) for use by AI. Strategic modernisation and open integration Convergint and Genetec collaborated on a "2026 Technology Modernisation Outlook" white paper A key theme for the future is the shift toward open systems and strategic modernisation, enabling security professionals to better utilise new technology. Convergint and Genetec collaborated on a "2026 Technology Modernisation Outlook" white paper, arguing that dealers and end-users need to think more strategically when buying technology. They predict that "2026 will be the year of modernisation," with tangible results including unified intelligence, flexible deployment, and lower total cost of ownership. The call for open standards and architecture was also strong. What AI needs from open systems Johnson Controls noted that cloud, AI, and open standards are its three big focus areas. Their C-CURE IQ 3.10 is gaining adoption as it unifies access and video. OpenEye is seeking to address the "AI disruption anxiety" in the industry, focusing on what AI needs from open systems. The emphasis is on the value of a Model Context Protocol (MCP), an open standard and framework to enable AI systems to integrate and share data with external tools and sources. Addressing shifting global and local threats Allied Universal's "World Security Report 2025" highlights a risen focus on executive protection Companies unveiled solutions targeted at new security concerns, particularly the rising threat of violence, theft, and misinformation. Allied Universal's "World Security Report 2025" highlights an increased focus on executive protection and cites the rise of misinformation and disinformation as the number two threat. They noted that macro trends around instability and the political and social environment are driving security threats globally. To combat physical threats, Shooter Detection Systems introduced a new outdoor sensor, which is now generally available after a favourable feedback period that included an apprehension in one municipality. The company notes the unique challenge of developing technology for a "non-cooperative" threat like a person with a gun, in contrast to most security technologies that are "cooperative" and depend on user compliance. Implementation of integrated security Flock Safety is expanding its focus beyond licence plate readers into solutions for retail, with a new initiative to automate and streamline investigative processes, which are often manual. The company also showcased "drones as automated security guards," which can be deployed within 90 seconds to provide "eyes" on a site and enhance safety. The system works on its own network and is firewalled away from the city system A tour of the City of New Orleans' Real Time Crime Centre (RTCC), hosted by Axis Communications, demonstrated a mature implementation of integrated security. The RTCC uses Axis cameras, Genetec VMS, and is tied to a Motorola Solutions Command Centre to enhance efficiency and effectiveness, operating independently of the police department. They measure success in terms of valuable hours saved in an investigation or even when an event is happening. The system works on its own network and is firewalled away from the city system. Rapidly changing industry on display The GSX 2025 highlights an industry that is moving toward more intelligent and integrated solutions. The investment in AI is shifting security from reactive monitoring to proactive, automated assistance. Throughout the show floor, the continued embrace of hybrid cloud architectures, coupled with an emphasis on open standards and modernisation roadmaps, suggests a security ecosystem built for agility and future growth.  These trends, and the GSX show itself, collectively underscore the industry's commitment to delivering scalable, next-generation solutions for a changing threat landscape.