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In the state of the residential security market today, we see many who are offering home security packages that rely on numerous sensors and multiple devices to provide a comprehensive coverage of the home and provide peace of mind. Each individual sensor or device within the package provides a specific functionality, and the user finds himself burdened by an overwhelming amount of sensors and devices. This overload is intensified by the penetration of additional IoT and smart devices into the home, such as pet-cams or smart speakers that add to the burden of installation and maintenance. In addition, we are witnessing the rise in popularity of DIY security devices, indicating that users are looking for models and technologies that provide both contract flexibility and simplicity of use. The past years have seen major advancements in radar technology, which have brought the formerly military technology into the consumer space. Radars provide interesting prospects for home security and smart homes due to several inherent characteristics which give it an advantage over existing technologies. The resolution of an advanced radar sensor enables not only presence detection, but also provides advanced features for security, automation and well-being Advanced security and automation features Of primary importance, a consumer designed radar sensor provides the user with full privacy, but the use of radar is also beneficial because it is indifferent to environmental, temperature and lighting conditions. In addition, radar signals (at certain frequencies) are capable of penetrating through almost any type of material, enabling concealed installation, robust monitoring in cluttered spaces and even the coverage of several separate rooms with only one device. In terms of capabilities, simple time of flight 2-antenna radar sensors, which have been around for a while, do not provide much additional value in comparison to existing solutions and are not necessarily competitive in terms of pricing. However, the new generation of radar sensors are also opening up new capabilities previously achieved with optics only. Today, the resolution of an advanced radar sensor is high enough to enable not only presence detection, but also to provide advanced features for security, automation and well-being, all in one. Imagine for example, that the security sensor installed in your elderly parent’s home could also detect a fall having occurred, monitor the breathing of a baby or even leaks in your wall. Due to the unique field of view that radar provides as well as the multi-functional potential, this technology will be the key to the awaited convergence of smart home functionalities and minimisation of home devices. The security sensor installed in your elderly parent’s home could also detect a fall having occurred Secret of the consumer radar A radar sensor’s accuracy and its ability to support wide functionality and applications is determined initially by its resolution, which is based on two key factors: bandwidth and number of channels. The wider the bandwidth and the more channels the radar supports, the more accurate the data received. Imagine the difference between a 1990s television model and a 4K 2018 television model - As the resolution is ever improving, the sharper and more detailed is the image. When looking at the short-range radar sensor market, prominent companies such as Texas Instruments and NXP are offering radar-on-chip solutions supporting 2\3 transmitters (Tx) and 3\4 receivers (Rx), mainly utilising frequency bands of 77-81GHz, as they target mostly automotive and autonomous driving applications. Another company that develops such radar-on-chip solution is Vayyar Imaging, an Israeli start-up, founded in 2011, that developed a radar sensor for 3D imaging. Vayyar Imaging directly targets the smart home and security markets with its radar-on-chip, developing modules and products for intruder detection, automation and elderly care (fall detection). Providing not only chips, but complete systems, the new model makes radar technology highly available and accessible. The radar-on-chip technology opens the door to installation of security and well-being devices in locations where privacy or environmental conditions pose an issue Radar-on-chip solution The radar-on-chip solution supports 72 full transceivers, an integrated DSP and radar bands between 3-81GHz. The resolution provided by this type of specification is high enough to provide subtle information about people’s real time location posture (lying down\falling\sitting\walking), and breathing, and enables to classify pets from humans, but it is low enough as to not compromise privacy. This type of technology opens the door to installation of security and well-being devices in locations where privacy or environmental conditions pose an issue, such as in bathrooms or heavily lit environments. Moreover, utilisation of this technology allows to dramatically minimise the numbers of sensors installed in the home, as it provides full home coverage with just one or two sensors and enables using the same HW to support additional capabilities such as breath monitoring, fall detection and highly accurate automation. Using AI and machine learning, the data derived by these sensors can be leveraged to provide smarter, verified alerts on the one hand and whole new insights on the on the other. The sensor can be tuned to learn the location of the house entrances or boundaries, where the inhabitants are expected to be at night, or where they should be expected to enter from into the home, adding new logics to the traditional yes\no decision making. Home security is widely regarded as a necessity, provides peace of mind to people and is integral to people's day to day lives Additional smart home services Among the evolving home technology verticals, security is by far the most relevant and integral to people’s day to day lives. Home security is widely regarded as a necessity and provides peace of mind to people. Being a legacy industry with many well-known and well-trusted brands, security players are well positioned to introduce new technology into the home and have the ability and credibility to expand their offerings to additional smart home services by utilising existing infrastructure and channels. With technology giants entering the security arena through the smart home door the DIY security solution market expected to explode with a CAGR of 22.4% (according to a report by Persistence Market Research). Now that new pricing and service models offer minimal commitment, traditional security players will need to step up. Security companies will need to explore new technologies and expand their offering if they intend to stay relevant and competitive in a market trending on functionality converge and minimisation of maintenance and installation costs.
