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| HDcctv will show a strong trend in the video surveillance market as predicted by IMS Research |
The HDcctv Alliance was formed in 2009, with the core objective being to develop and manage the definition of an open standard for the transmission of high definition closed-circuit television (HDcctv) using industry standard coaxial cable. HDcctv technology is built upon the HD-SDI standard pioneered in the professional broadcast market.
In terms of sales, 2010 was a muted year for HDcctv branded products due to low product availability. However, IMS Research predicts that HDcctv will be a strong trend impacting the video surveillance market in 2011 as vendors begin to release HDcctv compliant products. Two key proponents of the HDcctv standard, Speco Technologies and Everfocus Electronics, have both announced that they intend to begin shipping HDcctv certified products in early 2011.
Furthermore, the majority of the current membership of the HDcctv Alliance is comprised of OEM/ODM manufacturers and many of these vendors expect to begin shipping HDcctv products to various video surveillance "brands" during 2011.
Whilst IMS Research predicts that the adoption of HDcctv certified products will not impact the adoption of network video surveillance equipment in the short term, there is potential for it to do so in the long term. HDcctv products are initially forecast to gain traction in the retrofit market where coax transmission remains common. The significant OEM/ODM membership that the HDcctv Alliance has assembled could make HDcctv a viable replacement for SD analogue equipment in the long term.
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