Three key considerations for implementing a successful Video Analytics Program in the Retail Market
Five years ago, video analytics for retail applications offered a lot of potential, but not a lot of delivery. Not everyone knew what to expect and the idea that you could just push a button and all kinds of value would come out never came to fruition. However, with an application specific approach and the progress in technology, video analytics can now deliver useful information from both a loss prevention standpoint, and a merchandising and business management front.
The combination of video, POS and exception reporting analytics can provide cost savings, minimize theft, reduce the need for extra operators monitoring multiple cameras, and maximize marketing and sales efficiency. A well-designed analytics program can identify the targeted behavior of interest and alert appropriate people to specific activities, allowing them to focus their attention on other important areas of their jobs. For example, only show register activity where there is no customer present.
- Determining Loss Prevention Needs
- Capturing Consumer Behavior
- Partnering for Success
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