Everybody has been hooked on the discussions about Analogue HD or IP systems, but shouldn’t we really be thinking about WiFi and 5G connectivity, removing the need for expensive cabling? Are wireless networks secure enough? What is the potential range? Even the basic question about whether or not the network is capable of transferring the huge (and growing) amount of data required for High Res Video, which will soon be quadrupled with the advent of 4K and higher resolutions. The future of video surveillance monitors We have seen a massive uptake in 4K monitors in the security industry. While they have been relatively common in the consumer market, they are only now beginning to really take off in the CCTV market, and the advances in Analogue HD and IP technology mean that 4K is no longer the limited application technology it was just a few years ago. Relatively easy and inexpensive access to huge amounts of storage space, either on physical storage servers or in the cloud, both of which have their own positives and negatives, have really helped with the adoption of 4K. Having said that the consensus seems to be, at least where displays are concerned, there is very little need for any higher resolution. So, where next for monitors in CCTV? 8K monitors are present, but are currently prohibitively expensive, and content is in short supply (although the Japanese want to broadcast the Tokyo Olympics in 8K in 2020). Do we really need 8K and higher displays in the security industry? In my own opinion, not for anything smaller than 100-150+ inches, as the pictures displayed on a 4K resolution monitor are photo realistic without pixilation on anything I’ve seen in that range of sizes. The consensus seems to be, at least where displays are concerned, there is very little need for any higher resolution Yes, users many want ultra-high resolution video recording in order to capture every minute detail, but I feel there is absolutely no practical application for anything more than 4K displays below around 120”, just as I feel there is no practical application for 4K resolution below 24”. The higher resolution camera images can be zoomed in and viewed perfectly well on FHD and 4K monitors. That means there has to be development in other areas. Developments in WiFi and 5G What we have started to see entering the market are Analogue HD and IP RJ45 native input monitors. Whilst you would be forgiven for thinking they are very similar, there are in fact some huge differences. The IP monitors are essentially like All-In-One Android based computers, capable of running various versions of popular VMS software and some with the option to save to onboard memory or external drives and memory cards. These are becoming very popular with new smaller (8-16 camera) IP installs as they basically remove the need for an NVR or dedicated storage server. Developments in the area of WiFi and 5G connectivity are showing great promise of being capable of transferring the amount of data generated meaning the next step in this market would maybe be to incorporate wireless connectivity in the IP monitor and camera setup. This brings its own issues with data security and network reliability, but for small retail or commercial systems where the data isn’t sensitive it represents a very viable option, doing away with both expensive installation of cabling and the need for an NVR. Larger systems would in all likelihood be unable to cope with the sheer amount of data required to be transmitted over the network, and the limited range of current wireless technologies would be incompatible with the scale of such installs, so hard wiring will still be the best option for these for the foreseeable future. There will be a decline in the physical display market as more development goes into Augmented and Virtual Reality Analogue HD options Analogue HD options have come a long way in a quite short time, with the latest developments able to support over 4MP (2K resolution), and 4K almost here. This has meant that for older legacy installations the systems can be upgraded with newer AHD/TVI/CVI cameras and monitors while using existing cabling. The main benefit of the monitors with native AHD/TVI/CVI loopthrough connections is their ability to work as a spot monitor a long distance from the DVR/NVR. While co-axial systems seem to be gradually reducing in number there will still be older systems in place that want to take advantage of the benefits of co-axial technology, including network security and transmission range. Analogue technologies will eventually become obsolete, but there is still much to recommend them for the next few years. Analogue technologies will eventually become obsolete, but there is still much to recommend them for the next few years Another more niche development is the D2IP monitor, which instead of having IP input has HDMI input and IP output, sending all activity on the