April 29 marked the 17th anniversary of DNAKE, an industry-renowned and trusted manufacturer and innovator of IP video intercom and solutions.
Grown into an industry pioneer, DNAKE is now ready to set sail to future adventures, aiming at delivering more premium smart intercom products and future-proof solutions with state-of-the-art technology.
DNAKE IP video intercom
From 2005 to date, with seventeen years of persistence and innovation, DNAKE keeps forging ahead and now has more than 1100 employees dedicated to offering easy and smart intercom solutions. DNAKE has established a global marketing network across 90+ countries, providing best-in-class IP intercom products and solutions for innumerable families and businesses.
Moreover, DNAKE IP video intercom has integrated with Uniview, Tiandy, Tuya, Control 4, Onvif, 3CX, Yealink, Yeastar, Milesight, and CyberTwice, and is still working on broader compatibility and interoperability. All these are reflections of DNAKE’s commitment to addressing evolving customer needs and thriving with its partners.
DNAKE's new brand identity
Commemorating the 17th anniversary of its founding in 2005, DNAKE held an anniversary party to celebrate its milestone
Commemorating the 17th anniversary of its founding in 2005, DNAKE held an anniversary party to celebrate its milestone. The celebration included cake cutting, red envelopes, and so forth. The company also delivered special anniversary gifts to every DNAKE employee.
Looking back, DNAKE never ceases pace to innovate. In this remarkable celebration, they're so excited to unveil DNAKE's new brand identity with an upgraded brand strategy, refreshed logo design, and new Mascot, “Xiao Di.”
Upgraded brand strategy: Smart home solution
With the rapid development of Internet technology, people expect and require more about the intelligence of the home.
Relying on the strong industrial chain and rich product portfolio, DNAKE has built up a smart home hub centred on "Learning → Perception → Analysis → Linkage", to realise the integrated linkage of “smart community, smart security, and smart home”.
Upgraded brand identity: Refreshed logo design
The new DNAKE logo reflects who they are and represents the dynamic future
They are happy to announce the launch of the new logo as part of the ongoing evolution of the company’s brand. The new DNAKE logo reflects who they are and represents the dynamic future. It identifies them to the world, displaying an image that is both energetic and powerful. The New “D” combines with the shape of Wi-Fi to represent DNAKE’s belief to embrace and explore interconnectivity.
The opening design of the letter “D” stands for openness, inclusiveness, and the resolution of world-embracing. In addition, the arc of the “D” looks like open arms to welcome worldwide partners for mutually beneficial cooperation. The narrowing of the word spacing not only means DNAKE's hope for making more close and integrated smart living but also DNAKE's perseverance in connecting cities, communities, buildings, and people.
New brand image: Mascot “Xiao Di”
DNAKE also unveiled a new corporate mascot, a dog named "Xiao Di", representing DNAKE's loyalty to its customers and its close relationship with its partners. They remain committed to empowering new & secure living experiences for every individual and working with partners with shared values.
Reimagine and rediscover new possibilities. Going forward, DNAKE will maintain the innovative spirit and keep pushing the boundaries of technology, exploring deeply and infinitely to constantly create new possibilities in this world of interconnectivity.