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Geutebruck video security solutions secure Stadt-Parfümerie Pieper outlets in Germany

Published on 11 August, 2014
Geutebruck's video security system is in operation 365 days a year, 24 hours a day
Geutebruck's video security system is in operation 365 days a year, 24 hours a day

If it has value, it will be stolen. This holds especially true for luxury and lifestyle products. For this reason, Geutebruck provides security solutions for Stadt-Parfümerie Pieper outlets, Germany's largest owner-operated perfume chain.

Founded in 1931 as "Seifen Pieper", today the company offers a wide range of branded products. None of the big names are missing. The 130 perfumeries sell the highest quality products, presenting perfume, cosmetics, toiletries and extensive beauty accessories in an attractive setting. The offer is not only popular, but also very "hands on" and thus relatively easily stolen. The company has tackled this problem with a video security concept that is based on deterrence as well as the efficient resolution of theft. Wellmann security technology has designed a modern security concept for this application, which was transferred relatively easily to all stores. The majority of the projects is now complete, all others are in the works.

On average, 10 to 16 Geutebruck cameras were installed in each perfumery. Each camera was positioned to capture critical areas. This is not done secretively, but rather as ostentatiously as possible! As soon as customers enter the store they see the multi-monitor operation in the entrance, providing an effective deterrent to potential thieves.

10 to 16 cameras were installed
in each perfumery. Each camera
was positioned to capture critical
areas as ostentatiously as possible

Geutebruck's video security system is in operation 365 days a year, 24 hours a day. To ensure that images are recorded at the right time, the recordings are initiated based on events. This tool is called "Activity Detection". The images are stored locally on reporter, Geutebruck's business surveillance system. If an incident occurs, the security control centre at the company's headquarters can retrieve data remotely. In this case, image analysis tools facilitate the retrieval of relevant sequences. Credit card fraud, for instance, is a relatively common occurrence. Every policy inquiry with date, time and location initiates a search procedure that quickly provides clear results. The corresponding video sequence is found quickly and is provided to the police on a data storage medium. The images make it possible to identify the offender and provide proof of the payment process at the EC terminal. Because the video data is tamper-proof and is admissible in court, the situation can get uncomfortable for the crooks. In this case, smiling when "paying" does little to help.


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