screen to the NVR. This is mainly a defence against corporate espionage, fraud and other sensitive actions. While this has limited application those who do need it find it a very useful technology, but it’s very unlikely to become mainstream in the near future. Augmented Reality and Virtual Reality Does the monitor industry as a whole have a future? In the longer term (decades rather than years) there will definitely be a decline in the physical display market as more and more development goes into AR (Augmented Reality or Mixed Reality depending on who’s definition you want to take) and VR (Virtual Reality). Currently AR is limited to devices such as smartphones (think Pokémon Go) and eyewear, such as the ill-fated Google Glass, but in the future, I think we’ll all have optical implants (who doesn’t want to be The Terminator or RoboCop?), allowing us to see whatever we decide we want to as an overlay on the world around us, like a high-tech HUD (Heads Up Display). VR on the other hand is fully immersive, and for playback or monitoring of camera feeds would provide a great solution, but lacks the ability to be truly useful in the outside world the way that AR could be. Something not directly related to the monitor industry, but which has a huge effect on the entire security industry is also the one thing I feel a lot of us have been oblivious to is the introduction of quantum computers, which we really need to get our heads around in the medium to long term. Most current encryption technology will be rendered useless overnight when quantum computers become more widespread. So, where does that leave us? Who will be the most vulnerable? What can we do now to mitigate the potential upheaval? All I can say for sure is that smarter people than me need to be working on that, alongside the development of the quantum computer itself. Newer methods of encryption are going to be needed to deal with the massive jump in processing power that comes with quantum. I’m not saying it will happen this year, but it is definitely on the way and something to be planned for.
Transmission of video and PoE power for IP security cameras over infrastructures can be confusing. Network infrastructures are designed using twisted pair cabling that we refer to as CAT (short for Category) cable, also referred to as UTP (Unshielded Twisted Pair). Security systems, coming from an analogue environment, have historically transmitted over coax cable, and with the use adaptors can transmit over CAT cabling, which can be further broken down into single pair twist and untwisted applications. Cabling shares one, often misunderstood commonality. Any physical medium has a form of resistance to any element carried on that cable. With regard to network transmission over CAT 5 and greater (5e, 6, 7), there is a distance limitation of 328 feet or 100 meters. The applicable standards state that the bandwidth applied at one end of the cable at 10/100/1000 (1G)Mbps will be realized at the other end. This is also where we find the first limitation. At this same 328-foot distance there is a loss of PoE power. 802.3af or 15.4 watts is a value realized only at the PoE source. Under the standard, after traveling through 328 feet, the power at the camera is 12.95 watts. The same is true for 802.3at which has a source power of 30 watts and 328-foot distance power of 25 watts. The advent of IP security cameras has resulted in the need to maintain existing coax cable for networking applications. The first thing to realise is there are no standards for network transmission over coax. In reality the characteristics governing coax can be considered the opposite of CAT twisted pair cable. CAT cabling for network transmission consists of 4 wire pair, 2 of which are used for signal and PoE transmission. This ability to separate PoE and bandwidth transmitting over two pairs maximises power transmission. Coax cable, when used in the same application, is limited to a single pair – centre conductor and shield. Its characteristics promote bandwidth but limit PoE transmission compared to UTP cable. I emphasize again, there are no standards for coax cable transmission. This process becomes more confusing when you realise there are various type of cables that are called either UTP or Coax. All of these cable have different characteristics that have a direct impact on their ability to transmit bandwidth and PoE. The standards for UTP transmission were set for CAT 5 (5e). Categories 6, 7 and above will tend to have lower cable resistance and longer transmission distance; CAT 3, higher resistance and shorter distance. Common types of coax cable have varying distance limitations The same applies to coax cable. Again there is no standard, the typical cable found in analogue security applications is RG-59. In general, application distance limitations ran between 750 to 1000 feet, greater than the 328 network limitation. This