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Essentra retains DRS Marketing services to raise market awareness of its product portfolio

Published on 21 February, 2014
DRS Marketing’s activities are entirely focussed on the security industry and it is therefore the ideal B2B agency to support us in Essentra’s endeavours

Essentra’s product management team is currently overseeing the introduction of an even broader product range

Essentra Security, the UK’s leading specialist distributor of ID systems, printers and accessories, has retained the services of DRS Marketing Ltd to assist in the implementation of a marketing plan to raise greater market awareness of its fast growing product portfolio.

“DRS Marketing’s activities are entirely focussed on the security industry and it is therefore the ideal B2B agency to support us in our endeavours to shout much louder about our capabilities, as well as our successes and achievements,” said Sue Woodcock, Marketing Manager of Essentra Security. “David Solomons of DRS Marketing will help us implement a PR campaign over the coming months to ensure that a much wider audience is aware of what we are doing to maintain our position as the preferred choice for ID systems, printers and accessories.”

Following on from the major investment in a new distribution centre in Banbury which opened for business in 2013 and has the capacity for over 5,000,000 stock items, the Essentra Security’s product management team is currently overseeing the introduction of an even broader product range with a wider choice of ID accessories and options, plus new software for card design, data management and production.

In 2013, Filtrona plc was re-branded as Essentra plc and following this move all Essentra plc companies were also re-branded including Securit World, which became Essentra Security. Essentra, an abstract name, was specifically chosen to capture what each of the group’s businesses manufacture and distribute; namely millions of essential products and components which often play a critical enabling role in the businesses of our customers.

“Essentra Security has a great story to tell and I am naturally delighted to be entrusted to help it build on the very good relationships it already has with the security trade press,” said David Solomons, Director of DRS Marketing Ltd. ‘In the process I will be endeavouring to underscore Essentra Security’s excellent reputation for offering the highest levels of pre and post sales support which makes the process of purchasing ID solutions virtually effortless.”


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