iLOQ Ltd. - Experts & Thought Leaders

iLOQ, a global technology company providing sustainable smart access management solutions that enhance security, flexibility and convenience, has partnered with Formula 1 World Champion Kimi Räikkönen and his son Robin Räikkönen for a new global brand campaign centred on the next generation – and the opportunities that can be created when they are given access to move forward. Under the theme “The Next Generation Is Coming,” the campaign builds on iLOQ’s longstanding relationship with the Räikkönen family and its broader history of sports partnerships. Having supported Kimi for many years, iLOQ extended that relationship to Robin as he began his own racing journey. Battery-free digital locking The campaign now follows Kimi and Robin at a moment when their respective relationships with racing look very different. Kimi, who retired from Formula 1 in 2021 after a career spanning more than two decades, is now supporting Robin as he develops his own path in karting. As Robin begins to make his own mark on the track and see results from years of hard work, the campaign captures a coming-of-age moment in that journey – and the perseverance, commitment and independence being passed from one generation to the next. For Kimi, that has meant exchanging the driver's seat for a new role. “I'm a mechanic now, so it's different,” said Kimi Räikkönen. “I enjoy doing the mechanic work for Robin and supporting him, and trying to explain some corners – maybe you should try this or that. But I always give him his own option. I only say, maybe this could be better, and at least give it a go – and then it's up to him to choose.” The campaign’s focus on opening opportunities for the next generation reflects iLOQ’s broader vision of what access can enable. Through its battery-free digital locking and mobile access solutions, iLOQ enables secure access to the places people need to enter, while the new campaign takes that idea beyond the literal door to consider what access can make possible. Competence to deliver beyond “Access has always been at the heart of what we do, but what really matters is what it makes possible,” said Heikki Hiltunen, iLOQ Board Member and former CEO. “We’ve worked with Kimi for many years because he personifies many of the values that have shaped iLOQ – integrity, hard work, perseverance, and the confidence and competence to deliver beyond what people expect. Our own story has always been about combining that heritage with innovation and continuing to move forward. Supporting Robin as he begins his own journey feels like a natural next chapter. It’s about opening opportunities for the next generation and giving them the freedom to make those opportunities their own.” Familiar part of modern motorsport The campaign marks a different kind of appearance for Räikkönen. Rather than looking back at his Formula 1 career, the campaign focuses on what comes next for his family – racing, the lessons he is passing on to Robin, and his belief that young athletes need space to develop independently. That extends to how Kimi approaches Robin's development. While data and video analysis have become an increasingly familiar part of modern motorsport, Räikkönen says their approach is deliberately more instinctive. Developing young talent “We don't really look at videos, we don't look at data, and I don't own a computer, so it's slightly different than maybe many others,” Räikkönen said. “But I prefer that he learns himself. It's probably going to take longer, but at least he figures out in his own head what is the correct way. And I think if he wants to keep going and try to achieve something in the future, it's the better way.” For Räikkönen, that also means taking a longer view of what success looks like. While results matter, he says watching Robin learn and continue to enjoy racing is more important than any individual finish. Out-of-home advertising The campaign is led by a cinematic hero film featuring Kimi and Robin together on the racetrack, supported by photography, digital and out-of-home advertising, and a four-part interview content series with Kimi. Conversations explore his transition from racing to supporting Robin, his philosophy on developing young talent, the realities of family life around racing, and what experience has taught him about learning from the past while continuing to look forward. The campaign will roll out across iLOQ's key global markets through digital out-of-home, social media, print, online video and other channels, alongside iLOQ's own platforms, industry events and partner communications, continuing to build on the longstanding relationship between iLOQ and the Räikkönen family.

Following a successful 2018/19 season, iLOQ, the pioneer in the digital locking industry, will continue its partnership with the Champions Hockey League (CHL) also for the 2019/20 season. Already in its 6th season, the CHL format is continuing to gain in popularity and visibility with almost half a million on-site spectators and almost 6000 hours of broadcast time across Europe. With 32 teams from 13 leagues competing for the coveted trophy, the action kicks off on 29 August. Standard brand package Teaming up with the CHL brought brand exposure for iLOQ to key markets in the security industry throughout Europe and allowed the Company to offer memorable experiences to their customers and partners. A focus for last season was also to increase the fan experience. iLOQ will continue to be the Official Presenter of the CHL app With digital activation at heart, iLOQ’s partnership with the CHL certainly fulfilled this goal, and the Company will work towards offering more than the standard brand package for fans also for the 2019/20 season. iLOQ will continue to be the Official Presenter of the CHL app. Other digital activations include providing fans with access to pre-game locker room streaming for selected games as well as digital player cards that can be ‘unlocked’. Continuing successful cooperation “We are executing our growth strategy and expanding our business to new markets and segments across Europe. The CHL offers outstanding exposure to the iLOQ brand across many of our key sales areas, from central to northern Europe, which all hold strong affiliations to hockey.” “We are excited to continue successful cooperation with CHL and help spread the word about iLOQ to a wider audience. iLOQ and the CHL are a perfect match since we both place great emphasis on ambition, teamwork and innovation, which, after all, are the cornerstones of a team’s success,” explains Joni Lampinen, CMO of iLOQ.

Business Finland together with Metsä Group is creating the Metsä pavilion for the 2020 summer Olympics and Paralympics in the grounds of Embassy of Finland in the heart of Tokyo. The pavilion will operate as the official National Hospitality House during the Olympics and Paralympics for Finnish teams. Digital locking systems Among the topics promoted in the pavilion are smart energy, sustainability, digitalisation, health and wellbeing Among the topics promoted in the pavilion are smart energy, sustainability, digitalisation, health and wellbeing. It was a logical decision therefore that iLOQ would be a partner of the Metsä pavilion, and deliver its self-powered, digital locking system to the house. iLOQ is an innovator in the locking industry and has a strong portfolio of safe and sustainable products that maximise safety and minimise administration and lifecycle costs. iLOQ’s mobile and digital locking systems are self-powered and enable electronic locking without batteries or cables. They cater to the needs of industry and the utility sector by providing smart locking and secure and simple access management solutions for the buildings and spaces used daily. President and CEO of iLOQ, Heikki Hiltunen, commented: “We are delighted to showcase our state-of-the-art and environmentally friendly digital and mobile access management systems in the Metsä pavilion. This will open business opportunities for us in the Japanese markets and among Japanese customers and will help us establish new connections with partners in the region and globally”. Advanced remote control services In accordance with the Company’s environmental program, iLOQ conserves natural resources and the environment. For example, it maximises the usability of their products, minimises battery and metal waste, favors recyclable packaging and reduces the need for maintenance-related travel by developing advanced remotely control services. Every year, iLOQ’s solutions save 27,000 kg or battery waste and, compared to mechanical locking solutions, 7000 kg of metal waste. The aim of the pavilion is to provide Finnish companies with the opportunity to create new business in Japan and gain new contacts in the market. iLOQ – Metsa platform integartion We are happy to cooperate with iLOQ and present their locking solutions"  “We are happy to cooperate with iLOQ and present their locking solutions among other leading Finnish technologies in the Metsä pavilion. We believe that Finland can offer numerous complementary products, services and innovations for Japan” states Petri Tulensalo, Head of Sports Cluster, Business Finland. Joni Lampinen, Chief Marketing Officer, explains: “We are looking forward to working closely with the Metsä pavilion and raising iLOQ’s brand awareness in Asia. We have a lot to offer customers and partners in the region, and they will be able to see this firsthand as our locking systems will be in use in the pavilion”.