is why extenders are required to convert from coax to UTP and to extend the signal and power range. As with UTP cable, there are two similarities. First, there are different grades of coax; second, there are different types. All these differences generally apply to cable resistance and therefore distance performance. The most common types of coax cable are: RG 59, RG 6 and RG 11 Why is this important? In general there are two reasons. The first is in specifying equipment for a video security system, you are generally dealing with existing wiring and a fixed performance requirement. It is important to know the type and condition of the wiring in order to know what system performance requirements can be met. Second is a function of understanding specifications for the transmission equipment that will be used in the infrastructure. As noted, when maintaining coax, the use of coax-to-Ethernet convertors/extenders is required. In many cases even when UTP is used, distances over the 328-foot limit are required. A manufacturer’s product specification sheet can truthfully state their products can perform at 100 Mbps, they can handle 802.3at 30 watts and they can transmit distances up to 6,000 feet. However these must be viewed as separate performance claims. The key word is separate. Notice in these statements there is nothing that ties 100Mbps and/or 30 watts (these are examples only) and claimed distance of 6,000 feet together. Neither is the type of cable used indicated. By themselves, each individual claim is truthful; however, applications require they work together, and this is usually not the case. Many times it is difficult to read between the lines of manufacturer’s specifications. Failure to do so can cost additional time, money and even lead to removing the infrastructure itself. There is a simple answer. Call the manufacturer and have them confirm that their solution will perform as required for your specific application. If necessary, ask for proof that they have conducted testing to support their performance claims. Infrastructure is confusing, and you don’t need to be an expert, you just need to ask the right person(s) the right questions.
IFSEC welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees IFSEC International 2015, organised by UBM EMEA, is pleased to announce another hugely successful year for Europe’s largest security event. Running from 16-18 June at ExCeL London, IFSEC International welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees. Attracted an additional visitors IFSEC International benefitted from the co-located events within the Protection & Management Series, attracting an additional 4,536 visitors1 from across the venue. This highlights the power of these show’s being located alongside each other, demonstrating that it is the go-to place for sourcing the latest products and innovations, as well as, discovering expertise across security, fire, facilities, and safety. The show continued to attract the senior decision makers from across the industry with a 14% increase in end-users and a 42% increase in directors and company holders, demonstrating the quality of visitors remains at an all time high. Video Surveillance, Access Control and Integrated Security remain significant areas of interest, while the ever increasing topic of Safe Cities, which was reflected by the education available on the show floor, and IT & Cyber Security received more attention than ever before. "The atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display" As the industry becomes increasingly globalised, IFSEC International remains a truly global event as represented by 33% of total attendees from 112 countries, along with exhibitors coming from 45 countries. For the second year the UKTI Events Alliance worked with the British Security Industry Association (BSIA) to bring inward missions of Commercial Officers and relevant buyers from target countries to meet with UK based organisations at IFSEC International. Exceeded all expectations for 2015 Gerry Dunphy, Event Director for IFSEC & FIREX International, said: “IFSEC International once again exceeded all expectations for 2015; the atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display across the three days. We have had a great response from both our visitors and exhibitors and we look forward to returning to London in 2016 to continue to be the industry leading event showcasing the latest security technologies from across the globe.” Exhibitors to the show were equally enthusiastic about IFSEC International, TDSi one of the UK’s leading suppliers of integrated access control systems reported a 25% year-on-year rise in export market visitors to its stand this year. “IFSEC International is a great barometer of the state of the security industry and it was obvious that the market has become truly globalised, with a sizeable increase in visitors travelling from