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Network / IP - Case Studies

VIVOTEK gives Kindo Bakery insight into customer behaviour

Kindo Bakery is the largest bakery chain in Vietnam
A large amount of VIVOTEK network cameras were deployed in the Kindo Bakery chain stores
Mission

Kindo Bakery is the largest bakery chain in Vietnam with over 60 branches in operation across the nation. In order to improve customer satisfaction, the manager wanted to manage the stores in a more efficient way, including staffing, display of commodities, etc. The manager was struck by the idea of installing a surveillance system so as to understand customers' shopping behaviour and then develop business strategies to optimise the store management. With the advice from VIVOTEK's Vietnamese distributor Taitouch, a large amount of VIVOTEK network cameras were deployed in the chain stores.

Solution

Due to the small area of each chain store, the easy-to-use IP7133 and PT7135 network cameras were selected. The PT7135s were installed to offer an overview of the entire store with their pan/tilt capability while the IP7133s were aimed to monitor customers in key spots including the counter, the commodity shelves and the entrance. Both of the IP7133s and PT7135s come with a compact, stylish design that blends into the decor so customers do not feel intimidated during shopping. Also, the cameras provide 3G support, allowing the manager to keep an eye on any of the stores without travelling to and fro.

Achievements

With VIVOTEK network cameras, Kindo Bakery is able to collect customer information such as their buying patterns and use it in business strategy development, for example, rearranging the store layout to make commodities more accessible to customers and improve customer circulation. "VIVOTEK's IP surveillance system really cuts the mustard," said manager of Kindo Bakery. "Many customers have told us how they admired our changes in the stores. We are glad that we chose VIVOTEK to share the workload of our staff. This is more efficient and productive than requiring our staff to observe customer behaviour daily."


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