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ISC West

ISC West 2019: what's new in physical security's biggest global tradeshow?

Larry Anderson
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ISC West continues to innovate and adapt to the changing needs of the security marketplace. In 2019, there will be 200 new exhibitors, 100 new speakers and an expanding mix of attendees that includes more end users and international attendees. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas.

Among the more than 200 new exhibitors on the show floor will be Dell Technologies, Resideo, SAST (a Bosch IoT startup), Belkin International, NetApp, Lenovo, Kingston Technology and many others. The event continues to see more and more solutions in the area of IoT/connected security, a surge in barrier/bollards exhibitors, an increased number of start-up companies, and an emphasis this year on stadium/major events security.

Plus, the new exhibit area of ISC West, Venetian Ballroom, will include a mix of solutions from mid-sized domestic and international companies, and is the home of the Emerging Technology Zone – back for its second year with 50-plus start-up companies expected.  The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas

“ISC West is no longer just about video cameras, access control systems and alarms,” says Will Wise, Group Vice President, Security Portfolio for Reed Exhibitions, which produces and manages ISC West. Embracing and stimulating the market dynamic of comprehensive security for a safer, connected world, solutions on display at the show reflect convergence across physical security, IT (information technology) and OT (operational technology).

The ISC West expo floor includes specialised featured areas such Connected Home, Public Safety & Security, Connected Security, Unmanned Security Expo and the Emerging Technology Zone. Plus, complimentary education sessions in the Unmanned Security Expo theatre will include topics such as drones, counter-drone solutions, ground robotics and regulations/policies that support autonomous technology.

This year’s event will feature more than 1,000 products and brands covering everything from video surveillance, access control and alarms/alerts, to IoT, IT/cybersecurity convergence, AI, embedded systems, drones and robotics, smart homes, smart cities, public safety and more.

ISC West 2019 attendee
The ISC West expo floor includes specialised featured areas such Connected Home and the Emerging Technology Zone 

Elevating the Keynote Series 

Over the past few years, ISC West has elevated its Keynote Series (open to all attendee types) to include more speakers and dynamic content covering relevant topics. Attendees should be sure to head to the Keynote room Wednesday and Thursday mornings at 8:30 a.m. before the expo floor opens at 10 a.m. 

Relating to attendance, ISC West continues to diversify and grow the attendee universe by attracting additional enterprise government end-users across physical and IT/OT responsibilities. The show also continues to attract and grow the channel audience, and there will be an increasing number of International attendees.

 “Years ago, ISC West was known exclusively as a dealer/integrator/installer show, but not anymore,” says Wise. “Today, the demographic mix continues to evolve as the event diversifies its product and educational offerings, embracing the current market reality of collaboration among integrators/dealers/installers, end-user decision-makers, and public safety and security professionals.”  When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities

Within the SIA Education@ISC West conference program, there are over 100 new speakers. Through ISC West’s strong partnership with the Security Industry Association (SIA, the Premier Sponsor of ISC), the SIA Education@ISC West program has expanded and become increasingly dynamic and diverse over the last three years. In addition, ISC West and SIA are hosting a Women in Security breakfast on Friday morning April 12th.  Women in Security is a new track for the education program.   

“Our attendance data reflects the demand for a mix of physical security integrator and end-user content, a balance of technical and management/strategic topics, and diverse topics incorporating IoT and cybersecurity/physical security convergence, and analytics expertise,” says Wise. “Last year was a record year for conference program attendance, and 2019 will yet again set new benchmarks.”

Mobile apps, information desks and ease of registration

ISC West is also focusing on the attendee experience. Need advice on what exhibitors are a fit for your business needs and interests? The Information Desk adjacent to the main expo entrance will provide customised recommendations based on the information attendees provided during the registration process.  Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website

Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website to research exhibitors and product categories, receive exhibitor recommendations that best fit business needs, review complimentary educational opportunities as well as 85-plus sessions from the paid SIA Education@ISC program. 

There are many networking opportunities being offered at the show this year. When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities. 

Whether attendees want to network with peers or customers at an awards ceremony (Sammy Awards, Fast 50, New Product Showcase Awards), Charity event (AIREF Golf Classic, Mission 500 Security 5K-2K Run/Walk), or an industry party (SIA Market Leaders Reception, ISC West Customer Appreciation Party at Tao), there are a variety of special events offered, all designed to help you make new connections. Make sure to check out the ISC West website for all the Special Events taking place at ISC West.

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