other regions to see the latest and best the security industry has to offer,” said John Davies, Managing Director, TDSi. “IFSEC International is a great barometer of the state of the security industry" Highlight at IFSEC Additional highlights at IFSEC International this year included the launch of the Inspirational Speaker Series which attracted large crowds from across the security, safety, fire, facilities management and service management industries to the 400 capacity theatre each day. Kicking off with Baroness Karren Brady on the first day, followed by Sir Ranulph Fiennes on the second day and finishing with Sir Chris Hoy on the final day, each speaker took to the stage to share anecdotes from their own illustrious careers and offer some invaluable advice on leadership and achieving success in any field. Another new launch for IFSEC International in 2015 was the Benchmark Innovation Arena which welcomed over 40 finalists for the annual industry awards, a series of 10 minute pitches and short Q&A sessions were hosted by leading companies including Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few. This exciting new format provided visitors to IFSEC International with a detailed look at these new products that are delivering a real benefit to end users, integrators and installers. IFSEC International 2016 takes place from 21st-23rd June at ExCeL London.
IFSEC International will launch a brand new zone within the show - Innovation Arena 2015 has already seen major incidences that have tested the security industry across the globe and as threats continue to evolve IFSEC Internationalhas a crucial part to play in keeping the industry abreast of the latest technologies, developments and best practices. Taking place at ExCeL London IFSEC International 2015 will run from 16-18 June. IFSEC International has been at the heart of the security industry for over 40 years and this year it will continue to showcase the future of the industry alongside truly groundbreaking content. Core theme - innovation A core theme running across IFSEC International this year is innovation, having conducted a significant amount of research following the 2014 edition of the show, a key topic that both exhibitors and visitors kept coming back to was the opportunity to see genuine innovation across the show floor. With this in mind IFSEC International will launch a brand new zone within the show this June, the Innovation Arena in association with leading industry title, Benchmark Magazine. The new theatre will host a series of 10 minute pitches from the Benchmark Innovation Awards finalists. With nearly 40 different companies already confirmed to participate, covering site protection hardware and software, business intelligence, video surveillance hardware and software, video analytics, infrastructure along with access control hardware and software, the Innovation Arena will showcase back to back innovation from across the industry throughout the three days. Short presentation from well-known organisations Organisations such as Panasonic, Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few will give a short presentation about their shortlisted product and then open the floor to questions. This exciting new format provides visitors to IFSEC International a detailed look at those products that are delivering a real benefit to end users, integrators and installers. Running alongside the Innovation Arena is the IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market that will be featured at the show this year. A core theme running across IFSEC International this year is innovation, a key topic that both exhibitors and visitors kept coming back NICE Suspect Search - video analytics tool Highlights of the IFSEC International Innovation Trail include the NICE Suspect Search, a patent-pending video analytics tool that quickly locates and retraces the movements of a suspect, lost child, or other person of interest within a video surveillance network. Video footage from different cameras and time frames can be reviewed in just minutes, as the system automatically filters out 95 percent of irrelevant images. GP Systems will introduce their new palm vein identification technology at IFSEC International, an accurate and secure technology that makes it a perfect fit for the banking industry. RISCO HandyApp - smartphone application Additional confirmed participants in the Innovation Trail includes the RISCO HandyApp, the first smartphone application dedicated to supporting the sales and installation activities of professional security installers. The app allows installers working with RISCO products to increase their efficiency and sales potential by providing access to everything they need for a smooth installation. Vorty will launch the new Vorty Net smartphone operated access control system, a Bluetooth proximity reader that allows or denies a selected smartphone