Published on 17 August, 2011
| Samsung ranked #6 in market share among top companies supplying cameras|
Samsung Techwin America's recent aggressive moves in the North American and Latin American markets have resulted in higher market share numbers as reported by IMS Research. The latest IMS reports show Samsung breaking into the Top 10 companies in overall market share in the competitive realm of video surveillance equipment in the Americas. Samsung is also now ranked #6 in market share among top companies supplying video cameras to the market.
In addition to confirming Samsung's latest successes providing performance and value in the Americas market, recent IMS Research also places Samsung as the #2 global market leader. "Market share growth is just one indication of our ongoing success in the video surveillance market in the Americas," said Frank DeFina, Samsung's Senior Vice President of Sales and Marketing, North America. "We have also seen many exciting successes as we have changed how we do business in the market. Samsung now approaches the market with a more aggressive, unified stance; and the dominance of Samsung as a global company is squarely behind every aspect of our business expansion in the Americas."
Since unifying its video surveillance products under the "Samsung" brand in the Americas, the company has worked to establish Samsung as a predominant and comprehensive supplier of security systems including video surveillance, access control, intrusion detection and alarm systems. Samsung's expansion in the Americas has been built on the global supplier's ongoing commitment to technology leadership, which includes a refined focus on development of new analog and network DSP chipsets equipped with differentiated core algorithms to empower video products with additional features and superior performance.
Samsung has also expanded its staff in North America and Latin America with the addition of several highly qualified, high-profile managers, augmented sales and marketing resources, streamlined its distribution channels, enhanced the integrator network, and focused attention on key vertical markets to ensure rapid growth.