AdvanIDe - Experts & Thought Leaders

AdvanIDe, Advanced ID Electronics, the leading independent provider of semiconductors for the smart card and RFID industry, has announced that it was acquired by Japan South East Asia Growth Fund L.P. Achieving important corporate milestone The Japan South East Asia Growth Fund L.P. is a joint venture fund, managed by RISA PARTNERS INC. – a Japan-based investment bank, and Development Bank of Japan Inc., a Japanese government-owned financial institution. With more than 20 years of experience in the provision of semiconductors and value-added services, products and solutions to the ID market, AdvanIDe has achieved an important corporate milestone with this investment. Originally known as ACG, the company was acquired in 2003 by Sweden-based ASSA ABLOY, which then spun off ACG’s component operation into a separate business unit called AdvanIDe in 2007.  AdvanIDe Holdings Pte Ltd, which is based in Singapore, will serve as corporate headquarters and service centre, with the subsidiaries AdvanIDe Europe GmbH based in Walluf, Germany, AdvanIDe Americas Inc. in Natick, Mass., USA; and newly established subsidiaries in Beijing, China and Mumbai, India. The group will operate from 11 offices that are located in key international markets and three representative offices in Korea, Japan and Taiwan. Furthering global growth “We welcome the Japan South East Asia Growth Fund L.P. to become a shareholder in AdvanIDe, which will enable us to expand on our growth trajectory and build our strategy to become the leading provider of semiconductors and related value-added products and services to the identification, IoT, authentication and security markets,” said Holger Roessner, CEO of AdvanIDe. “We are delighted to support AdvanIDe Holdings Pte Ltd to become a fully independent company and to further their growth in the global marketplace,” said Hideki Iiyama, director of the Japan South East Asia Growth Fund. AdvanIDe employs 56 people and expects revenues in excess of USD $150M in 2017 and services clients in vertical markets such as secure access (physical access control, loyalty, RFID, NFC, smart mobility), secure authentication and secure communication as well as citizen ID and financial transactions.

AdvanIDe, the independent provider of semiconductors for the smart card and RFID industry, announces it has appointed Joris Jourdain to the role of product manager for its Secure Access business segment. Jourdain is responsible for global product management and marketing as well as business development for the segment, and reports to Holger Roessner, AdvanIDe’s managing director. “Joris brings AdvanIDe valuable experience in the secure access marketplace,” Roessner said. “He has a proven track record managing silicon product lines for RFID and chip cards in the smartcard and identification industry where we are a leading supplier, as well as products for NFC, automatic fare collection, and loyalty and membership applications in key growth markets where we continue to significantly expand and enhance our offering.” Previous experience Jourdain has 17 years of engineering, product management and marketing experience, most recently with NXP where he was senior product manager for the company’s reader offering, in charge of open controller solutions focused on the company’s eID, access control and payment business lines. He also managed NXP’s Independent Design House (IDH) initiative, and was responsible for launching the company’s first five IDHs. Prior to NXP, he was senior product manager for Identiv’s eID, USB and Access Control reader product lines. He joined Identiv from Fasver, now part of the ITW Security Division, where he was RFID product line manager in charge of product and marketing strategy proposal development for the company’s ePassport inlays, and product management for its ID and anti-tampering tag product lines. He has a physics engineering degree from the Ecole Nationale Supérieure de Physique de Marseille, and speaks English, French, and German. “I am very excited to be joining AdvanIDe,” Jourdain said.  “The company’s Secure Access segment is one of its fastest growing and I look forward to helping fuel continued business expansion through best-in-class product definition, management and marketing, partner relationships, technical support and training, inventory management, business reporting, and tender development.”

AdvanIDe recently announced it has expanded its senior management team and re-organised operations AdvanIDe, the leading independent provider of semiconductors for the smart card and RFID industry, recently announced it has expanded its senior management team and re-organised operations to strengthen growth opportunities in established and emerging market segments for secure access, secure identity, and secure transaction solutions. As part of the re-organisation, industry veteran Joe Lo has joined AdvanIDe as segment head for the company’s new Secure ID & Transactions business, operating out of the company’s Singapore headquarters office. Holger Winterhalter, previously AdvanIDe’s head of line management, will be segment head for the newly created Secure Access business segment. Both report to Holger Roessner, managing director of AdvanIDe worldwide. “We are very pleased to have Joe on our team, and excited about AdvanIDe’s growth opportunities as we align ourselves to better focus on growing vertical markets,” Roessner said. “Joe and Holger each bring a tremendous amount of experience to their new roles, and they will be responsible for expanding our offerings through strategic partnerships in each segment’s respective market ecosystem.” Joe Lo joins AdvanIDe from EMV card personalisation equipment provider Matica Systems, where he was sales manager. His more than 20-year career in the secure identity market spans a variety of sales, marketing and engineering positions at companies including NXP Semiconductor (formerly Philips Semiconductor), TriTech Microelectronics and BMC Micro-Industries. As segment lead for AdvanIDe’s Secure ID and Transactions business, Joe Lo will be focusing on the eGovernment, M2M, secure authentication and banking sectors. "Our sharpened focus on those vertical markets willenable AdvanIDe to build on our strengths in RFID transponder, chip card, reader and terminal components" “These are important growth markets for AdvanIDe,” Joe Lo said. “Our sharpened focus on those vertical markets will enable AdvanIDe to build on our strengths in RFID transponder, chip card, reader and terminal components so that we can deliver the specialised expertise and comprehensive portfolio offerings that our customers require.” As head of AdvanIDe’s new Secure Access segment, Winterhalter will be responsible for expanding business opportunities in the access management and control, automated fare collection, object identification, embedded NFC, industrial and related sectors. Kay Plaumann will continue to report to Winterhalter as segment manager, Secure Access. “AdvanIDe already has a very strong position in the Secure Access market segment, as one of the leading suppliers of silicon for RFID and chip cards in the smartcard and identification industry,” Winterhalter said. “We will be further extending our portfolio for this market segment so we can accelerate growth opportunities while expanding and enhancing our offering for our customers.”