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Network / IP - News

Mission 500 to launch aggressive integrated marketing campaign in January

Published on 26 January, 2012
The goal of the campaign is to get every security professional and/or their employer to sponsor at least one child
This 5K run/2K walk will take place at ISC West on March 29, 2012

Mission 500, a non-profit initiative focusing on the security industry and dedicated to serving the needs of children and communities in crisis, is launching an aggressive integrated marketing campaign beginning in January 2012 media. For the first time, Mission 500's media partners have joined in offering their support in the form of over US$125,000 in print and electronic media placements to support this important cause.  

Media for the marketing programme is being supported by SDM, Security Magazine, Security Products, Security Systems News, Security Technology Executive, Ventas de Seguridad, Seguridad en America and their respective web pages and portals. Other publications who are interested in lending their support to this cause may contact LRG Marketing Communications for further details.

The goal of the campaign is to get every security professional and/or their employer to sponsor at least one child through World Vision's child sponsorship program. Only $360 per year (tax deductible) helps feed, clothe, educate and provide health care for a child in need. By ISC West  2012, the campaign aims to provide for at least 250 new children. 

Additionally, participants in the 2012 Security 5K will be able to set up their own customised fundraising pages as individuals so they too can lend their support to this effort, and sponsor more children. 

This 5K run/2K walk will take place at ISC West on March 29, 2012. The Security 5K/2K is the first charity-driven event at an ISC Expo conceived to engage corporate sponsors as well as individuals within the industry.


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