Published on 23 January, 2012
|Fermax will be represented at the Dubai Fair by Sergio Maestre, Jeremy Palacio and Ricardo Ebri
Intersec, the Dubai Trade Fair dedicated to security which has become a don’t-miss rendezvous for half the world's experts, was the venue chosen by Fermax to present their latest new developments. These technologically advanced and aesthetically impeccable products are very well received and have helped to secure interesting contracts and strengthen the commercial ties the Spanish manufacturer maintains in the area.
The new features from Fermax spoke for themselves at the 14th edition of the Dubai security fair. It was time to introduce a new family of video entry terminals FERMAX is developing, with the market launch scheduled for this year.
A high-performance slim monitor with capacitive buttons and a 7 or 3,5 inch screen created to become part of all types of homes and premises, providing them with a mid-high range image focused on interior design. And the surprise came with LYNX, the IP video door entry system presented by Fermax along with the VIVO monitor, an exclusive terminal featuring a capacitive screen and cutting-edge design interface. The brand is set to unveil more information on these developments at the main trade shows it is taking part in this year.
With its new proposals, Fermax has shown once again that the pathways of technology and good design lead to the best customers around the world. Attending the Dubai Fair, with its enormous commercial appeal, were the leading experts in security from the Middle East, North Africa, Russia and its satellite countries and India. In total more than 22,000 professional visitors from 50 countries among which Fermax has a twofold objective: meeting the area’s trading partners to strengthen relationships and establishing new contacts.
With its new proposals, Fermax has shown once again that the pathways of technology and good design lead to the best customers around the world
The closure of large orders for projects in the area shows that the expectations were fulfilled. Fermax was represented at the Dubai Fair by Sergio Maestre, Jeremy Palacio and Ricardo Ebri, from the international trade team; along with them were Milind Kalushte, Mathews Chandy and Jehangir Postwalla, Fermax representatives in the region.
In addition to acting as hosts at the fair, the working group hosted a dinner for all trading partners at the Al Qasr, where Sergio Maestre, International Sales Director, honoured the YAAC Company from Yemen. This company’s CEO received a plaque identifying them as the leading trading partner for Fermax in the Middle East in 2011.
Fermax has been working in the area out of Bahrain and Dubai and will continue to reinforce its presence in an area where the security sector is an important factor and significant growth is expected for the coming years.