access to unlock any door electric strike, electromagnetic lock, automated garage door, motorised gate or barrier. Sony PXW-FS7 4k XDCAM camera Also Sony Professional, who recently won the Technology Innovation of the Year at the Digital Studio 2015 Awards in Dubai, will be showcasing the PXW-FS7 4k XDCAM camera that features a Super35 CMOS sensor capable of shooting in 4K Quad Full HD (QFHD) and super slow-motion Full HD. Avertic Armour - chainsaw protective textile Finally, Engtex AB will showcase its highly advanced textile Avertic Armour, developed from the No. 1 chainsaw protective textile, Avertic Pro+. This warp-knitted textile uses the world´s strongest fibre designed to withstand break-in attempts when heavy duty tools are used. These new products, plus many, many more, will make up the IFSEC International Innovation Trail; ensuring visitors can easily find all the groundbreaking technology and new products at the show. Gerry Dunphy, Event Director- IFSEC International states: “This year we really wanted to put new products, the latest technology and most importantly innovation at the very core of IFSEC International, the introduction of the Innovation Arena and the expansion of the Innovation Trail really highlights this. We are really excited to be shining a light on all the great advances that are currently being made within this industry and look forward to celebrating and showcasing these in June.” IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market High-level expertise delivered by leading experts Along with all the innovation at IFSEC International there will be plenty of high-level expertise delivered by leading experts within the security industry and beyond. For 2015 IFSEC International launches its Inspirational Speaker Series with three high-profile personalities covering the sports, business and extreme adventure worlds, each of the keynote speakers have reached the pinnacle of their careers and will share their expertise and unique experiences with the IFSEC audience. In its inaugural year the Inspirational Speaker Series will host leading businesswoman Baroness Karren Brady CBE, the world’s greatest explorer Sir Ranulph Fiennes OBE and international cycling superstar Sir Chris Hoy MBE across the three days. Another popular education platform that will return in 2015 is Safe Cities, a stream at IFSEC International which will focus on the protection of larger urban areas, critical national infrastructure and business continuity. Suited for senior and strategic personnel responsible for the protection of major assets within a city, Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept. Networked technologies and current trends all feature heavily in the Safe Cities Seminar Theatre, exclusively sponsored by Eaton. Keynote address on ‘Safe, Smart and Connected Cities’ A taste of what visitors can expect within Safe Cities this year includes a keynote address from the Futurologist Dr. Simon Moores on ‘Safe, Smart and Connected Cities’ where he will look at emerging trends and technologies, the impact of big data and the Internet of Things along with the challenges and opportunities. Paul Adams the Director of Strategic Marketing, EMEA at Alcatel Lucent will host a session on ‘Transforming Public Safety with Smart Technologies and Secure Infrastructure’. Finally, Brian Kilkelly, the CEO of World Cities Network will host a seminar with the title ‘Improving the Resilience of Cities – the Application of Technology’, he will explore the opportunities from the availability of data and ever cheaper computing power to anticipate problems and coordinate resources. Safe Cities visitors to IFSEC International can access the full Safe Cities seminar programme and take advantage of the networking opportunities adjacent VIP Lounge, sponsored by Siemens. 2 new partnerships into Safe Cities Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept This year IFSEC International will also incorporate two new partnerships into Safe Cities, the first is with HyperCat, a leading consortium of major technology developers who are driving the standards of interoperability and they will be discussing their HyperCatCity Initiative at Safe Cities. The second exclusive partnership for Safe Cities is with Euralarm, the association that represents the electronic fire and security industry, who will run their own dedicated half-day conference called Smart Cities: Digital Solutions to Keeping Citizens Safe and Secure. The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre; here leading players from across the security industry will debate the latest issues in cyber security or access control along with case studies and panel discussions around the state of the nation. Trends & technologies for video surveillance Sessions within this theatre include Jim McHale, Managing Director, Owner and Founder of Memoori Business Intelligence Ltd who will present