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Axis appoints new Regional Marketing Manager for UK and Nordic markets and Regional Business Development Manager for Northern Europe

Published on 13 January, 2014
Dominic and Daren’s appointments will form part of a strategic move to strengthen Axis’ regional sales and marketing provision
Dominic and Daren’s appointments will form part of a strategic move to strengthen Axis’ regional sales and marketing provision

The global market leader in the network video market, Axis Communications, is gearing up for continued growth in 2014, with a key new appointment and a promotion to its senior management team in Northern Europe.

Dominic Jones joins Axis as Regional Marketing Manager and will be based in Watford. Prior to joining Axis, he spent two years with Samsung Techwin Europe as European marketing manager. In his new role, Dominic will be responsible for overseeing all marketing activity conducted by the company throughout the UK and Nordic markets. He will play a significant part in helping Axis maintain its market leading position.  

Commenting on his appointment, Dominic said: “Axis has a reputation as a fast growing, entrepreneurial company, with an open-minded culture. The business has a history of delivering innovative solutions that create new opportunities for all its partners and this is something I hope to build upon in 2014.”

Also moving into a new role is Daren Lang, who has been a key member of the Axis UK Sales and Business Development Team for the last six years. He will now assume the role of Regional Business Development Manager, Northern Europe, with responsibility for driving convergence in industry segments and strengthening the Axis ADP, TPP and A&E programs for technology partners and consultants.

I look forward to the challenge
of my new role, growing the
business development team
and increasing Axis’ presence
across a wider section of
market segments

Daren said: “Both the people and the culture at Axis are very special and I am proud to be part of such a fantastic team. I look forward to the challenge of my new role, growing the business development team and increasing Axis’ presence across a wider section of market segments. It’s our ambition for Axis to be recognised worldwide as the brand of choice for video surveillance.”

Dominic and Daren’s appointments will form part of a strategic move to strengthen Axis’ regional sales and marketing provision to help meet the rapid growth in demand for Axis products.

Atul Rajput, regional director, Northern Europe, added: “We’re delighted to welcome Dominic and Daren into their new roles. Axis has always strived to offer ‘best in class’ support for its wide network of loyal partners and leverage those relationships to deliver best of breed solutions. The expansion of the Northern Europe division will help us to continue to support our channel in focussing on cost effective solutions that deliver real business value for our customers that not only raise the bar for safety and security, but also positively impact operations and business processes.”


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