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Sony exhibiting HD (High Definition) CCTV portfolio at Security Essen 2010

Published on 7 October, 2010

Sony introduces its new series of HD cameras

At the Security Essen show, Sony Professional is reinforcing its leadership of the HD IP security camera market by exhibiting its extensive solutions portfolio. The HD range has been bolstered by ten new product additions following recent launches at IFSEC. The expanded portfolio includes five new full HD E series cameras and five HD and Full HD X series cameras. Through the introduction of these new models, Sony has completed its HD and full HD line-up, which now stands at 28 products for a variety of indoor and outdoor uses.

Bruno Winnen, Head of Video Security for Sony Professional said: "HD remains a key focus for Sony and the solutions we are showing at Security Essen 2010 demonstrate Sony's understanding of the security market as the industry continues on its move from analogue to IP. HD has the potential to transform the security industry but to date this opportunity has not been fully tapped."

Sony's most recent HD/full HD range consists of three different series. The V series is top of the range and offers the highest picture quality. This series is ideally suited for transport and city surveillance customers, as it incorporates Sony's View-DR technology. This pioneering technology overcomes the common problems associated with strong backlighting especially in entrances, by offering one of the widest dynamic ranges (130dB) in the market; even images that are recorded with strong backlighting appear clear and visible.

While the E series is a standard range that offers strong HD picture quality for general applications, such as office buildings, education institutions, banks and the healthcare industry. Finally, the X series is an entry level range offering simplicity and cost efficiency for smaller applications, such as retail outlets and residential dwellings. It is only with this breadth of technology that Sony can offer an HD solution to suit every application and installation scenario.
Sony demonstrates its leadership of HD security with extensive range of 28 HD/Full HD cameras
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The SNC-DH180 also features an IR illuminator to deliver quality images even in absolute darkness (0 lux)

Market demand for HD IP products is growing; 45% of IP camera sold in 2010 in EMEA are expected to be high resolution cameras according to IMS Research. Market research suggests that saturation will continue with 57% of IP camera sold in 2012 expected to be HD. Sony is driving adoption of HD IP technology by offering the most comprehensive HD/full HD range in the market.

With the available Sony portfolio of solutions there has never been a better time to adopt an IP infrastructure. The range includes HD cameras suited to small business environments such as independent retail shops right up to large multiple camera scenarios, such as sporting stadiums. Sony remains the only technology provider capable of delivering both the cameras and the additional technology features which enable customers to realise full value from their investments.

With the available Sony portfolio of solutions there has never been a better time to adopt an IP infrastructure

Winnen, commented: "With Sony's ever growing range of HD cameras, we are now able to offer customers a complete HD security solution, from the initial image capture to playback, regardless of the recording scenario. When combined with our HD compatible recorders and HD display units, we have a unique advantage over our competitors who still only offer a limited range of HD technology."

XDNR (excellent dynamic noise reduction) for clear images without motion blur under low illumination

Sony is pleased to introduce the SNC-DH180, a powerful new addition to its network HD camera line-up. This vandal-resistant, wide dynamic range camera is designed with a built-in infrared (IR) illuminator. As a dual-stream network camera, it supports H.264, MPEG-4, and JPEG compression formats, and delivers excellent picture quality in HD 720p resolution at 30 frames per second (fps). Incorporating the new Exmor™ CMOS image sensor from Sony, which is specially designed for surveillance applications, this rugged camera features Sony's latest image-enhancement technology, View-DR, which demonstrates an extremely wide dynamic range. The SNC-DH180 also features an IR illuminator to deliver quality images even in absolute darkness (0 lux). Along with a host of superb features such as DEPA™ Advanced, PoE, a built-in heater, and the Easy Focus/Easy Zoom function, the SNC-DH180 mini dome network camera is ideal for the most demanding surveillance applications.

With a total of 28 HD products on the market, Sony is the industry leader in the provision of HD CCTV technology. Its impressive portfolio provides a full range of powerful HD solutions including cameras, SNT Encoders, NSR recording, RSM monitoring software solutions and displays.

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