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Traka appoints Stephanie Hensler as International Channel Manager

Published on 29 July, 2013
Stephanie brings strength and depth in building OEM and distributer channels
Stephanie has successfully built ASSA ABLOY Americas enterprise access control OEM business over a 5-year period

Traka plc continues to strengthen its global commercial team with inter-company appointment from ASSA ABLOY America. Traka plc, a leading developer of intelligent key and asset management solutions around the world continues to match the growth of its business with the appointment of Stephanie Hensler as International Channel Manager, previously Director EAC OEM Sales with ASSA ABLOY Americas. Stephanie brings strength and depth in building OEM and distributer channels having successfully built ASSA ABLOY Americas enterprise access control OEM business over a 5-year period. Stephanie’s commercial acumen is built upon a successful career through progressively senior roles in product management with blue-chip software and systems companies including CBORD/Diebold Inc., Bioscrypt and Agile1.

“Having managed the North American and International Channels based in the USA I am very excited at the opportunity of relocating to the UK and building Traka’s partner relationships in the Europe, Middle and Far East” Hensler explained. “Traka has had tremendous growth in the UK and USA and, being part of ASSA ABLOY for a year, we really need to use our strengths to capitalise on our EMEA growth, a challenge that I am relishing.” 

Brenda Taylor, global sales and marketing director of Traka, commented: “It is a significant coup for us to have Stephanie join our team and an endorsement of ASSA ABLOY’s commitment to supporting Traka’s growth. We are delighted she is joining and her experience will be invaluable in helping us deliver the next chapter in Traka’s growth strategy.


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