iDenfy, a globally recognised pioneer in regulatory technology specialising in identity verification (KYC), anti-money laundering (AML), and business verification (KYB), introduced its new KYC solution for Shopify merchants.
The new app is listed on Shopify as a user-friendly, no-code solution for Shopify users who don’t want to build an ID verification solution from scratch.
Automated verification system
iDenfy’s integration provides online businesses with an automated verification system that ensures compliance while reducing fraud risks, helping save time and costs on integration and KYC management.
The alarming rise in e-commerce fraud, with losses exceeding $44.3 billion in 2024 alone, underscores the urgent need for more robust verification methods.
iDenfy's KYC app
Shopify store owners can now offer customers the ability to download iDenfy's KYC app
Traditional approaches such as basic age gates, where a user checks a box agreeing they’re “of age”, or manual document reviews, which require hiring skilled personnel, are no longer effective or efficient against sophisticated threats like deepfakes, stolen identities, and synthetic fraud.
Shopify store owners can now offer customers the ability to download iDenfy's KYC app directly from the Shopify Store.
New AI-powered identity verification
According to Domantas Ciulde, the CEO of iDenfy, e-commerce platforms need the checkout process to be as quick as possible, and with age-restricted service providers or those who sell items like alcoholic drinks online, this can be an issue: “Our plugin on Shopify will solve the hassle for merchants that are looking for a KYC solution that does both, ensures a good user experience and KYC compliance.”
When a user attempts to purchase age-restricted products or high-value items, the system asks to verify the customer's face. This new AI-powered identity verification plugin offers Shopify merchants a secure, scalable, and fully automated user onboarding that is able to verify customers in real time while effectively preventing fraud, such as unauthorised transactions, before they occur.
Reliable ID verification system
The integration process is designed with simplicity in mind, requiring no coding expertise
The integration process is designed with simplicity in mind, requiring no coding expertise. Merchants can activate KYC checks directly through Shopify's admin panel, making advanced fraud prevention accessible to businesses of all sizes.
For sectors like e-commerce, according to Domantas Ciulde, this is very important, as some Shopify merchants are small businesses that don’t have the internal infrastructure for automating compliance processes but still need a reliable ID verification system.
Automated ID document
For businesses selling age-restricted goods such as alcohol, tobacco, or CBD, as well as high-value items like electronics, luxury products, or pharmaceuticals, reliable identity verification is not just a security measure but a legal necessity.
iDenfy's solution addresses this need by combining automated ID document checks with biometric facial recognition, ensuring that every shopper is genuine and properly verified before completing a purchase.
Instant ID recognition and extraction
A key feature of iDenfy's solution is its advanced biometric face matching
iDenfy's technology delivers instant ID recognition and extraction, capable of reading and verifying over 3,000 identity documents, including passports, ID cards, driver's licences, and permits, from more than 200 countries and territories.
A key feature of iDenfy's solution is its advanced biometric face matching. Using sophisticated 3D face mapping technology, the system confirms that the user is physically present during verification, effectively preventing attempts to bypass security with photos, videos, masks, or deepfakes.
Capabilities of iDenfy's system
These real-time fraud prevention capabilities of iDenfy's system allow merchants to flag suspicious identities before transactions are completed.
The system proactively prevents fraudulent transactions by requiring customers to verify their identity at checkout, either by scanning a QR code with their smartphone for high-quality facial authentication or using their current device if the camera meets verification standards. This dual-approach ensures robust fraud prevention without compromising user convenience.
KYC and age verification requirements
The AI-powered verification can be completed in under 3 minutes to reduce time friction
For global compliance, the solution automatically enforces KYC and age verification requirements by cross-checking government-issued ID data (including birthdates and document authenticity). This eliminates the need for error-prone manual reviews while ensuring adherence to regional regulations.
This method significantly reduces chargebacks, false declines, and the workload associated with manual reviews, helping businesses to maintain secure operations while optimising the best customer experience. The AI-powered verification can be completed in under 3 minutes to reduce time friction for legitimate customers while blocking fraudulent attempts to bypass the verification process.
Importance of advanced verification
Domantas Ciulde, CEO of iDenfy, emphasised the importance of advanced verification in the e-commerce landscape: "E-commerce fraud is evolving rapidly, and outdated verification methods can't keep up."
"Our Shopify integration gives merchants an all-in-one fraud prevention solution that combines AI-powered ID checks with biometric authentication. The result is fewer chargebacks, higher customer trust, and seamless compliance with global regulations."
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