Published on 22 October, 2009
|The Siqura brand has experienced a widespread market success since its introduction in 2006|
Optelecom-NKF, Inc., (NASDAQ:OPTC-News) a leading global supplier of advanced video surveillance solutions, recently announced that all products developed and distributed by the company will use the Siqura® brand name as of January 1, 2010.
The Siqura registered trademark was adopted in 2006 to distinguish Optelecom-NKF's IP product line, even as the company's fibre products continued to be marketed under the Optelecom-NKF brand name. Since its introduction, the Siqura brand has experienced widespread market success.
Siqura achievements are due, in part, to Optelecom-NKF's unique ability to offer both IP and fibre video network solutions, a benefit to many cost-conscious customers. Hybrid systems make it possible to incorporate the best features of both technologies, allowing customers to maximise the return on investment in their existing systems while leveraging the advantages of IP-based video.
"Integrating all of our products that collect, transmit, and transform video and data will help us position a portfolio of solutions that deliver actionable information."
"The extension of the Siqura brand to our entire product line broadens the reach and definition of our technology across each of our key markets," said Dave Patterson, Optelecom-NKF's president and CEO. "Integrating all of our products that collect, transmit, and transform video and data will help us position a portfolio of solutions that deliver actionable information. Our goal is to provide technology to support each phase of the security lifecycle: To prevent, detect, respond to, and investigate incidents. Siqura solutions address these phases through a practical, market-focused approach."
Now offering complete solutions under the Siqura brand name, the company launched a new advertising campaign on October 19, 2009: "Siqura: Taking the Drama out of Life." The promotion will feature a series of light-hearted advertisements demonstrating different ways Siqura solutions help to make the world a safer and more pleasant place to live. The company will also apply the Siqura logo to all Optelecom-NKF products as part of its efforts to improve global awareness of our brand and to position it as a familiar, accessible, and reliable trademark.