Published on 11 February, 2013
The multi-language “next generation” campaign is appearing across a range European titles and outlets
IDIS has rolled out a new advertising campaign featuring its next generation high-definition (HD) video surveillance due for launch in May at IFSEC International.
The multi-language “next generation” campaign is appearing across a range European titles and outlets through a series of full-page print and on-line banner advertisements. The series includes striking images that reflect IDIS’s innovation and game changing next generation HD video surveillance solutions. At the heart of the campaign, is the DirectIP framework providing simplicity and usability, previously only associated with installing and operating analogue systems.
At the same time, the campaign speaks to the rich history of IDIS leading the surveillance market with a commitment to innovation coupled with unrivalled quality, reliability and performance. It is this passion, which has made IDIS the world’s leading DVR manufacturer with over 1.7 million installations.
Mr Brad Kim, Product Planning and Marketing Manager, IDIS, said, “We have designed the campaign to educate the industry to what is possible using our next generation DirectIP™ solutions. We have removed the complexities associated with networks, IP devices and HD surveillance to deliver an end-to-end cost effective solution with the performance, reliability and flexibility synonymous with IDIS products. The campaign further cements our commitment to the European market and continued investment in local infrastructure and operations.”