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Brazil is the new hotspot for the electronic security systems market, reports SIA

Published on 15 October, 2010

SIA present the Brazil Security Market Report 2010
The main driver for the Brazilian security market has been an increase in property crime
The Security Industry Association (SIA) has released a web-based update to its highly-popular 2007 report on the Brazil electronic security market.

The Brazil Security Market Report 2010 Update - available in both English and Portuguese - offers a comprehensive look at the market for security and life safety products in one of the world's fastest growing economies. The report offers a user-friendly interface accessible from any computer with an Internet connection; downloadable data on product penetration, market forecasts, economic conditions and much more that can be sorted and analysed to meet individual needs; and user-definable graphs and charts.

Among its key findings:

  • The size of the Brazilian electronic physical security market is estimated to have been $360 million in 2009 and is expected to grow to $1.1 billion by 2016.
  • The main driver for the Brazilian security market has been an increase in property crime. Two major sporting events - the 2014 FIFA World Cup and the 2016 Summer Olympics - and the exploration of pre-salt oil fields will fuel the growth of the market during the next decade.
  • The shares of various segments of the market for 2009 were:
    1. Video Surveillance - 36.4 percent
    2. Physical Access Control - 21.1 percent
    3. Intrusion Alarms - 20.6 percent
    4. Electronic Article Surveillance - 13.6 percent
    5. Fire Detection and Suppression - 8.3 percent
  • Approximately 86 percent of the demand for electronic security products in Brazil comes from the non-residential sector, which includes government and its institutions as well as private sector industries.

The data in the report will be updated twice a year, giving users an ongoing look at the market that can illustrate new developments, trends and opportunities.

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