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Panasonic announces new Panasonic Authorised Reseller Program

Published on 23 October, 2012
Panasonic’s new program creates alignment between the Panasonic sales force and its channel community
Panasonic aims to provide competitive advantage to loyal and high-performing resellers of its B2B product solutions

Panasonic, a leader in delivering technology solutions for government, enterprise and SMB markets, recently announced its new Panasonic Authorised Reseller Program. It is the first cross-product category, comprehensive program at Panasonic System Communications Company of North America and was formed with the objective of providing a competitive advantage to loyal and high-performing resellers of the company’s vast portfolio of B2B product solutions. The new program creates alignment between the Panasonic sales force and its channel community, provides a consistent program experience for all authorised resellers, and offers valuable incentives relevant to each type of partner, product and addressable market. The program also helps promote top performing resellers to the end-user market.

“Built to support our sales strategy, our new Authorised Reseller Program will offer participating resellers potential access to all Panasonic B2B technologies, under a consistent set of terms and conditions,” said Bill Brennan, senior director, channel sales - resellers, Panasonic System Communications Company. “The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources. These core program elements will give our partners what they need to grow their business and equip their customers with a technology solution for nearly any application.”  

In April, Panasonic underwent an organisational change in North America which created a new B2B solutions company, Panasonic System Communications Company of North America. The new company’s portfolio contains a diverse set of solutions, including unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, high definition visual conferencing, visual communications (professional projectors, displays, digital signage) and HD and 3D video production, intended for a wide array of end users and applications.  

“The new program will offer our partners greater program consistency, access to new solutions, and more in-house channel resources..."

Additionally, Panasonic grew its channel sales, marketing and support organisation by approximately 20 percent to better serve the channel community. This increased personnel support, combined with the new program, demonstrates Panasonic’s continued commitment to its channel partners.

As the program is rolled out in the coming months, resellers will enjoy new program benefits including a new Panasonic System Communications Company of North America Partner Portal, containing all technology, solutions, and program information across the entire product portfolio.  Additionally, resellers will receive medal levels, which will qualify them for unique marketing opportunities. A reseller’s medal level will equate to positioning, requirements and incentives. Resellers will also benefit from consolidated operations and greater cross-product support to help them sell technologies and solutions – all derived from the formation of one Panasonic B2B company.

Panasonic officially unveiled the new Authorised Reseller Program to the company’s premier reseller and distributor partners at the Panasonic Solutions Partner Summit 2012 taking place this week at the Sheraton Wild Horse Pass Resort & Spa in Phoenix, AZ.


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