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Broader range of vertical markets show increasing video surveillance needs

Hikvision USA enjoyed tremendous success in 2015, thanks in part to the continued growth of the security industry.

As we see a broader variety of vertical markets showing an increasing need for video surveillance, security vendors must be versatile in their product offering. The products themselves must be highly scalable and must provide high performance at a competitive price.

Hikvision has been able to accomplish all of these things with a product suite that includes high definition analogue, affordably priced IP with a robust set of features, and our top-tier cameras and recorders that offer high resolution, high compression, and a full suite of VCA capabilities.

Targeting specific market needs

In short, we are seeing that there is no vertical market that does not present a need for video surveillance, so Hikvision is diligent in addressing the diverse needs of each market, from SMB to enterprise. The cutting edge technologies such as 4K and H.265 always attract attention, but we need to be prudent and make sure we are offering our customers the solutions from which they will see the greatest benefit.

In 2016 we expect to see growth in both SMB and enterprise. Schools, banks, and retailers will benefit from the cost effectiveness of high definition analogue. The safe cities, commercial, and transportation markets will continue to use video surveillance for security as well as operational purposes. They are looking for a system that can be integrated easily with other systems so they are not tied down to a single set of products that may or may not meet their needs down the road.

See the full coverage of 2015/2016 Review and Forecast articles here

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