AVID Technologies, Inc. News

UWA & Avid collaboration: Audio Vivid in Pro Tools

The UHD World Association (UWA) is proud to announce a technical collaboration with Avid® that brings the Audio Vivid standard into the Pro Tools® ecosystem. For the first time, Avid will present at IBC 2025 a specially configured Pro Tools workstation supporting Audio Vivid, marking an important milestone for this open and immersive audio format for professional post-production and broadcast workflows. Integrate with Avid's immersive SDK UWA is among the first organisations...

Alan Waxenberg joins Polaroid Professional Security Solutions as vice-president of sales and marketing

Waxenberg has experience in the areas of video surveillance solutions, video analytics and network security To create and direct strategic sales, marketing and alliance plans, 30-year security industry veteran Alan Waxenberg has joined PRD International, manufacturer of Polaroid Professional Security Solutions, as vice-president of sales and marketing. "Alan’s wealth of senior-level sales and marketing management experience will help drive our vision of becoming a majo...