on the Internet of Things in Buildings (BIoT) and the part security will play in this. Additionally, Atul Rajput, Regional Director (Norther Europe) for Axis Communications will look at the game changing trends and technologies for video surveillance in 2015 and beyond. Another highlight in the theatre will be a cyber-security master class from David Emm from Kaspersky Lab UK, in this session he will review the threat landscape in 2015, assess the malware evolution and give predictions for the future. The third education theatre within IFSEC International is the Security Solutions Theatre that will run seminars led by Will Lloyd the product development manager at BRE Global, Jim Swift from BB7 and Dave Tynan the VP at MicroPower Technologies amongst others. New additions to Gadget Zone In 2015, IFSEC International will also introduce some great new additions to some old favourites; the Gadget Zone will join the Security & Fire Installer Live feature. Research highlighted that visitors want to get hands on with the products before they buy and this will provide the perfect opportunity to try out the biggest and latest range of products in one place. Along with the new Gadget Zone, Security & Fire Installer Live will also incorporate the Toolshed in partnership with Anglia Tools, the Fire & Security Jobs Bar, the NSI Expertise Hub and Engineers of Tomorrow, amongst other activities. Protection & Management Series The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre IFSEC International will once again be presented as part of UBM EMEA’s Protection & Management Series. The Protection & Management Series encompasses five major shows in related marketplaces covering safety, service management, facilities, security and fire, the overall ethos of the series is about protecting and managing buildings and places of work, along with the people and information within those places of work. The Protection & Management Series encompasses IFSEC International, FIREX International, Safety & Health Expo, Service Management Expo as well as Facilities Show, in 2014 the combined events attracted more than 40, 000 attendees over three days to London’s ExCeL.
Software counts customers in different areas and detects how long customers stay in store The Slovenian retail chain Merkur is one of the first to use ViDiCore GmbH’s PriVendo for a better customer understanding. Merkur trgovina, d.d. (Merkur trade, Inc.) is the Slovenian market leader in sales of home products and DIY, electro-installation materials, apparatuses and appliances, machinery and tools, ferrous and non-ferrous metal products, and industrial items for professional use. The 1896 established company based in Naklo (Oberkrain) operates various stores in Slovenia. Merkur´s mission is to provide high quality products and services to ensure customer satisfaction. New retail software PriVendo will help in management The Slovenian chain is already well known for its modern, well-stocked and shopper-friendly sales centers. Due to the wide variety of products, Merkur is able to meet customer demands successfully but for its management it is sometimes difficult to manage such a huge store. Several questions had to be answered to support all products and departments in the right way and to meet all customer needs: Do we have an adequate number of staff in all departments at the right time? Are all products placed in the right way? Which products should be supported through marketing campaigns? How successful was our last promotion? How many check outs should be open at what time? How effective are our shop windows? In which products are our customers most interested in? And so on. To answer all these questions easily and quickly, the new retail software PriVendo has been installed at Merkur. This software counts customers in different areas at different times and detects how long customers stay in store, in a department or in front of a product. Furthermore, it can differentiate if a customer is interested or even engaged in a product. Results are presented clearly in form of heat maps, hot spots, diagrams or tables. With these information queues can be managed, staff plans can be made, marketing campaigns can be evaluated and planned, products can be (re)placed, shop windows can be designed and a lot more. Improve customer satisfaction & realise new marketing campaigns After implementing PriVendo with the help of some 360° sensors Merkur could improve customer satisfaction significantly by replacing products and realising new marketing campaigns adapted to the requirements of their customers. Saša Percic – head of sales – confirmed that the results are very important for the marketing and human resource department as well as the sales team and management. Furthermore, Percic underlines the easy handling of PriVendo and the rapidly available results.
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