HID Global, a pioneer in trusted identity solutions announced the acquisition of Brazilian manufacturer and reseller of RFID hardware, ACURA. The acquisition enhances HID Global’s RFID portfolio while expanding the company’s presence and relevance in Latin America.
RFID applications
The addition of ACURA provides HID with an added operations and manufacturing footprint in Brazil, highlighting the company’s commitment to solidifying its business in key markets.
Founded in the late 1990s, ACURA quickly became a manufacturer and reseller of RFID hardware products in Brazil, primarily targeting enterprise, industrial, logistics, transportation, and retail applications for large-scale customers such as Ambev, Cargill, Sensormatic/JCI, Nike/Centauro, Fleetcor/Sem Parar, Mercedes Benz, Honda Motors, HP, ArcelorMittal, and Vale SA, the largest producer of iron ore and nickel in the world.
One-stop-shop RFID
The company’s portfolio includes low-frequency, high-frequency, and RAIN RFID readers, as well as tags, antennas
“As the RFID market expands globally, our ambition is to grow alongside it by increasing our relevance to customers in all locations,” said Bjorn Lidefelt, EVP and Head of HID Global. “The addition of ACURA to the HID family is another important milestone in our journey to become the market leader of RFID technologies, including in Brazil and Latin America.”
With the Latin American RFID market continuing to grow, this acquisition will allow customers to have a one-stop shop for RFID components and products, locally. The company’s portfolio includes low-frequency, high-frequency, and RAIN RFID readers, as well as tags, antennas, biometrics terminals, and printers.
Locally-tailored RFID solutions
“ACURA’s decades of experience in the region, solid product knowledge, and trusted advisor position is invaluable to HID,” said Marc Bielmann, HID Global’s Senior VP and Managing Director of Identification Technologies.
“This strategic acquisition will broaden HID’s RFID portfolio and improve our competitive advantage since we will be able to offer a new selection of locally-tailored RFID products and solutions. There is no better way to meet the unique customer requirements in the region and strengthen HID’s position in such a thriving market.”
Electronic identification
“We have always strived to be a market-leading electronic identification company in Brazil and Latin America, and this acquisition marks a new, exciting chapter in our history,” says Marcos Honda, ACURA Founder & CEO. “Now that we’re part of HID Global, we take our long-term commitment to lead the Latin America RFID market and develop next-generation RFID solutions to the next level.”
ACURA will continue its operations as a separate Business Unit within the Identification Technology Business Area at HID Global. Headquartered in São Paulo, Brazil, with a manufacturing facility in Extrema, in the state of Minas Gerais, ACURA has approximately 80 employees.
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