Simpro has been named the AI Game Changer of the Year, awarded by 6Sense during the Breakthrough conference. The award recognises organisations using AI to strengthen revenue performance, modernise operations and establish new benchmarks for B2B growth.
At Simpro, AI is not only the foundation of their operating platform for the trades; it plays a critical role in how they operate. Teams across Simpro use AI to remove friction, improve decision-making, and create systems that scale efficiently without additional operational complexity.
Strengthen customer engagement
"This award validates how far our company has progressed in adopting an AI-first strategy," said Tim Lamb, VP of Growth Marketing at Simpro. "Our team has redefined modern marketing by blending intelligent automation with skilled individual expertise."
As part of this work, Simpro implemented AI email agents to strengthen customer engagement and support company revenue goals. Results include:
- 80% reduction in lead loss
- Increased conversion rates
- Generated new revenue
- 2 hours saved per day
- 34% year-over-year increase in leads
Simpro’s adoption of AI continues to expand across teams and workflows. This recognition showcases the impact of combining innovation with outstanding execution – and what can be achieved when their teams develop an AI-first strategy for every function of the business.