artius.iD, the global pioneer in secure, self-managed identity and decentralised ID management, has appointed Burton M. Goldfield, former President and CEO of TriNet Group Inc. (NYSE: TNET), to its Board of Strategic Advisors.
Bringing more than three decades of cutting-edge technology expertise to the business, Goldfield will provide high-level strategic advice to artius.iD as it continues to rapidly scale its cross-sector digital identity and cybersecurity offering to multinational corporations and small- and medium-sized businesses (SMBs).
Prior roles of Goldfield
A renowned business executive, Goldfield brings more than 25 years of expertise in technology
A renowned business executive, Goldfield brings more than 25 years of expertise in technology. He most recently served as President and CEO of TriNet Group for 15 years, steering the company to become a premier provider of comprehensive human resources solutions for more than 22,000 customers of small and medium-sized businesses (SMBs).
Prior to TriNet, Goldfield held pivotal leadership roles at companies including Rational Software (RATL), Hyperion Solutions (HYSL), and IBM Corporation (IBM). He holds a bachelor’s degree in biomedical engineering from Syracuse University and an MBA from Villanova University.
Demand for digital identity solutions
Goldfield joins the Board of Strategic Advisors at a time when SMBs are facing increasingly sophisticated and multidimensional cybersecurity threats, with HR systems being an especially popular attack vector. His deep understanding of the small- and medium-sized business ecosystem will put artius.iD in an unrivalled position to tap into the accelerating demand for digital identity solutions among SMBs.
Michael Marcotte, founder, Chairman, and CEO of artius.iD, said: "This is a pivotal appointment for artius.iD as we continue to pursue our strategic plan, and I'm thrilled to welcome Burton to our Board of Strategic Advisors. Our collaboration spans decades, including impactful initiatives on SlingTV, and is built on mutual trust and admiration."
Decentralised ID management solutions
Goldfield joins the Board of Strategic Advisors at a time when SMBs are facing sophisticated
Marcotte added: "As a steadfast advocate and champion for SMBs and entrepreneurs, Burton has a profound understanding of the challenges companies face in safeguarding customer and employee data. His expertise and insight will be invaluable as artius.iD continues to deliver groundbreaking solutions to address these critical needs.”
Burton Goldfield, Strategic Board Advisor at artius.iD, added: "artius.iD’s advanced quantum encryption resilience and decentralised ID management solutions provide SMBs with the confidence needed to safeguard their customer and employee relationships."
Advanced groundbreaking software
Goldfield added: "This transformative technology is akin to the advanced groundbreaking software tools created by Rational for the Department of Defense and Hyperion’s breakthrough with Essbase using OLAP for analytics."
"SMBs are the driving force behind the U.S. economy, and it is vital that we continue to support their success. I'm eager to help bring this transformative technology to the organisations that need it most."
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