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Network / IP - News

Milestone announces new appointments in Southern Africa and Saudi Arabia

Published on 10 April, 2014
Milestone also extended its reach in the Arabian Peninsula with a new hire dedicated to the Saudi Arabian market
Milestone has hired Michael Metcalfe as its Channel Business Manager for Southern Africa

Milestone Systems, the open platform company in IP video management software (VMS), has hired Michael Metcalfe as Channel Business Manager for Southern Africa and Ahmad Saleh Al-Haider as Channel Business Manager for Saudi Arabia.

"In response to the sharply rising demand for open technology video solutions in the area, we are ramping up the Milestone organisation in Southern Africa. I am delighted that we have Michael joining Milestone Systems as Channels Business Manager for Southern Africa. His long experience with distributors is perfectly suited to address the possibilities our distribution partners have growing their business. Michael will be at IFSEC SA and several other local events," says Peter Biltsted, Sales Director, Middle East & Africa, Milestone Systems.

Michael Metcalfe has more than 10 years’ experience in distribution and Channel Development. He has been employed by the largest South African Distributor, Tarsus Technologies and most recently held a position as Sales and Business Development Manager from another large distributor, Duxbury Networking, before joining Milestone.

"I am thrilled to be at Milestone Systems as this position enables me to listen and react to the business needs in the Milestone partner community. I am looking forward to strengthening the existing relationships with our partners and widen the reach of the Milestone brand in Southern Africa by making use of my previous experiences in the channel business model," says Michael Metcalfe.

"I am thrilled to be at Milestone Systems
as this position enables me to listen
and react to the business needs in
the Milestone partner community"

Milestone focus on relationships with Saudi Arabia partners and customer

Last month Milestone also extended its reach in the Arabian Peninsula with a new hire dedicated to the Saudi Arabian market.

Peter Biltsted, Sales Director, Middle East & Africa, for Milestone Systems, says: "I have the pleasure and honour of welcoming Ahmad Saleh Al-Haider as new Channel Business Manager for Saudi Arabia. He will accentuate Milestone as a local company that is honoured by the attention we are getting from our highly esteemed customers in the country. Ahmed has gained valuable experience in supporting and strengthening sales in Saudi Arabia in his previous positions at other international companies."

Ahmad Saleh Al-Haider has a background in Engineering and Sales from the IT Industry, having held a position as manager at SBM (Saudi Business Machines) for more than eight years and lately had his own consulting company for IT and infrastructure projects in Saudi Arabia.

"I am excited to be part of an organisation that is truly innovative and consistently striving to bring the advantages of open platform video technology to partners and customers. As a Saudi national, I am dedicated to developing the partner channel further and interacting with users on their terms," says Ahmad Saleh Al-Haider.


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